Sweet Spreads Aren't Just For The Kids, Says Bonne Maman

Bonne Maman says that our love of sweet spreads is spreading nationwide, so says a new survey.  

Over 9 in every 10 adults in the UK eat sweet snacks or spreads on a weekly, and sometimes, daily basis,  with 4 out of 10 of us 'enjoying the taste', 1 in 3 'fancied something sweet' and 1 in 5 saying 'it's a reward'.

The brand's latest introductions, new Salted Butter Caramel Spread and Sweet & Crunchy Peanut Spread also hits the sweet spot; far from being just favourite flavours for children, over 70% choose chocolate, peanut or caramel spreads as adult treats. 

Some 50% of adults prefer chocolate, 1 in 4 choose the caramel spreads and 1 in 5 the nut-based flavours - peanut just edging hazelnut for popularity.… and not necessarily for sharing either! 

Over half those surveyed admitted they'd bought the sweet spread as a treat for just themselves. Whether to be eaten solo or with family and friends an eager 1 in 7 spoon straight from the jar (and if you do you're twice as likely to be female than male, 18% compared to 9%, just sayin'...). 

Around a quarter of uis Brits prefer sweet spreads on brioche or toast, a quarter prefer pancakes, waffles or crumpets and a further quarter would use a biscuit, muffin or slice of cake to 'carry' their chosen sweet spread.           

New Salted Butter Caramel Spread

An indulgent new choice for a 'just for me' moment is Salted Butter Caramel Spread - rich, buttery and creamy caramel made with salted butter, cream and absolutely no palm oil. Now available from Tesco stores at £2.90 rrp per 275g jar – with further national distribution available over the coming month.