It's probably one of the only genuine innovations in the world of instant coffee in several years. Because it is not sold as a simple coffee.
It's recently been launched and is the world’s only 100% natural caffeine controlled coffee.
It's designed for you to take half an hour before you work out and the results are said to be "really good."
So, what is it for?
TrueStart Coffee, is the world’s only 100% natural caffeine controlled coffee, ensuring that drinkers can optimise their physical and mental performance.
The caffeine content of your normal cup or mug of coffee can vary wildly from 10mg to 250mg but TrueStart offers the world’s only caffeine balanced drink which guarantees 95mg of caffeine per 2g serving.
TrueStart allows people to take caffeine control into their own hands, meaning that you know exactly what’s being put into your body.
TrueStart is a completely natural product made 100% from the finest Columbian Arabica beans, ensuring it’s free from synthetics and sugars. This has the benefit of providing sustained energy release and premium taste, too. (EDITOR: It does taste good, but then it is made from top quality Columbian Arabica coffee beans!)
It retails for £6.99 for a 40 scoop pack (and you must keep in mind the fact that it costs 20 times less per serving than other energy supplements) and is now available in Tescos, Nutri Centres, Holland and Barrett (from 23 March), www.wiggle.com and at http://www.truestartcoffee.com or at http://goo.gl/mhYAG1.
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