Why Pubs, Restaurants and Hotels Should Partner with Local Brewers, Vineyards and Cider Makers

In an era where customers value authenticity, sustainability, and local flavour, there’s never been a better time for pubs, restaurants, and hotels to forge strong relationships with local brewers, vineyards, and cider makers.

By stocking and promoting local beverages, venues don’t just diversify their drink menus – they also support the regional economy, reduce their carbon footprint, and create a more memorable experience for their customers.

Local Means Unique

Customers love trying something they can’t get at home. Local beers, wines, and ciders often have a distinctive character that big-brand labels can’t replicate. These drinks are made with local ingredients, shaped by local traditions, and often inspired by the surrounding landscape.

When you pour a local ale or serve a regional wine, you’re telling a story in every glass – and diners will remember it.

Supporting Local Builds Relationships (and Reputation)

By stocking locally-made beverages, you:

Support independent producers who are passionate about their craft

Build community goodwill

Create opportunities for co-marketing and events, such as:

Meet-the-maker nights

Local drink and food pairing menus

Seasonal tasting boards

It shows your establishment is rooted in its community, not just operating in it.

Sustainability Sells

Sourcing locally cuts down on transport emissions, plastic waste, and complex logistics. It also aligns with the growing demand for eco-conscious dining and drinking.

Promoting your use of local products is a selling point, especially with younger, environmentally-aware customers.

Tips for Sourcing Local Beverages

Visit local farmers’ markets and food festivals – a great way to discover up-and-coming producers.

Network with your local chamber of commerce or tourism board – they often have directories of artisan producers.

Contact nearby microbreweries, vineyards, or cideries directly – many are happy to offer samples and tailored supply agreements.

Work together on co-branded promotions – for example, "Friday Fish & Fizz" with a sparkling English wine.

The Business Benefits

Higher margins on small-batch products

Potential for exclusive rights to serve or stock certain lines

Differentiation in a competitive hospitality market

A richer, more authentic brand story to tell on your menus and socials

Start with These UK-Based Producers

Here are just a few examples of local suppliers you could reach out to (based on region):

South West: Sandford Orchards (Devon), Camel Valley Vineyard (Cornwall), St Austell Brewery

North: Wold Top Brewery (Yorkshire), Three Brothers Cider (Durham), Ryedale Vineyards

Midlands: Church Farm Brewery (Warwickshire), Halfpenny Green Wine Estate

London & South East: Chapel Down (Kent), Big Drop Brewing (non-alcoholic craft beer), Nightingale Cider (Kent)

Wales: Gwynt y Ddraig Cider, Tiny Rebel Brewery

Scotland: Thistly Cross Cider, Eden Mill Brewery & Distillery, Cairn o’ Mohr Wines

Northern Ireland: Tempted Cider, Whitewater Brewery

Final Thoughts

Stocking local drinks is about more than just ticking a “support local” box. It adds flavour – literally and figuratively – to your offering, strengthens your brand, and can drive footfall from both locals and tourists alike.

So raise a glass to your region – and start your local sourcing journey today.