We may be in the middle of a recession, but a new survey has revealed we Brits are as self-serving as ever, with one in ten admitting to becoming more selfish since the downturn first bit five years ago.
The study found that almost one in five Brits are more concerned with
looking after number one when it comes to their eating habits in
particular. Nearly a quarter of those surveyed confessed to never
sharing food with friends or family members, with more than a third
blaming this on ever-soaring food prices.
Those aged 18-24 were found to be the worst culprits when it comes to
putting themselves first – one in ten admitted to always nabbing the
larger piece when sharing food, with a small percentage even going to
extreme lengths such as eating in private to avoid sharing in the first
Nevertheless, Fudges, who commissioned the research exposing the selfish
traits of modern Britain, is backing the camp of Brits who remain
steadfast in their generosity, and claim to still share food at least
once a week despite the tightening grip of the recession. The
Dorset-based biscuit makers is launching a campaign designed to
encourage even the most miserable amongst us to spend more time with
friends and family by breaking a biccie. This is kicking off with the
launch of a limited-edition biscuit ‘sharing tin’ later this year.
“I always think of Britain as a nation of sharers so it’s surprising to
think that the reality is we’re just getting more selfish. The tradition
of ‘breaking bread’ goes back thousands of years and is a way of
expressing how the simple act of sharing food brings people together.
Our campaign is designed to remind Britain to do just that… but, of
course, with a biscuit,” said Steve Fudge, Managing Director of Fudges.
Pitting the nation against one another, the survey found that people in
Wales are the least generous with their food, with one in three
revealing that they never share a meal with friends or family either in
or out of the home. Conversely, those in London and Northern Ireland are
the nation’s biggest sharers, with more than two thirds sharing food at
least once a week.
Meanwhile, while women did emerge as the more generous of the sexes, one
in four confessed to feeling angry when people assume they can take
things off their plate, compared to just one in three men.
• Fudges was founded by Percy Fudge in 1926 and the family has worked
hard to preserve his legacy, adapting his award-winning savoury and
sweet biscuits, delicious luxury cakes and indulgent treats to suit
today’s discerning tastes.
• Fudges’ range of sweet and savoury biscuits, cakes and flatbreads is
available from most major supermarkets, delis and farm shops.