Sainsbury's to launch Good food for all of us

Sainsbury’s is launching a new campaign, promising Good food for all of us, a slogan which will feature in all of its advertising and marketing campaigns from November.

Through the new promise Sainsbury’s wants to provide good food for all customers, whatever their budget, tastes or dietary requirements, and however busy their daily lives.

Tasty, well-sourced food brings families and friends together and makes every occasion special and Sainsbury’s knows good food matters to everybody, every day. In its research 85% of adults said they'd thought about or discussed with someone else what to have for their next evening meal; making it one of life’s enduring and vital questions.

But the truth is, good food isn't easy for everyone to arrange. Many people struggle to find the time, energy and inspiration to plan, shop for and prepare the food they really want to eat or to feed to their families. 59% of people tend to cook the same dishes every week. 

And good food becomes even more challenging where money is tight for many of us, with 9 million adults experiencing food insecurity and 30% of parents skipping meals at least once a week to ensure their children have enough to eat.

Sainsbury’s aims to bring back the spark to mealtimes with Good food for all of us. By providing the widest choice of quality food and pricing its food accessibly and competitively, it's determined to help everyone make the most of their mealtimes.

Radha Davies, Director of Brands, Planning and Creative at Sainsbury's, said: “Everyone at Sainsbury’s is passionate about the food we sell, and this includes not only our 152,000 colleagues up and down the country, but our suppliers, farmers and fishing partners too. 

"Yet we recognise it can sometimes be difficult for customers to have the time, money or inspiration to access the joy that good food can bring.  So, we want to go further by actively helping to put good food - in all of its senses, from quality and taste, to value and accessibility, at the heart of customers’ lives.  Sainsburys has always been a warm, human brand and we'll seek to build even stronger connections with our customers than ever before."  

Over the past year, Sainsbury’s has been working hard to ensure all customers have access to affordable, great value food. The ongoing Aldi Price Match is now bigger than ever before with over 400 products, and since the launch of Nectar Prices last April, there are over 5,000 lower prices available in supermarkets and online when shopping with Nectar, saving customers over £371m.

Sainsbury’s Nourish the Nation community programme aims to ensure an even wider pool of people have access to balanced, nutritional and sustainable food sources, as well as helping to prevent people and communities from falling further into food poverty. 

It's also donated over 15 million meals worth of surplus food through its partnership with Neighbourly, as well as customer food donations redistributed via Fareshare.

Through innovation, Sainsbury’s aims to continue to bring exciting and different new products to customers.  This month it launched the largest lower carbon beef range ever produced in the UK through its Taste the Difference Aberdeen Angus products. Its on-the-go Flourish range was developed earlier this year directly in response to customers’ wants and needs, in this case those who may be time poor and unable to sit and eat.

The new marketing campaign was developed in conjunction with New Commercial Arts and will run across TV, Press, Radio, OOH and Cinema, as well as digital advertising on social media from November onwards. 

As it's only a couple of months to Christmas this type of initiative is most welcome. 

www.sainsburys.com

Sainsbury’s Nectar Prices now offers savings on meat, fish and poultry

Nectar customers can now get even more great value as Sainsbury's has rolled out Nectar Prices across meat, fish and poultry for the first time. Nectar Prices now offers more choice than ever as customers can access discounts on around 3500 products when shopping in Sainsbury’s supermarkets or online.

From now on, Nectar Prices will be available on a variety of popular Sainsbury’s meat, fish and poultry items like Sainsbury’s So Organic lamb mince (usually £5.25, Nectar Price £3.50), Sainsbury’s Taste the Difference cod fillets (usually £5.50, Nectar Price £4.95) and by Sainsbury’s southern fried chicken breast steaks (usually £3.55, Nectar Price £2.75).

The change means over 18 million Nectar customers can choose from an even larger range of discounted products, helping them save money each time they shop with Sainsbury’s. Through Nectar Prices, shoppers can benefit from discounts of, on average, £14.32 and expect to enjoy savings on favourite brands such as Fridge Raiders chicken bites (usually £2.80, Nectar Price £2.00), Peperami Original (usually £2.80, Nectar Price £2.25), Richmond pork sausages (usually £3.25, Nectar Price £2.25) and Gressingham aromatic duck (usually £8.00, Nectar Price £6.25).

This expansion of Nectar Prices means Nectar users can make great savings in a wide range of categories. These include health and beauty, confectionary and snacking, beers, wines and spirits, household, baby and pet and food cupboard items, dairy and bakery, fresh produce and ready meals, and now also meat, fish and poultry.

Already a Nectar customer? All existing Nectar customers need do to benefit from Nectar Prices is scan their app or swipe their card at the checkouts to save. Customers shopping online will have their discounts applied automatically but only if their Nectar and Sainsbury’s accounts are linked.

Want to become a Nectar customer? Shoppers can sign up to Nectar Prices by joining on the Nectar app, online at www.nectar.com, or by picking up a Nectar card in store.

New Sainsbury's Local now open as part of Coventry Station Masterplan

Passengers travelling to and through Coventry’s busy railway station, plus local residents and shoppers, have been trying out a new Sainsbury’s Local that's now open as part of the recently upgraded station buildings.

Now serving a specially selected range of Sainsbury’s convenience products, including freshly cut sandwiches and the retailer’s delicious food-to-go range, the new store is open to customers from 6am to 11pm every day of the week. 

Sainsbury’s Coventry Station Local also features a healthy selection of fruit and veg as well as a host of delicious branded and Sainsbury’s own brand staples from salads to savoury snacks and sweets. It also has a general merchandise offer that includes a collection point for picking up products from Argos, Habitat and Tu Clothing when customers order them online.

Fresh bread, rolls and pastries are baked in the store every day and there's also a Costa Coffee machine and in-store juicer for busy commuters and customers on the go to pick up a refreshing drink.

Customers can choose to check out using Mobile Pay or SmartShop, Sainsbury’s scan, pay and go technology, which allows them to pay for products using their smartphones, making the process quicker and more convenient. Using SmartShop in conjunction with a Nectar account also allows customers to benefit from ‘Your Nectar Prices’, personalised discounts in the Nectar app that are based on the things people buy the most.

Patrick Dunne, Sainsbury’s Property Director, said: “We’re really pleased to have opened a fresh, modern store as part of the redevelopment of Coventry Station and Coventry's iconic Friargate. Our station Local stores consistently prove a hit with customers, who appreciate being able to pop into Sainsbury’s whenever they are passing through, and I look forward to seeing our new Coventry Station store flourish.”

Liam Roberts, Coventry Station Local Store Manager, said: “It’s great to now be open for business in Coventry Station, serving and helping customers as they try out their brand new Sainsbury’s store.

“I’m really thrilled with the response we’ve had from people so far. I’d like to thank everyone for being so welcoming, as well as my team who are doing a fantastic job and enabling us to get off to a flying start.”

Councillor Jim O’Boyle, Cabinet Member for Jobs, Regeneration and Climate Change, said: “I’m really happy to see this new store open, it will be a great asset for commuters and for local people. The new extension to the station has really made its mark and now there is good reason for everyone, not just train passengers, to pop in. I’m looking forward to the rest of the units being occupied to help give a warm Coventry welcome to everyone who is arriving by rail.”

Maria McCarron, Station Manager for Avanti West Coast at Coventry station said: “Our customers are really starting to see the benefit of the new station. Easier access, improved, better facilities and now the start of the retail transformation with the arrival of Sainsbury’s, and more shops to follow later this year.

“We’re also just about to open our new Courtyard area on platform 1, offering our customers a place to relax whilst they wait for their trains.”

Sainsbury’s Coventry Station Local is the latest addition to the retailer’s extensive portfolio of stores that can be found in train stations throughout the UK. Prior to its Coventry Station store, Sainsbury’s recently opened a new Local in London Waterloo Station earlier this year.

Sainsbury's is very Neighbourly as it donates 10 million meals

Sainsbury’s has reached a significant meal donation milestone with food re-distribution partner Neighbourly, saving 4,500 tonnes of food going to waste.

The move brings Sainsbury’s a step nearer in its pledge to reduce food waste across its value chain by 50% by 2030.

The partnership is just one way in which Sainsbury’s supports communities with access to food, with its newly launched Nourish the Nation programme recently donating £3 million to help fight food poverty

Sainsbury’s has announced it's reached a significant milestone with Neighbourly, having donated its 10 millionth meal to those facing food insecurity in 18 months.

Sainsbury's has worked with Neighbourly since 2021 to connect all its stores with local charity partners, helping to manage surplus food donations. Via this partnership, both ambient and fresh groceries can be donated to a store’s connected charity, helping Sainsbury’s to redistribute food to those facing food poverty in local communities.

The partnership with Neighbourly has prevented 4,500 tonnes of food from going to waste, a move which has reduced carbon emissions by over 16,000 tonnes. Meanwhile, through using the Neighbourly platform, Sainsbury’s has donated food to over 2,500 good causes across the UK, that help four million people every week.

In just the week leading up to Christmas over 335,000 meals were provided to local charities which support over 1,227,000 people weekly all over the UK, helping to support communities over the festive period.

Ruth Cranston, who is Sainsbury’s Director of Corporate Responsibility and Sustainability, said: “We have donated food to charities and community groups since 1998, but our partnership with Neighbourly has really helped us accelerate how many people we can help.

"We know our partnership is more important than ever before with food banks facing more demand than before. Supporting the communities we serve with the rising cost of living is important to us, it’s why we are pleased to hit such a huge milestone of donating 10 million meals. 

"We’re incredibly proud of this partnership and have worked hard in engaging our stores and they have done a great job in driving this forward. We look forward to continuing our work with Neighbourly.”

Steve Butterworth, CEO of Neighbourly, said: "Sainsbury’s is genuinely committed to local action and we’re pleased to be accelerating the scheme to help forge strong community collaboration between their stores and charity partners whilst combatting the environmental impact of wasted food.

"The current cost-of-living crisis means more families than ever before are relying on their local community charities for food and other services, and this scheme is making a huge difference to thousands of local groups and the people they support."

Working with Neighbourly to donate surplus food is just one of the ways Sainsbury’s is able to supports those who are facing food insecurity. In November 2022, it launched Nourish the Nation - a long-term programme designed specifically to tackle food poverty with Comic Relief.

The programme funds initiatives that help communities access balanced, nutritional and sustainable food now, as well as supporting projects that help prevent people and communities falling further into food poverty in the future. Sainsbury's kicked off Nourish the Nation with a £3 million donation, and it follows 24 years of work with Comic Relief, in which time over £153 million has been raised.

Sainsbury's Exceeds 165,000 Orders A Week To Become UK's Second Largest Online Food Retailer

Sainsbury's has reported its online grocery orders are exceeding 165,000 a week, resulting in a yearly turnover of over £750m positioning the retailer second in the UK market.

The 20 per cent year on year rise in orders a week, makes Sainsbury's the fastest growing online grocery business and has been driven by industry leading customer service. This was demonstrated by a new Ipsos Mori study on online customer service, commissioned by Sainsbury's, which showed Sainsbury's industry-leading position across the key service measures of:

- Quality of products
- Availability of delivery slots
- Customer service from the delivery person
- Speed of placing an order
- Contact centre staff

Accessed via www.Sainsburys.co.uk, groceries are hand-picked by colleagues in nearby Sainsbury's stores, reducing the distances drivers travel to customers' homes and therefore food miles. The company's 3,000 delivery drivers also have dedicated training with a sharp focus on customer service.

Jon Rudoe, Director of Online, Sainsbury's said: "Thousands of new customers are choosing Sainsburys.co.uk each week because it's simple to use and like our stores, people are assured of the service they'll receive.

"We're proud of our successes so far, but it doesn't stop here, we've got ambitious growth targets which we'll reach by continuing to deliver the best possible experience for our loyal and new customers."

In addition to groceries, Sainsbury's also has a fast-growing general merchandise site including home and garden, appliances, technology, toys, games and sports and leisure products, as well as a new entertainment site.

Growing numbers of shoppers are also taking advantage of Sainsbury's market leading Click & Collect service. Sainsbury's offers the largest number of Click & Collect points, now available in over 900 supermarkets and convenience stores, allowing customers to place general merchandise orders online by 2pm for next day delivery from the store of their choice.

General merchandise online now offers more than 10,000 products, spanning everything from cookware to entertainment. Top brands including Apple, Le Creuset and Sony can all be purchased online.

FACTFILE:

Quality of products

1st - Sainsbury's 2nd - Asda Joint 3rd - Ocado Joint 3rd - Tesco

Availability of delivery slots

1st - Sainsbury's 2nd - Tesco 3rd - Asda 4th - Ocado

Customer service from the delivery person

1st - Sainsbury's 2nd - Tesco 3rd - Asda 4th - Ocado

Speed of placing an order

1st - Sainsbury's 2nd- Tesco 3rd- Asda 4th- Ocado

Contact centre staff

1st - Sainsbury's 2nd - Asda 3rd - Tesco 4th - Ocado

Ipsos Mori - 1912 online interviews were conducted by Ipsos MORI between 14 February 2012 - 21 February 2012 with a sample of GB online grocery customers aged 16+. Sainsbury's supplied a sample of 912 of its customers and 1,000 were customers of other supermarkets sourced through online panels including Tesco: N=400, Asda: N=400 and Ocado: N=200.