Seggiano Launches New, All Natural, Vegan Panettone for Christmas

There's a growing demand for vegan products. And leading Italian food specialist has decided to step up to the (food) plate by launching an all-natural, artisan panettone which is totally vegan, enabling retailers to offer all of their customers a slice of traditional Italian cake this Christmas.

Last year Vegan Society research confirmed that in excess of 26% of Brits opted for vegan choices at Christmas. 

With vegan sales expectations even higher for this Christmas, the new Seggiano Vegan Panettone is perfect for diners and foodies who are seeking alternatives which can be enjoyed by everyone inclusively, at this important annual season of gatherings with friends and loved ones. 

They are delicious for vegans and non-vegans alike, Seggiano Vegan Panettone is baked in small batches by award-winning panettone master baker Beniamino in his small Italian family bakery. 

It's baked without industrial emulsifiers, stabilisers, binders or preservatives, thus setting it apart from almost every other vegan cake on the market. 

Beniamino has skilfully created this vegan panettone recipe using cocoa butter, candied fruit paste, natural vanilla, linseed flour and turmeric to add fragrance, moisture and colour to the dough, which is naturally leavened using the bakery's 33-year old mother yeast. 

The result is a  pleasingly delicious, light and aromatic authentic panettone absolutely perfect for plant-based diets - but without compromise on taste or the exceptional quality which Seggiano food lovers expect.

“We are incredibly excited to be able to offer a panettone that everyone can enjoy this Christmas,” says David Harrison, co-founder of Seggiano. “This is a delicious recipe that's lovingly made using the authentic artisan techniques and clean ingredients that are the hallmark of any product in the Seggiano portfolio. 

"Besides being free from industrial additives, preservatives and emulsifiers, the recipe features sulphite-free candied fruits and healthy high oleic oil to deliver a superior quality panettone with unrivalled taste in the vegan cake category.”

Italian Panettone has been a popular choice with UK consumers at Christmas, for many years not only as a wonderful addition to the Christmas table, but also as the perfect gourmet gift, offered at a price point that is accessible to most shoppers. 

The new Vegan Panettone will be available from https://seggiano.com this Christmas, RRP £16.75 for 500g. 

All gifts are available to pre-order direct from Seggiano.com for home delivery in the UK & NI from 1st October 2022, with deliveries running right up until Christmas Eve. Last orders for delivery before Christmas Day to be placed on 16th December 2022.