Monday, 16 September 2024
Black Gold XO Cafe Tequila. "It's utterly delicious!"
Sunday, 21 January 2024
Celebrity Chef Aldo Zilli becomes face of British tequila brand Mis Amigos as Essex firm strives to capture vast international market
With annual UK sales of £500,000, the company has registered a division in the EU to sell more easily to its 27 member states and it will begin trading in 20 US states by the end of next year, where it already has orders to ship 140,000 litres (12 forty-foot containers!) in 2024.
The Essex-based firm is also in negotiations with distributors in China, Peru, Chile, and Japan to sell its drinks, with one Chinese customer placing an initial order of close to a hundred thousand bottles.
Mis Amigos flavoured tequila is the product of eighty years of cocktail mixing experience by brothers Simon and Rupert Duke. They were less than happy with the products already on the market, the mixologist duo set about designing their own super-premium range, from behind the bar of their family’s Essex restaurant.
Three years later the recipes were perfected and the Dukes were ready and eager to share their creations with British drinkers and the world's drinkers, exporting their range of cream and flavoured tequilas, plus three premium vodka and gin lines, to Europe, Asia and the United States.
Aldo Zilli said: “When I met the Mis Amigos guys and they showed me what they had created I could immediately see lots of different ways to use it in my cooking, and that it would be a great addition to Casa Zilli.
“Tequila is such a unique and subtle spirit that combines beautifully with chocolate, and the coffee flavour makes the best tiramisu and espresso martinis, and I can’t wait to make summer desserts with the strawberry flavour.
“I love the product, so I was honoured when they asked me to join the Mis Amigos family as their brand ambassador.”
Already 120,000 litres of Mis Amigos tequila have been shipped to Miami, most of which was loaded aboard cruise liners bound for the Caribbean, and Mexico which is the spiritual home of the blue agave plant from which tequila is made.
Since breaking into the US market, the Mis Amigos team have turned their focus towards Asia with CEO Gina Duke taking the family’s tequila to major international trade shows in Mumbai and Shanghai. As a result, the first consignment of Mis Amigos is already being drunk in India, and it's hoped last month’s trip to Shanghai will see the Chinese market open up in 2024.
Gina said: “We are very much a family firm with old-fashioned family values and it’s very important to us who we work with. When we met Aldo we knew instantly he understood us and would be the perfect brand ambassador for us.
“We are small and based in Essex in an industry dominated by some very huge players and brands. But what we have is a unique blend of extremely high-quality ingredients, a ‘can do’ spirit and the belief our drinks are the best in the world.
“Last month I attended a trade show in Shanghai and already I have a headache because the Chinese want 70,000 litres of our premium gin!”
The Mis Amigos range contains chocolate and strawberry cream tequilas, plus chocolate, coffee and chocolate and lime flavours. The range also includes ‘88’ brand vodka and gin, and Jillion’s gin, named after the Duke family’s Aunt, who worked as a codebreaker at Bletchley Park during WW2.
Mis Amigos, 88, and Jillion’s gin are available in the UK at: www.gi-spiritgroup.co.uk or you can sample the pure Mis Amigos experience at La Quinta, in Benfleet, Essex, where Simon or Rupert will happily mix you a cocktail.
Incidentally, they have three of their flavoured tequila's (chocolate, coffee, and chocolate and lime) that are vegan, as well as the vodka and gin, too.
Tuesday, 26 September 2023
Chiquito puts fiesta fun into Freshers Week
Chiquito, known for its party atmosphere and great tasting Mexican cuisine, is launching the pop up bingo at universities up and down the country to celebrate Freshers (Oct 9-Nov 9).
It all kicks off at the pop up La Loteria Bingo Bar, in collaboration with Cazcabel Tequila, which will offer a FREE drinks to students who sign up to the Chiquito newsletter. Find the team at University of Portsmouth (9/10), Northumbria University (12/10), Newcastle University (13/10) and University of Leicester (16/10).
From 9th October till 9th November students will also have the opportunity to win fantastic big prizes at Chiquito. By using their ‘La Loteria’ code, which is sent via email upon signing up, students will have the chance to win a food and drinks dinner party at Chiquito worth up to £500, free nachos and churros for a year, free tacos (vegan and meat available), free churros when you order a main, 2-4-1 meals on Sundays, and more besides. To enter, all students need do is dine in and use their ‘La Loteria’ code - they’ll get a tasty 25% off mains when they do too, also!
You’ve got to be in it to win it and with that in mind, the Chiquito & Cazcabel team will be spreading La Loteria joy with a series of special immersive Bingo nights, offering 2-4-1 drinks to students all night with prizes to be won. La Loteria Bingo Nights kick off at Portsmouth on 9th October from 7.30, with more dates to be released. To find full details on Bingo nights, go to www.chiquito.co.uk/students.
Chiquito, which has been delivering the best of Mexican cuisine for over 30 years, will also be offering ALL Freshers students a range of freebies and discounts from now until Nov 9 to help them enjoy their first few weeks of term. All vouchers to be handed to their server and can be redeemed once.
The discounts include, 30% off Food (limited to Build Your Own & Fajita Section), FREE Churros Dessert (with purchase of main meal), FREE Regular Soft Drink/FREE Garlic Tortilla Bread (with purchase of main meal), FREE Nachos for a Year – Voucher (one per month for twelve months).
Chiquito Head of Brand, Sasha Storey, said: “Chiquito is a renowned destination for students, drawn in by our fiesta atmosphere and tempting cocktail menu. We've partnered up with Cazcabel this year to bring a series of exciting bingo events - known as La Loteria in Mexico. We can't wait for our freshers to immerse themselves in our Mexi-festa vibes and win some exciting prizes along the way too.”
For full terms and conditions please see: https://www.chiquito.co.uk/terms