Salford's very own brew masters' new pale ales will be hit 1,200 Aldi branches this month (April) and will be available until September.
The two flavours are a new Pineapple Pale Ale (£1.79, 440ml per can) plus the very welcome return of the popular Watermelon Pale Ale (also £1.79, 440ml per can).
Both beers are specially brewed and branded exclusively for Aldi which has earned a reputation for having a good range of real ales that are exclusive to them, brewed by the UKs top independent brewers.
Packing some delicious fruity notes, the two pale ales are intended to be consumed at events such as picnics and family BBQs throughout the summer.
Kicking off the supermarket deal, CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy said: “It's a fantastic achievement and testament to our very talented team, as this is our second year working with Aldi.
This latest deal is a really good chance for us to learn from our previous collaboration and work closely with Aldi to create a new, exclusive bespoke beer for 'The Hop Foundry.”
Looking to the future, the brand's expansion plans will see SEVEN BRO7HERS secure a new and exciting HQ site within the next two years. It will include a brewhouse, dedicated distillery facilities, back office operations, plus an onsite taproom and restaurant.
Keith added: “The Aldi deal continues to broaden our audience reach, and as we grow and expand our brewery capabilities, it solidifies our position as one of the UKs fastest growing craft brewers.”
SEVEN BRO7HERS BREWING CO was founded back in 2014 by Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg McAvoy. What was the source of their inspiration? They report that the source of their inspiration was the home-brewing escapades of their father in the family's cellar.
No comments:
Post a Comment
Your comments are welcome!