Traditional English Breakfast set to be dish of the day

Sunday morning promises to be the biggest breakfast of the year as football fans gather around their TV sets in the hope England can finally bring it home. 

Waitrose shops have stocked up on bacon, eggs, sausage and English fizz ready for the kick off on Sunday morning. Searches on Waitrose.com for ‘brunch’ are already up +54% on the previous week, and that's a sure sign families and friends will be gathering together to cheer on England. 

Searches for their Lion Birthday cake are up +45% this month, compared to last - indicating it’s become a go to treat for all football celebrations. 

Nathan Ansell, Waitrose's Customer Director, said: “All the ingredients for a great brunch will be flying off the shelves quicker than a Lauren Hemp strike. Customers are already looking to celebrate with cooked breakfasts, -and some chilled fizz in readiness for a potential win, too. “We expect Deliveroo and Uber Eats to be busy with enthralled fans unable to tear themselves away from the action to secure their last minute snacks.”

Customers at John Lewis department stores are also getting themselves match ready. Sales of children’s football boots have more than doubled since last week, while sales of TVs have climbed by 25% on last year.

In contrast to 1966 - when an England team last reached a World Cup Final - we expect more people to be watching the final at home with family and friends this Sunday. Fifty seven years ago fewer people owned TVs and customers crowded into their TV departments to watch the big match. An extract from their archives written by one of their Shop Floor Partners in 1966 describes the day in one of their London shops.

"Partners and customers from the elderly and sedate to the Mods (or Rockers)' sat on the floor to watch the World Cup Final in the TV department.... I even chatted to them and collected their lighted cigarette stubs when they asked for Ashtrays.... I suppose it was about a thousand to one that a television set would be sold whilst the match was on...but after about five minutes a SOLD ticket was placed on the top of the set..."’ 

Breakfast of Champions with Asda

Asda's launched a special Breakfast of Champions bundle to accompany the women’s football tournament in Australia.

Complete with Vegemite, the full English with an Aussie twist has been designed to elevate early-morning fixtures for fans who would usually watch down the pub.

Asda’s Breakfast of Champions is available online here  https://groceries.asda.com/product/bacon/womens-world-cup-breakfast-bundle/9999999113385

Our breakfast tables aren't  the usual settings to watch the game, but with the final taking place at 11am Sunday 20 August, footie fans are more likely to be tuning in with their morning coffee than putting away pints in the pub.

To enjoy alongside the Lionesses’ efforts to take home the trophy, Asda's launched a breakfast bundle designed to elevate the morning fixture, with bacon sandwiches rather than pints of beer.

Asda’s Breakfast of Champions is a full English with a delightful Aussie twist, complete with Australia’s favourite savoury spread as a nod to the tournament hosts. Australia’s answer to Marmite, Vegemite is perfect for spreading on half-time toast, or, for the more adventurous, cheering on the girls with a bacon and vegemite sandwich.

The bundle also contains full English favourites like smoked back bacon, eggs, tomatoes, and bread, along with OMV! No Pork Chilli Sausages as an equally tasty meat-free alternative.

For those wanting to lean into the celebratory atmosphere, there’s even Extra Special Prosecco Brut and smooth orange juice to make a morning mimosa to toast to England’s success.

Whether watching at home with friends or over a team breakfast at work, Asda’s Breakfast of Champions makes the perfect accompaniment for the morning viewing. Or, if you’re feeling generous, why not surprise a fellow fan who’s tuning in to watch the big game and send a Breakfast of Champions to their door?

The Breakfast of Champions bundle feeds six, and is available for just £24.70 here now until the end of the tournament on Sunday 20th August.

Follow the Flower: M&S launches Eat Well campaign as summer of football approaches kick off

The countdown to the summer of football is in full swing, and today as part of M&S Food’s Eat Well Play Well partnership with the home nations’ football associations, the leading retailer is launching a national campaign to encourage customers to Follow the Flower in M&S stores to spot healthier food choices.  

The campaign features a number of the leading star female players from across the four nations, alongside returning favourite Ian Wright. 

This is the newest step in M&S Food’s Eat Well Play Well partnership with the England, Scotland, Cymru and the Northern Ireland National Football Teams to use the power of football and the influence of some of the UK’s biggest footballing heroes to help families make healthier choices.  

M&S’ latest Family Matters Index recently showing that healthy eating is a growing priority with 30% of families looking to eat more healthily in the coming months, and the campaign encourages customers to Follow the Flower whilst in store.  

M&S recently announced it had reduced or even locked the price on over 50 Eat Well products to support customers in choosing a balanced diet, from M&S Select Farms Mangetout (260g – cut by 15% to £1.70) to Pineapple Chunks (150g – cut by 15% to £1.70). 

Sharry Cramond, who is the Marketing Director M&S Food and Hospitality says: “With a Summer of football ahead of us, we felt it was the perfect time to supercharge our Eat Well, Play Well partnerships with the home nations football teams, show our differentiation to other retailers through the partnership, and really focus on our Eat Well healthy options in store. 

"So, we’ve brought back former England star, and all-round popular legend, Ian Wright to once again star in our TV adverts,  alongside some very familiar footballing faces from all corners of the entire UK." 

Sharry went on to say: “As well as championing women’s football this Summer, our main aim is to help families eat healthier. Through the advert Ian explains our Eat Well proposition and how easy it is to ‘Follow the Flower’ in store for healthier choices. We've got everything in our stores from steaks to sandwiches and cereals, too! Fingers crossed for a Summer of success for Eat Well as well as the England team!” 

The campaign kicked off with an advert on ITV which will run across VOD, YouTube and social across throughout the Women’s World Cup in July and August.  

M&S customers will also see the campaign extensively promoted via M&S Foodhall’s with yellow flower signage throughout, plus selfie stands and kids puzzle sheets to help promote Eat Well and healthy choices.  

England legend Ian Wright added: “Growing up, no one taught me about healthy eating and learning what was and wasn’t healthy came later to me in life. That’s why I’m delighted to be working with M&S Food again on their Eat Well, Play Well campaign. It’s a topic close to my heart and this campaign is all about making healthy eating as easy as possible. 

“We’ve filmed a great new TV ad showing people how to do just that. Plus it features some of our countries best footballers, as we go into a huge summer of women’s football. What's not to love?” 

You can see the advert here:- 

Asda brings you a Pizza the action

With Summer in full swing, the Lionesses about to take on their biggest football tournament yet, and families looking for ways to treat themselves for a bit less, Asda has unveiled its latest pizza counter meal deal, live from 24th July, for a stunning £6.00.

Shoppers can visit the supermarket's pizza counters in store and pick up two medium sized pizzas and one medium sized drink, whilst saving a whopping £4.00 compared to if shopping without.

With 14 pizza options to choose from, on either thin and crispy or deep pan bases - there is something for everyone. 

The varieties, which include family favourites like the Medium Stonebaked Thin & Crispy Mighty Meat Feast, Medium Deep Pan Pepperoni Feast and Medium Stonebaked Thin & Crispy Aloha Hawaiian. As well as the option to create their own with up to four toppings.

And vegetarians will not be ignored, as they'll also be able to take advantage of the deal too, with the following options-

Medium Stonebaked Thin & Crispy Very Veggie Supreme

Medium Deep Pan Very Veggie Supreme

With vegans able to opt for vegan cheese on their pizzas, so they can enjoy it too!

Once customers have selected their delicious pizzas, they'll also be able to choose a drink to wash it down with from the following tasty options:

Coca Cola, 1.5L

Diet Coke, 1.75L

Fanta Orange, 1.5L

Coca Cola Zero, 1.75L

Sprite, 1.5L

Besides making some fantastic savings, customers will also be able to enter to win one of six £100 Ticketmaster e-gift cards per week (between 24.07.2023 to 15.10.2023). They'll just need to scan the QR code on marketing materials and complete the online form.

Get ready for summer evenings at home, to enjoy whilst catching up on the football with friends and family or just stock up the freezer at asda.com or your nearest Asda pizza counter.

Kick off the Women's World Cup in Aldi style

Mornings in the UK will be getting off to an exciting start with the Women’s World Cup hitting screens throughout July. 

You'll be able to kick off the World Cup in style with your own brunch grazing board from Aldi for less than £15.

With prices starting from as little as 45p, these fantastic bites won’t have you footing a costly bill. 

From waffles and pancakes to eggs and bacon, Aldi has shoppers covered for all those morning get-togethers this World Cup season. The full brunch shopping list can be found here and is available in all Aldi branches stores nationwide now:

Six British Free Range Eggs – £1.29

Everyday Essentials Smoked Bacon – £1.45

Specially Selected Smoked Salmon Slices – £3.49

Natures Pick Ripe and Ready Avocado – £0.99

Everyday Essentials Cream Cheese – £0.83

Village Bakery Toasting Waffles – £1.49

Village Bakery Scotch Pancakes – £0.49

Everyday Essentials Raspberries – £1.49

Everyday Essentials Sliced Wholemeal Bread – £0.45

Bucks Fizz – £2.49

Total: £14.46

Erdinger Forges Partnership With the Anfield Wrap for Next Phase of Consumer Campaign Featuring Jürgen Klopp

The deal with award-winning fan media organisation, The Anfield Wrap, sees ERDINGER Weissbräu as the lead partner of their new five-episode documentary series named 'JÜRGEN'.

JÜRGEN includes 35 feature-length, one on one interviews from across four different countries with The Anfield Wrap speaking to those who know the German manager best, including Steven Gerrard, Adam Lallana, Sir Kenny Dalglish and many others close to him. 

The first three episodes were released before Christmas in the domestic football void created by the World Cup, and a further two will be released in March.

Felix Durchdewald, Head of Sales & Marketing at ERDINGER Weissbräu said “Since Jürgen Klopp was announced as an ERDINGER ambassador in 2020, the association between the two has become firmly established. Many consumers have been engrossed in the campaign that has encouraged people to 'Never Skim an ERDINGER' and not to forget the 'Best Bit' and this has translated to robust sales in both on and off-trade.

“The campaign has highlighted ERDINGER Weissbräu's pursuit of quality, driven awareness of the ideal pour for a wheat beer and has contributed to ERDINGER being named #1 imported wheat beer in the UK off-trade” said Felix.

“With the playful instructions shared by Jürgen and his enthusiastic bartenders in the original adverts a team of new fans have taken the beer and its perfect pour, including swirling the bottle to collect all the yeast before pouring, to their hearts. A new pack format of 4x330ml bottles has been introduced into the UK with the original listing in Sainsburys now extended to selected Tesco stores from March 2023.

 This follows achieving #1 status in rate of sale in their respective off-trade categories for ERDINGER Weissbier and Alkoholfrei, with the former gaining most share in the speciality beer category.  

“The partnership with The Anfield Wrap is a perfect match that sees the two businesses align with Jürgen, with all three being driven by passion, determination and a desire for success. The level of perfection and passion that The Anfield Wrap has shown in producing this docuseries correlates very closely with how ERDINGER Weissbräu produces its beers.”

Craig Hannan, Head of Brand and Marketing at The Anfield Wrap, said: “This is The Anfield Wrap's most ambitious work yet and we were only ever interested in working with a partner that aligned with the project and our brand. ERDINGER Weissbräu ticks those boxes.

“From the strategy to the creative, everything within this project has been produced in-house at The Anfield Wrap. But having the support of ERDINGER Weissbräu helps scale up our plans and ideas and we are really excited about what we're about to achieve with them, both in the UK and across the world as there is a real synergy between both brands.”

ERDINGER branding features on all five episodes of the new documentary series and the brands will work together on brand marketing activity and collaborative events in England and Germany.

https://uk.erdinger.de.