Siren Craft Brew Strengthens Links to Reading Football Club

Siren Craft Brew is the new principal sponsor of The Tilehurst End, one of Reading Football Club's longest running, and most popular fan-run media platforms. 

Comprising a website and podcast with over 700 episodes, The Tilehurst End has chronicled the ups and downs of Reading Football Club from the final days of Sir John Madejski through to the present day. 

The partnership is the latest piece of a puzzle that has seen Siren Craft Brew take over as official beer supplier to the Reading FC fanzone, located at the Select Car Leasing Stadium, and Siren's RG1 bar hosting its first live football podcast event with The Tilehurst End, at the end of the 2025/26 season. 

As part of the sponsorship, Siren's RG1 bar in Central Reading will continue to host live Tilehurst End podcast events as the 'home away from home' for supporters travelling from Reading Town Centre. The next live podcast event is scheduled for the Bradford City home game on Saturday, October 3 (time to be confirmed). 

There will be Siren giveaways throughout the season on the podcast and exclusive monthly prize draws for Patreon members. Additionally, all Tilehurst End listeners can use code Tilehurst10 to receive 10% off their next Siren Webshop order over £30. 

Pictured are Ben Thomas of The Tilehurst End and Andy Nowlan, Marketing Manager at Siren Craft Brew.

Ben Thomas, The Tilehurst End podcast host told That's Food and Drink: "I'm delighted to welcome Siren Craft Brew as our main podcast sponsor here at TTE. We've developed a strong relationship over the last few months, and I'm really pleased to make it 'official'. 

"There are lots of things for our fans to look forward too, including more live pods, giveaways of merchandise and beer and having a stronger presence at their flagship bar, RG1. I'm grateful for the support they have shown us and the faith they have put into our podcast and with Siren now holding a space at the stadium in the fanzone, there is lots of scope for collaboration moving forward. 

George Upton, General Manager, Siren RG1 in Central Reading commented: "We're incredibly excited to get closer to Royals fans working alongside the best RFC podcast! We love that Siren are part of the fanzone and we can support them by being the home for all reading fans in the town centre itself! Especially being so close to the station too."