Saturday, 9 December 2023

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That's Nice News! Nice to Launch Canned Sparkling White Wine to Sainsbury's Nationally

London-based wine startup, NICE (www.nice-drinks.co.uk), makes great tasting wine from wineries they love. 

The female-led team is innovating with formats, making wine more inclusive and less intimidating, and bringing a fresh outlook to the industry. 

Whether you're after a perfectly portioned canned wine for the train, or boxed wine for your winter celebrations, they make it for whenever you want it. Because they're NICE like that!

Autumn 2023 saw NICE launch their first Sparkling Wine, available from the NICE website and Sainsbury's in 200ml cans, the dry, crisp and sparkly vegan-friendly white wine stands at an easy drinking 10% ABV (from £2.50).

Of consumers' top wine moments, 'celebration' leads the way, with sparkling wines the perfect pairing for this occasion. Furthermore, sparkling miniature cans have seen growth of +17% YoY vs. sparkling miniature bottles at just +8% YoY identifies the growing demand for this style of wine in this format.

“We're here to celebrate the wins in people's lives, no matter how big or small the occasion, so we created this sparkling white wine for a night out with a sparkly outfit, all the way through to celebrating on the sofa with a takeaway.” says Nice Co-Founder, Lucy Busk.

Nice is all about putting you first, quite a new thing for wine, allowing everyone to have easy access to the Nicest possible ways to wine. The NICE team lives by the mantra 'to lead and not to follow' and if that means disrupting the wine industry with a fresh approach, then that's what they'll do. And they'll be wearing pink jumpsuits whilst doing it!                                               

THE WINES

NEW Nice Sparkling White Wine (10% ABV)

Dry, Crisp and Sparkly: a Spanish Airén from La Mancha, Spain, with extra party appeal

Nice Sauvignon Blanc (11.5% ABV)

Dry, crisp, with a wink of peach: a classic French white from the Cotes de Gascogne region

Nice Pale Rosé (12% ABV)

A crisp, dry and proudly pale rosé from South of France, just outside Montpellier

Nice Malbec (13.5% ABV)

Juicy, darkly fruity and smoothly Argentinian, this medium bodied wine hails from Mendoza in the foothills of the Andes

NICE CANNED WINE – Available from Sainsburys, Amazon & Ocado

NICE put their favourite Sauvignon Blanc, Pale Rosé and Merlot in 187ml cans (RRP £3). It's wine without intimidation and pairs well with whatever. Each of the wines are vegan and the cans are light, fast-chilling and 100% recyclable, forever. Prefer to shop indie? NICE is the fastest growing canned wine brand in the UK and the largest independent brand in still canned wine, found at over 4000 outlets around the country. 

NICE BOXED WINE – Available from Amazon & Ocado

Find the Nice trio in a new Boxed Wine format (RRP £21.50); equal to three bottles, nine cans, or 18 small glasses of wine, which lasts longer in a box (as it won't oxidise and go iffy) staying fresh for six weeks after opening. Just unleash the tap for your quick-one-wine, cosy-wine, whatever tickles your fancy wine. The box and bag are fully recyclable, so pop it in the recycling and give it the chance of a brand-new life.

Find NICE Sparkling White Wine at Sainsbury's stores nationwide and via the NICE website; on trade can order direct from Nice by contacting dmc@nice-drinks.co.uk. Find the NICE core range at Sainsbury's, Ocado, Amazon and WHSmith, as well as sports stadiums, music venues, airlines, theatres, cinemas and restaurants.

Sandford Orchards Relaunches Rib Tickler Cider With New Charity Partnership

Leading and award-winning cider maker, Sandford Orchards, is relaunching its rugby charity cider, Rib Tickler, with donations from its sale going to Wooden Spoon, a charity whose aim is to positively transform the lives of vulnerable children and young people through the power of rugby.

Explains Chief Cider Maker, Barny Butterfield: “Rib Tickler began life as a collaboration between Sandford Orchards and the Rugby Players Association to encourage professional rugby players to gain experience outside of sport. 

"Working with a group from the Exeter Chiefs, which included international players Sam Simmonds, Sam Skinner and Jonny Hill, the players harvested, pressed, blended and bottled the first few batches of this outstanding, fresh apple cider, with the aim of raising vital funds for charity.”

The legacy continues and now, following a rebranding of Rib Tickler, Sandford Orchards has confirmed its rugby charity partner, Wooden Spoon. Every bottle or pint of Rib Tickler sold will help support the incredible hard work of Wooden Spoon with £10 donated to them for every barrel sold, including all bottle sales. 

Wooden Spoon is the children's charity of rugby. They're a grant-making charity and fund life-changing projects all across the UK and Ireland. In the last year, despite hard conditions, they raised and distributed £1M in grants to support 107 charitable projects helping over 1,113,000 vulnerable children and young people.   

The first cheque for £3,900 has already been handed over and Sandford Orchards will be keeping in touch with the charity throughout the partnership to find out how their donation is helping vulnerable children. Barny adds: “This is our chance to give back as a business to a hugely impressive charity doing vital work. I'm looking forward to visiting some of the projects which we have helped to fund. It's a real pleasure to see the money go to work for children in areas that badly need the support.”

Rib Tickler Cider (ABV 5%) is a fabulous addition to the Sandford Orchards range with rich aromas of honey and baked apple, ripe and buttery on the palate, with a moreish apple skin flavour, balanced with a crisp, natural acidity. It is available in 500ml bottles, RRP £29.75 for 12 and a 20 litre Bag in Box, RRP £58.90 from www.sandfordorchards.co.uk as well as selected retail outlets. 

Founded in 2002, independent, family-owned Sandford Orchards is based in Crediton, Mid Devon in the oldest working cider mill in the UK. Sandford Orchards takes a fresh, natural and low impact approach to producing cider. Combining tradition and innovation, Sandford Orchards produces an award-winning range of core session, traditional, fine and fruit ciders.

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Crave End a Successful 2023 With the Launch of Bisco's; a Free-from Twist on the Dunkable Cookie Sandwich Biscuit

CRAVE, the renowned pioneers of free-from snacking, proudly introduces its latest masterpiece; Bisco's, a golden biscuit sandwich with a vanilla cream filling and sprinkles. This launch marks the latest new product development in CRAVE's free-from range, launching into Sainsbury's from 31st December 2023.  

Following Sainsbury's announcement of a new format that combines frozen, ambient, and chilled free-from products all in one aisle, CRAVE is set to launch a range of new products into Sainsbury's this year to help bolster the options for their free-from customers.   

Bisco's is the first new product in a new series of NPD for 2024, launching into Sainsburys from 31st December 2023. 

PRODUCT: Bisco's 

DESCRIPTION: Golden sandwich biscuits filled with a vanilla cream and sprinkle centre 

PRICE: RRP £3.50 

PACK SIZE: 130g 


RETAILER: Available from Sainsbury's from 31st December 2023  

Continuing to battle against and challenge the status quo, CRAVE came under scrutiny earlier in the year for some of their products getting rather close to the branding of other big multinational brands. 

On the launch of Bisco's Rob Brice said, “In the office, we had lots of fun coming up with a name for our first biscuit product, we toyed with 'Noreo', but after our accountant advised us, we don't have budget for another lawsuit this year, we settled on Bisco's! 

"We really like to think they encapsulate the fun of a Disco with the taste of a Birthday cake. Obviously Bisco's are very different from any other circular biscuit, being vegan and free from the top 14 most common allergens, whilst still being tasty and ready to dunk (if you like that sort of thing)!” 

Rob, who is an expert in food development, founded CRAVE in 2020. Following on from his appearance on the TV Show Aldi's Next Big Thing in 2022 with his free-from maize snacks, CRAVE has gone on to secure listings with major retailers such as Asda, Morrisons, Ocado and more recently, Sainsbury's. 

Standing up for inclusivity, CRAVE's products are designed to be enjoyed by everyone. They are gluten-free, vegan, and free from milk, egg, and lactose, ensuring that individuals with dietary restrictions never experience that FOMO. 

Want to join the CRAVE revolution and become a stockist? Please email hello@cravenomore.co.uk 

https://cravefreefrom.co.uk

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