It's running a major TV campaign to promote Weetabix Protein, over the next couple of months.
Global advertising agency Bartle Bogle Hegarty is behind the TV commercial aimed at maximising reach to a mass audience over a period of eight weeks and driving awareness to the latest Weetabix product innovation – Weetabix Protein.
Weetabix Brand Manager Caroline La Niece, said: “New and popular trends are driving the cereal category into fresh avenues and protein is just one of the trends that Weetabix have launched in to.
"The advertising campaign is just another part of our commitment to the new product and a way of telling consumers we've made it simpler to get a high protein, tasty and nutritious breakfast that helps keep them powered throughout the morning."
There are also money off promotions in some retailers.
So, what, exactly, is Weetabix Protein like?
The smart chefs and food researchers employed by Weetabix have made certain that it's pretty much exactly like ordinary Weetabix biscuits (which for us Weetabix fans is a good thing, obviously!) but you can identify that there are rather nice crunchy segments of extra wheat protein within the Weetabix breakfast biscuits.
Can we recommend new Weetabix Protein to our readers? Yes, we can.
It's actually another neat product from Weetabix, which That's Food and Drink is pretty confident you'll enjoy.
And we felt a little bit of a tug at the heartstrings when we watched the video advert, as it's very well done.