Proper Snacks Extends Night-in Range With Indulgent Sweet and Sweet Cinnamon Popcorn Flavours

Whether you are enjoying a duvet day or a classic case of JOMO (joy of missing out), sometimes all you crave is a proper night in. 

So, grab your slippers and tie yourself up in your duvet. Netflix on. Popcorn at the ready. Tonight, we're in-in with PROPER Snack's all-new popcorn flavours.

PROPER Snacks brings excitement to its hand-popped butterfly popcorn to new heights with two new flavours, Sweet Cinnamon and Sweet, keeping you seriously satisfied with indulgent, yet healthier alternatives to your favourite sofa snacks.

Sweet Cinnamon uses the perfect blend of warm cinnamon flavours with a welcome hit of smooth caramel. This season's ultimate night-in 'snackcessory' boasts 37% less sugar than leading brands whilst being biscuity, spice and all things nicity.

What's more, PROPER Snacks is bringing that cinema-style taste to your sofa with its new Sweet popcorn. Made with its best recipe to date, the upgraded flavour is sprinkled with the perfect amount of Demerara sugar to give you a sweet and crunchy hit. To top it off, Sweet contains 24% less sugar than other leading brands and complies with the government's HFSS legislation, too!

As with all PROPERCORN, they are guaranteed to be vegan, gluten-free, high in fibre and made using all-natural flavourings and with absolutely no palm oil. Both are also under 126kcal per serve.

In line with the brand's history of championing creatives to curate its famous on-pack designs, the new flavours bring a pop of colour to your snack cupboard, thanks to vibrant packaging created by independent artists, Kelly Anna and Eva Lefmann.

Founder, Cassandra Stavrou explains “Sweet has always been our hallmark. The fact we've been able to develop this indulgent flavour with our best-ever recipe, whilst also making it healthier too, is something we're very proud of. Sweet Cinnamon is so delicious. It only lasts a few seconds in our office and we can't wait for it to hit the shelves.”

The new PROPERCORN flavours will launch in ASDA and Ocado from March, with launches in Waitrose, Sainsbury's and Tesco later in 2023. Sharing packs, RRP £1.80 / 100g.

You are what you eat. So eat PROPER.

https://proper.co.uk.

Popcorn Done Properly

New British brand, PROPERCORN, offers a guilt-free, tasty snack made from authentic flavours and natural ingredients.

PROPERCORN, the newly launched gourmet, British, popcorn brand is ready to show the nation how popcorn is done properly. Following secret recipes that use only the most authentic ingredients (including garden chives, roasted onions, sun-dried tomatoes and crème fraiche), the freshly popped butterfly corn is delicately tumbled to create a delicious, guilt-free snack.

Created by young entrepreneur Cassandra Stavrou, she founded PROPERCORN with fond childhood memories of cooking popcorn with her father and developed the recipes from scratch. The result is a delicious and full-flavoured product without the synthetic tastes found in other brands. It is no wonder that in a blind taste test 92% of people preferred PROPERCORN to other popular popcorn brands! It is also good for you; high in fibre, 100% wholegrain and less than 100 calories per pack.

Munched on by politicians at The Houses of Parliament through to the creative geniuses over at Google, this light and satisfying snack is perfect to see you through the day and comes in four delicious flavours: Fiery Worcester Sauce & Sun Dried Tomato, Sweet & Salty, Sour Cream & Chive, and Lightly Sea Salted - with more exciting flavours to follow soon.

PROPERCORN is available now from retailers nationwide (RRP 95p), including Harvey Nichols, BENUGO, LEON, POD, Chop'd, Abokado and Peyton and Byrne, it is also the snack of choice in work places including Google, The Houses of Parliament, SONY and The Guardian HQ!

FACTFILE:
- Available nationwide in Waitroses, Harvey Nichols; London, Bristol, Manchester, Edinburgh, Birmingham, Leeds and Dublin.

- Available from selected retailers including LEON, POD, Peyton and Byrne, Chop'd, Abokado, and all BENUGO cafés as well as iconic landmarks, museums and galleries such as the Natural History Museum and The National Gallery.

- Available as a snack of choice in work places including Google, The Houses of Parliament, The Cabinet Office, Bloomberg, The Guardian HQ, Herbert Smith, Credit Suisse, SONY BMG HQ, and JWT.

- Available on all Eurostar routes to cities across the UK, France, Belgium, Germany, Netherlands and Switzerland.

- RRP 95p for a 20g packet.

- Follow PROPERCORN on Twitter (www.Twitter.com/Propercorn) and Facebook (www.facebook.com/Propercorn).