That's Nice News! Nice to Launch Canned Sparkling White Wine to Sainsbury's Nationally

London-based wine startup, NICE (www.nice-drinks.co.uk), makes great tasting wine from wineries they love. 

The female-led team is innovating with formats, making wine more inclusive and less intimidating, and bringing a fresh outlook to the industry. 

Whether you're after a perfectly portioned canned wine for the train, or boxed wine for your winter celebrations, they make it for whenever you want it. Because they're NICE like that!

Autumn 2023 saw NICE launch their first Sparkling Wine, available from the NICE website and Sainsbury's in 200ml cans, the dry, crisp and sparkly vegan-friendly white wine stands at an easy drinking 10% ABV (from £2.50).

Of consumers' top wine moments, 'celebration' leads the way, with sparkling wines the perfect pairing for this occasion. Furthermore, sparkling miniature cans have seen growth of +17% YoY vs. sparkling miniature bottles at just +8% YoY identifies the growing demand for this style of wine in this format.

“We're here to celebrate the wins in people's lives, no matter how big or small the occasion, so we created this sparkling white wine for a night out with a sparkly outfit, all the way through to celebrating on the sofa with a takeaway.” says Nice Co-Founder, Lucy Busk.

Nice is all about putting you first, quite a new thing for wine, allowing everyone to have easy access to the Nicest possible ways to wine. The NICE team lives by the mantra 'to lead and not to follow' and if that means disrupting the wine industry with a fresh approach, then that's what they'll do. And they'll be wearing pink jumpsuits whilst doing it!                                               

THE WINES

NEW Nice Sparkling White Wine (10% ABV)

Dry, Crisp and Sparkly: a Spanish Airén from La Mancha, Spain, with extra party appeal

Nice Sauvignon Blanc (11.5% ABV)

Dry, crisp, with a wink of peach: a classic French white from the Cotes de Gascogne region

Nice Pale Rosé (12% ABV)

A crisp, dry and proudly pale rosé from South of France, just outside Montpellier

Nice Malbec (13.5% ABV)

Juicy, darkly fruity and smoothly Argentinian, this medium bodied wine hails from Mendoza in the foothills of the Andes

NICE CANNED WINE – Available from Sainsburys, Amazon & Ocado

NICE put their favourite Sauvignon Blanc, Pale Rosé and Merlot in 187ml cans (RRP £3). It's wine without intimidation and pairs well with whatever. Each of the wines are vegan and the cans are light, fast-chilling and 100% recyclable, forever. Prefer to shop indie? NICE is the fastest growing canned wine brand in the UK and the largest independent brand in still canned wine, found at over 4000 outlets around the country. 

NICE BOXED WINE – Available from Amazon & Ocado

Find the Nice trio in a new Boxed Wine format (RRP £21.50); equal to three bottles, nine cans, or 18 small glasses of wine, which lasts longer in a box (as it won't oxidise and go iffy) staying fresh for six weeks after opening. Just unleash the tap for your quick-one-wine, cosy-wine, whatever tickles your fancy wine. The box and bag are fully recyclable, so pop it in the recycling and give it the chance of a brand-new life.

Find NICE Sparkling White Wine at Sainsbury's stores nationwide and via the NICE website; on trade can order direct from Nice by contacting dmc@nice-drinks.co.uk. Find the NICE core range at Sainsbury's, Ocado, Amazon and WHSmith, as well as sports stadiums, music venues, airlines, theatres, cinemas and restaurants.