Monday, 9 April 2012

Popcorn Done Properly

New British brand, PROPERCORN, offers a guilt-free, tasty snack made from authentic flavours and natural ingredients.

PROPERCORN, the newly launched gourmet, British, popcorn brand is ready to show the nation how popcorn is done properly. Following secret recipes that use only the most authentic ingredients (including garden chives, roasted onions, sun-dried tomatoes and crème fraiche), the freshly popped butterfly corn is delicately tumbled to create a delicious, guilt-free snack.

Created by young entrepreneur Cassandra Stavrou, she founded PROPERCORN with fond childhood memories of cooking popcorn with her father and developed the recipes from scratch. The result is a delicious and full-flavoured product without the synthetic tastes found in other brands. It is no wonder that in a blind taste test 92% of people preferred PROPERCORN to other popular popcorn brands! It is also good for you; high in fibre, 100% wholegrain and less than 100 calories per pack.

Munched on by politicians at The Houses of Parliament through to the creative geniuses over at Google, this light and satisfying snack is perfect to see you through the day and comes in four delicious flavours: Fiery Worcester Sauce & Sun Dried Tomato, Sweet & Salty, Sour Cream & Chive, and Lightly Sea Salted - with more exciting flavours to follow soon.

PROPERCORN is available now from retailers nationwide (RRP 95p), including Harvey Nichols, BENUGO, LEON, POD, Chop'd, Abokado and Peyton and Byrne, it is also the snack of choice in work places including Google, The Houses of Parliament, SONY and The Guardian HQ!

- Available nationwide in Waitroses, Harvey Nichols; London, Bristol, Manchester, Edinburgh, Birmingham, Leeds and Dublin.

- Available from selected retailers including LEON, POD, Peyton and Byrne, Chop'd, Abokado, and all BENUGO cafés as well as iconic landmarks, museums and galleries such as the Natural History Museum and The National Gallery.

- Available as a snack of choice in work places including Google, The Houses of Parliament, The Cabinet Office, Bloomberg, The Guardian HQ, Herbert Smith, Credit Suisse, SONY BMG HQ, and JWT.

- Available on all Eurostar routes to cities across the UK, France, Belgium, Germany, Netherlands and Switzerland.

- RRP 95p for a 20g packet.

- Follow PROPERCORN on Twitter ( and Facebook (

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