Gin: From Medicine to Mocktails – The Past, Present and Future of a Classic Spirit

Gin is one of the UK’s most beloved spirits, and its story is as rich and complex as the botanicals that flavour it. 

From its beginnings as a medicinal remedy to its reinvention as a trendy lifestyle drink—and now its rise in zero-alcohol form, gin has proven itself endlessly adaptable.

A Medicinal Beginning

Long before it was served with tonic and ice, gin was prized for its health benefits. Juniper berries were used for centuries as a herbal treatment for stomach and kidney issues. 

Dutch doctors in the 16th century distilled these into genever, a juniper-forward spirit that quickly found its way to England. Soldiers returning from the Netherlands spread its reputation, and soon “Dutch courage” became a household term.

From Craze to Classic

Gin took London by storm in the 18th century during the infamous Gin Craze, when cheap and unregulated gin flowed through the streets. It was accessible, potent, and, for many, dangerously addictive. Following stricter controls and new distilling technology, a more refined gin emerged in the 19th century: London Dry Gin, which remains a benchmark for quality to this day.

Today’s Gin Renaissance

Fast-forward to the 21st century, and gin is enjoying an incredible revival. Craft distillers have transformed the category with unusual botanicals like lavender, sea buckthorn, and even dandelion. Gin bars and tasting menus have turned the spirit into a culinary adventure, with cocktails such as the negroni, French 75, and elderflower gin fizz now staples of modern drinking culture.

The Zero-Alcohol Revolution

Not everyone wants the buzz that comes with their G&T, and this is where zero-alcohol gins step in. Brands like Clean Co, Seedlip, Pentire, and Warner’s 0% are paving the way for sophisticated non-alcoholic options that don’t compromise on flavour. Whether you’re cutting back, going sober, or just pacing yourself on a night out, alcohol-free gin ensures you can still enjoy the ritual of a cocktail glass in hand.

The Future of Gin

Looking ahead, gin’s future is bright:

Expect more unusual botanical blends inspired by global flavours.

Sustainability will play a huge role, with eco-friendly distilling and packaging.

Health-conscious consumers will continue driving demand for alcohol-free options.

One thing is certain—whether served strong, mixed, or alcohol-free, gin will remain a staple of British drinking culture for generations to come.