Wye Valley Brewery & Lakefest raise a glass to new partnership

Wye Valley Brewery and Lakefest have announced an exciting new partnership which sees the brewery's award-winning lager, 1985, becoming the official beer of the popular family festival.

Brewed in Herefordshire, 1985 is the brewery's first-ever lager and this year is celebrating its 10th anniversary. 

Named after the year the family-run brewery was founded, the premium lager will be available on draught at all bars at Lakefest, giving thousands of festivalgoers the chance to enjoy the award-winning beer

Over the past decade, 1985 has earned widespread acclaim, winning numerous awards and becoming a firm festival favourite. Its popularity continues to grow, with the lager now enjoyed in more the 100 pubs and venues across the region.

Founded in 2012, Lakefest takes place in Herefordshire's picturesque Eastnor Castle Deer Park, and has grown to become one of the UK's favourite independent family festivals.

From humble beginnings as a cider festival, Lakefest is now renowned for its standout live music, diverse daytime activities and welcoming family atmosphere. Headline artists this year include The Charlatans, Example, and Madness.

Abbie Gadd, Head of Sales & Marketing at Wye Valley Brewery, told That's Food and Drink: “We are chuffed to announce this partnership with Lakefest. 

"As a family-friendly festival that champions Herefordshire produce, it's a natural fit for us, and we're delighted to become the official Lakefest beer partner.

“1985 has earned its place as one of our most popular beers, thanks to its light, crisp and refreshing taste. It's the perfect summertime pint and an ideal choice for festival crowds. We're thrilled to share our multi-award-winning lager with festivalgoers as we celebrate its 10th anniversary.”

Founded by Peter Amor in 1985, Wye Valley Brewery has flourished under the leadership of his son, Vernon, becoming one of the UK's largest independent family‑run breweries. 

From its base in Herefordshire, the nation's biggest hop‑growing county, the brewery creates premium beers using the freshest local hops.

From 5–9 August, Lakefest brings five days of live music, entertainment and activities for all ages. Tickets, with a range of camping options, are on sale now: https://www.lakefest.co.uk

Pictured in the photograph are:- L-R Max Amor (Marketing Assistant at Wye Valley Brewery), Jack Morris (Marketing Supervisor at Wye Valley Brewery), Abbie Gadd (Head of Sales and Marketing at Wye Valley Brewery), Lee Martin (Founder of Lakefest), Ross Forno (Sales & Marketing Director of Lakefest), Rob Wells (Managing Director of Lakefest).