Brits Brave the Pub Despite the Heat

Monday and Tuesday of this week saw scorching temperatures over most of the UK, with the first 40 degree plus temperature ever recorded. 

Despite warnings to stay indoors and many businesses closing their doors, OrderPay data showed many Brits braved the heat, with pub sales broadly similar to the same days last week. However, the heat seemed to affect when we drank, and what we drank, with some interesting behavioural shifts in the data.

Although overall sales were similar to last week, lunchtime sales dropped dramatically - orders between 12PM and 2PM were down 42% week on week (18th -19th vs 11th - 12th)

However, punters stayed around until last orders to grab a drink when the heat dropped - orders at 11PM on Tuesday 19th were 3x higher than last Tuesday. 

Birra Moretti and Aperol remained the most ordered drinks through the OrderPay platform, with Guinness unsurprisingly seeing a 23% dip in sales week on week. 

But what is OrderPay? OrderPay is the UK's fastest, most flexible & highly cost-effective Order & Pay provider. 

Live in over 26,00 sites including Stonegate & Corbin & King, and the chosen partner for TUCO's 130 universities, every base is covered - from a slick app to a web-based Pay Only solution. With tipping, tabs, bill splitting, gifting & analytics offered as standard, OrderPay is the most feature-packed system on the market.

to learn more visit  www.orderpay.com. Would you like your premises on OrderPay? please visit marketing@orderpay.com.