James May - Launches California Dreamgin' - a Vegan Gin Made With Mushrooms & Patchouli

James May has spent a considerable amount of time in California, driving around in fast cars, mostly at other people's expense  (note: see the opening credits of 'The Holy Trinity' the first episode of The Grand Tour). 

Now he's been back for a different reason: “Selling my Gin of the People to the Land of the Free.” 

Inspired by the Californian's laid-back lifestyle, sunny climate and the fact that Californians seem to drink more of his gin than anyone else, James decided to work with Hugh at Downton Distillery to create a brand new flavour to add to the James Gin collection.

California Dreamgin' - distilled with mushroom and patchouli can be perfectly paired with tonic, a slice of counterculture, and a dash of peace and love.

It joins a range that includes Asian Parsnip, American Mustard and London Drizzle, (inspired by the smell of rain on London pavements.) However, this is the first time one of James' creations has been officially certified vegan.

As James explains: "California Dreamgin' is a compassionate, plant-based product certified by the Vegan Society and it's based on mushrooms, since mushrooms are a vital source of protein for those who have recognised that meat is murder. However, it should not be used as a dietary supplement or part of a balanced programme of food intake. It's more of a gin, man.”

Initially created as a bit of fun and to stand on the back bar of the pub he co-owns in Wiltshire, James Gin's batches consistently sell out on www.jamesgin.com, serving online customers in over 40 countries, worldwide.

 The range is now also available through selected retailers, pubs and bars in the UK and the US. 

James May's Planet Gin YouTube Channel now has over 300k subscribers and the brand's social media channels have attracted over 7 million followers. 

James May goes on to say: “This gin is a bit of thank you - it celebrates California's role in the establishment of the hippie movement while allowing us to create a very clever joke out of nothing more than an apostrophe.”

Hugh Anderson - the remarkable astute Distiller at Downtown Distillery adds: “This is a true umami gin using girolle mushrooms to provide a light fruity, yet peppery note with a hint of apricot, paired with the delicate earthy woody notes of patchouli which lingers at the back of the mouth. Oregano enhances these savoury, herbaceous notes whilst balancing out the citrusy notes from the coriander and lemon peel.”

Even before its official global launch, California Dreamgin' has been awarded a silver medal in the prestigious Spirits Business Autumn Blind Tasting Awards.

Suggested serve: 50ml California Dreamgin' over ice, topped with premium soda water. Garnish with a lemon slice.

We think this will make a food Christmas gift for the vegan gin lovers in your life. And might also be something you need for your Christmas drinks cabinet.

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www.jamesgin.com 

https://www.youtube.com/@JamesMayDrinks 

California Dreamin' for James May's Asian Parsnip Gin

James Gin 'Asian Parsnip',  a super-premium gin by James May,  is now available in 14 Total Wine Stores across California, following a hugely successful 'SoCal Tour' by the globe-trekking TV personality over the summer. 

In excess of 1,000 James May gin fans turned up to grab signed bottles (as well as engine covers, care manuals, cookbooks and in some instances, dashboard trim) during James' various personal appearances at liquor stores and bars in August. 

Best known in the US for Top Gear and The Grand Tour, many fans also know James May from his recent Amazon Shows 'Oh Cook' and 'Our Man in…' 

To date, sales of James Gin in the US have been mainly via www.jamesgin.com and the partnership with Total Wine represents a significant step for the brand in building an off-trade sales presence.

States James Gin co-founder Gus Colquhuon: “James Gin had been selling extremely well online in the US, with California being the largest state by volume. 

"To have Total Wine request a listing is really exciting and shows that innovation and flavour are at the heart of what the US customer wants - not to mention a twist of British humour and a dash of gin wizardry. We look forward to seeing where our new partnership with Total Wine takes us next.”

James May adds: “I've spent a lot of time in California, mostly driving around in fast cars at other people's expense. Coming back to California is a very welcome change from sitting in a freezing cold shed in England which is where we create my gins. 

"Thank you to all of the Californians who demanded that Asian Parsnip was stocked at Total Wine. You have impeccable taste.”

JG01 Asian Parsnip by James Gin 40% ABV RRP $43.99 for 700ml.

It looks likely to  us that many Californian Christmas tables will be featuring some James May Gin.

Exploring the Rich Tapestry of North American and Canadian Wines

When one thinks of fine wines, regions like Bordeaux or Tuscany, often spring to mind. However, the vast and diverse landscapes of North America, including Canada, boast a burgeoning wine scene that is increasingly gaining recognition worldwide. 

From the lush vineyards of California to the cool-climate terroirs of Canada, the wines produced across the North American continent offer a delightful array of flavours and styles, reflecting the unique characteristics of their respective regions.

Exploring North American Wine Regions:

North America is home to a myriad of wine-producing regions, each with its own distinct identity and charm. Let's take a journey through some of the notable wine regions across the continent.

California: Arguably the most famous wine-producing region in North America, California's diverse landscape provides an ideal environment for cultivating a wide range of grape varieties. From the iconic Cabernet Sauvignon of Napa Valley to the sun-kissed Chardonnays of Sonoma County, California wines are celebrated for their bold flavours and impeccable quality.

Oregon: Known for its cool-climate vineyards, particularly in the Willamette Valley, Oregon has made a name for itself as a premier producer of Pinot Noir. With its unique terroir characterised by volcanic soils and maritime influences, Oregon wines offer elegance, finesse, and a distinct sense of place.

Washington: Despite being lesser-known compared to its southern neighbour, Washington State has been gaining attention for its exceptional wines, particularly those from the Columbia Valley. From crisp Rieslings to robust Cabernet Sauvignons, Washington wines showcase the region's diverse microclimates and commitment to quality winemaking.

Canada: Moving northward, Canada may not be the first country that comes to mind when discussing wines, but its wine industry is thriving, particularly in regions like British Columbia and Ontario. While the harsh winters pose challenges, innovative winemakers have embraced the cold climate to produce outstanding cool-climate varietals such as Icewine, Riesling, and Chardonnay.

Exploring Canadian Wine Regions:

Canada's wine industry may be relatively young compared to other wine-producing regions, but its commitment to quality and innovation has propelled it onto the global stage. Let's delve deeper into two of Canada's most prominent wine regions:

British Columbia: Nestled between the Pacific Ocean and the Rocky Mountains, British Columbia's wine country offers breathtaking scenery and a diverse range of microclimates. The Okanagan Valley, in particular, is renowned for its award-winning wines, including crisp Sauvignon Blancs, complex Merlots, and luscious Icewines. Meanwhile, the emerging wine regions of Vancouver Island and the Similkameen Valley are also garnering attention for their unique terroirs and boutique wineries.

Ontario: Home to the renowned Niagara Peninsula, Ontario is Canada's largest wine-producing region. The Niagara Escarpment's fertile soils and moderating effect of Lake Ontario create optimal conditions for cultivating classic grape varieties such as Chardonnay, Pinot Noir, and Cabernet Franc. 

Notably, Ontario is celebrated for its Icewine production, with the sub-zero temperatures during winter yielding grapes with concentrated sugars, resulting in exquisite dessert wines prized for their balance of sweetness and acidity.

Conclusion:

From the sun-drenched vineyards of California to the frosty landscapes of Canada, North America's wine regions offer a captivating tapestry of flavors, terroirs, and traditions. Whether you're savoring a bold Cabernet Sauvignon from Napa Valley or indulging in a delicate Icewine from Ontario, exploring the wines of North America is a journey filled with discovery and delight. So, raise a glass and toast to the vibrant and ever-evolving world of North American and Canadian wines. Cheers!