Leveraging Food and Drink Influencers: A Cost-Effective Strategy for Artisan Producers

In the ever-evolving landscape of food and drink marketing, artisan producers often find themselves challenged by limited resources when it comes to promoting their brands. 

Traditional advertising avenues can be costly, leaving many small-scale producers searching for innovative and cost-effective strategies to get their products noticed. In this regard, the rise of food and drink influencers presents a golden opportunity.

Across the digital realm, influencers wield significant power in shaping consumer preferences and driving purchasing decisions. Their authenticity, relatability, and engaged audiences make them powerful allies for artisan producers looking to amplify their brand presence. But how can these producers effectively collaborate with influencers without breaking the bank? Let’s delve into some actionable strategies.

Firstly, it’s essential to identify the right influencers whose values align with those of your brand. Seek out influencers who share your passion for quality, sustainability, and artisanal craftsmanship. Look for individuals whose content resonates with your target demographic, ensuring that their audience matches your ideal customer profile.

Once you’ve identified potential influencers, don’t hesitate to reach out and initiate a collaboration. Many influencers are open to partnerships, especially with smaller brands that offer unique and interesting products. Offer them samples of your offerings, accompanied by a personalised message explaining why your brand would be a good fit for their audience.

When it comes to the collaboration itself, think beyond traditional sponsored posts. Instead, encourage influencers to create authentic and engaging content that showcases your products in a natural setting. Whether it’s a recipe featuring your artisanal cheese or a cocktail crafted with your small-batch gin, let influencers’ creativity shine through.

Additionally, leverage the power of user-generated content by encouraging influencers to host giveaways or contests featuring your products. This not only generates buzz around your brand but also incentivises their followers to engage with your products directly.

Furthermore, consider forming long-term partnerships with select influencers rather than one-off collaborations. Building ongoing relationships fosters trust and authenticity, allowing influencers to become genuine advocates for your brand over time.

Importantly, remember that collaboration doesn’t always require a financial investment. Many influencers are willing to exchange their services for products or experiences, making it a mutually beneficial arrangement for both parties.

In conclusion, the partnership between artisan food and drink producers and influencers presents a wealth of opportunities for brand promotion at minimal cost. By identifying the right influencers, fostering authentic collaborations, and thinking creatively, artisan producers can effectively leverage the influence of digital personalities to elevate their brand presence and reach new audiences. In today’s competitive market, embracing this cost-effective strategy can be the key to success for small-scale producers looking to make a big impact.

If you would like to feature, for free, in That's Food and Drink please send an email to afj_uk@yahoo.com. 

Delving into Delicacies: The Historical Journey of Shrewsbury Biscuits

In the world of culinary delights, some treats possess a rich history that transcends mere taste and texture, offering a glimpse into the bygone eras they emerged from. One such confectionery marvel is the venerable Shrewsbury Biscuit. Join me as we embark on a journey through time to uncover the captivating history of these beloved biscuits, cherished for generations.

Nestled in the heart of England, Shrewsbury, the county town of Shropshire, lends its name to these iconic treats. The origins of Shrewsbury Biscuits can be traced back to the medieval era, where they first emerged as a staple in the kitchens of Shrewsbury Castle. Initially crafted by skilled bakers using simple ingredients such as flour, butter, sugar, and sometimes a hint of spice, these biscuits quickly gained popularity for their delectable taste and satisfying crunch.

The exact date of their inception remains shrouded in the mists of time, but historical records suggest that Shrewsbury Biscuits rose to prominence during the Elizabethan era, achieving widespread acclaim across the realm. Queen Elizabeth I herself purportedly developed a fondness for these biscuits, further propelling their reputation as a regal delicacy.

Throughout the centuries, Shrewsbury Biscuits continued to evolve, with bakers refining their recipes and techniques to enhance their flavour and texture. By the Victorian era, these biscuits had become synonymous with English teatime, gracing the tables of aristocrats and commoners alike. Their enduring popularity even inspired literary references, with renowned authors such as Charles Dickens and Jane Austen immortalising them in their works.

One of the distinctive features of Shrewsbury Biscuits is their traditional shape, often embossed with intricate designs or stamped with the town's coat of arms. This meticulous attention to detail not only adds to their visual appeal but also reflects the artisanal craftsmanship that has been synonymous with Shrewsbury's culinary heritage for centuries.

In the modern era, Shrewsbury Biscuits continue to enchant palates around the world, albeit with some contemporary twists. While traditional recipes remain cherished treasures, innovative variations incorporating exotic ingredients or gluten-free alternatives have emerged to cater to evolving tastes and dietary preferences.

Today, visitors to Shrewsbury can indulge in the authentic charm of these historic biscuits by exploring the town's quaint bakeries, delicatessens and confectionery shops. Whether enjoyed with a steaming cup of tea or savoured as a standalone treat, Shrewsbury Biscuits offer a tantalising glimpse into the culinary legacy of this picturesque market town.

As we reflect on the illustrious history of Shrewsbury Biscuits, let us savour not only their delightful flavour but also the timeless traditions and cultural heritage they embody. From medieval kitchens to modern-day teatime rituals, these biscuits have stood the test of time, leaving an indelible mark on the gastronomic landscape of Britain. So, the next time you reach for a biscuit, remember the rich tapestry of history that lies behind every crumb of a Shrewsbury Biscuit.

May Day Feasting: Delightful Foods and Drinks to Elevate Your Celebration

It's May Day tomorrow so we decided to look at ways we can celebrate May Day, the First of May.

As the chilly days of winter fade away and the vibrant hues of spring paint the world anew, May Day emerges as a jubilant celebration of the season's arrival. 

With flowers blooming and the promise of warmer days ahead, what better way to honour this ancient tradition than with a feast of delectable foods and refreshing drinks? In this ode to May Day, let us explore some archetypal British treats to elevate your festivities.

1. Picnic Pleasures:

May Day beckons the outdoors, inviting families and friends to revel in nature's embrace. Pack a traditional picnic basket with an assortment of delights such as Scotch eggs, pork pies, and finger sandwiches filled with cucumber and cream cheese. These portable treats are perfect for enjoying amidst the lush greenery of a spring meadow or beneath the shade of a blossoming tree.

2. Scone Sensation:

No British celebration is complete without the quintessential scone. Whether enjoyed with clotted cream and strawberry jam in the Devonshire tradition or with butter and golden syrup as favoured in Cornwall, these crumbly delights are a must-have for any May Day gathering. Bake a batch of plain or fruit scones to satisfy every palate, and watch as they disappear amidst the laughter and chatter of your guests.

3. Floral Elixirs:

Embrace the spirit of May Day by incorporating floral flavours into your drinks selection. Infuse water with delicate petals of rose, lavender, or elderflower for a refreshing and fragrant beverage. For a more spirited affair, craft cocktails featuring botanical ingredients such as gin and tonic with a twist of lemon and thyme or a floral-infused vodka martini garnished with edible flowers. These floral elixirs are sure to add a touch of elegance to your festivities.

4. Springtime Sweets:

Indulge your sweet tooth with an array of springtime treats that celebrate the season's bounty. Bake a batch of lemon drizzle cake, its tangy sweetness echoing the freshness of the season. Alternatively, delight your guests with a classic Victoria sponge adorned with whipped cream and fresh berries, or tempt them with delicate meringue kisses kissed by the petals of spring flowers. These confections are guaranteed to evoke smiles and satisfy cravings.

5. Toast to Tradition:

Raise a glass to May Day with a toast to tradition. Whether you prefer a crisp cider made from the first apples of the season or a sparkling wine to add a touch of effervescence to your celebration, let your choice of tipple reflect the joy and vitality of the occasion. Consider incorporating a May Day toast into your festivities, expressing gratitude for the blessings of spring and the promise of renewal that it brings.

As May Day dawns upon us once more, let us gather together to celebrate the beauty of the season and the traditions that unite us. From savoury picnic delights to floral-infused libations, may your May Day feast be a feast for the senses, a tribute to the abundance of nature, and a testament to the joy of community. Cheers to May Day, and may your celebrations be filled with love, laughter, and delectable delights!

Exploring the Uncharted: Unusual Fruits and Vegetables to Elevate Your Culinary Adventures

In the vast tapestry of culinary exploration, there lies a trove of treasures waiting to be unearthed beyond the common aisles of the supermarket. 

While the usual suspects like apples, carrots, and tomatoes grace our tables daily, there exists a realm of peculiar and exotic fruits and vegetables that promise to add a dash of excitement to your cooking repertoire. 

Join me on a journey as we delve into the realm of the unusual, discovering flavours and textures that may surprise and delight your palate.

Dragon Fruit (Pitaya):

Hailing from the cactus family, the vibrant hues of dragon fruit catch the eye instantly. With its dramatic pink or yellow skin and speckled flesh dotted with tiny black seeds, this fruit offers a mild, slightly sweet flavour reminiscent of a cross between a kiwi and a pear. Dragon fruit is not only visually stunning but also packed with antioxidants and nutrients, making it a nutritious addition to smoothie bowls, fruit salads, or even savoury dishes like ceviche.

Kohlrabi:

Resembling a cross between a turnip and a cabbage, kohlrabi is an often-overlooked member of the brassica family. Its bulbous stem boasts a crisp texture and a subtly sweet, cabbage-like flavour. Kohlrabi can be enjoyed raw, sliced thinly and added to salads for a refreshing crunch, or cooked into soups, stews, or stir-fries to add a unique twist to your dishes.

Pomelo:

Think of a grapefruit, but on steroids – that's the pomelo for you. This hefty citrus fruit sports a thick, pithy rind that encases juicy segments bursting with tangy-sweet flavour. While peeling a pomelo may require some effort, the reward is well worth it. Add pomelo segments to salads for a burst of citrusy freshness, or enjoy them on their own for a refreshing snack.

Romanesco Broccoli:

Nature's fractal masterpiece, romanesco broccoli, captivates with its mesmerising spiral patterns and vibrant chartreuse hue. With a flavour akin to traditional broccoli but slightly nuttier and more delicate, this vegetable shines when roasted or steamed. Serve romanesco as a striking side dish, or incorporate it into pasta dishes or grain salads for a visually stunning and delicious twist.

Celeriac:

Often mistaken for a root of the celery plant, celeriac boasts a distinct flavour profile that sets it apart. With its knobby exterior and creamy white flesh, celeriac offers a subtle, celery-like taste with hints of parsley and nuttiness. This versatile vegetable can be roasted, mashed, or puréed into soups, adding depth and complexity to your culinary creations.

Feijoa:

Also known as pineapple guava, feijoa is a small, egg-shaped fruit with a fragrant aroma and a unique flavour profile reminiscent of pineapple, guava, and strawberry. Scoop out the jelly-like flesh from its green, slightly gritty skin and enjoy it raw, or use it to make jams, chutneys, or desserts for a taste of the tropics.

As we traverse the culinary landscape, let us not forget to embrace the diversity of nature's bounty. By venturing beyond the familiar and embracing the unusual, we open ourselves up to a world of new flavours, textures, and experiences waiting to be savoured. So, the next time you find yourself perusing the produce section, why not take a chance on something out of the ordinary? Who knows – you might just discover your new favourite ingredient. Happy cooking!

Delving into the Rich Tapestry of Indian Cuisine: A Journey from Spicy Curries to Sweet Desserts

India, a land of myriad cultures and traditions, is also renowned for its diverse and vibrant cuisine. 

From the fiery spices of the south to the aromatic delicacies of the north, Indian cuisine is a reflection of the country's rich history, geography, and cultural influences. In this culinary adventure, we'll explore the kaleidoscope of flavours that define Indian cooking, from mouth-watering curries to delectable desserts.

The Spicy World of Curries:

No exploration of Indian cuisine would be complete without looking into the world of curries. Whether it's the iconic chicken tikka masala from the streets of Delhi or the fragrant fish curry of Kerala, curries are an essential part of Indian gastronomy. The use of spices such as cumin, coriander, turmeric, and chilli creates a symphony of flavours that tantalise the taste buds. Each region of India boasts its own unique spin on the curry, showcasing the diversity and creativity of Indian cooking.

Indeed back in the 1960s my mother decided that her children would be encouraged to try non-British foods. Where we lived Lion Brand Curry Powder was the only curry powder available and it did, indeed, add a delicious kick to meals made with minced beef, lamb or vegetables. However 60 years on and the availability of spices and herbs for Indian recipes is much more common.

Regional Delicacies:

India's vast geographical expanse is reflected in its culinary landscape, with each region offering its own distinct fare. In the north, you'll find rich and creamy dishes like butter chicken and paneer tikka, influenced by Mughlai cuisine. 

Meanwhile, the south boasts a treasure trove of vegetarian delights, with dishes like dosa, idli, and sambar stealing the spotlight. Moving towards the east, the cuisine becomes lighter and more seafood-centric, with dishes like Bengali fish curry and puchkas (pani puri) ruling the roost. And let's not forget the spicy street food of the west, from vada pav in Mumbai to pav bhaji in Gujarat, each bite is a burst of flavour that leaves you craving for more.

Sweet Temptations:

No Indian meal is complete without indulging in some sweet treats, and Indian desserts are nothing short of heavenly. From the syrupy goodness of gulab jamun to the creamy decadence of rasgulla, Indian desserts are a celebration of sugar and spice. The use of ingredients like saffron, cardamom, and rose water adds an exotic twist to these delectable delights, making them a favourite indulgence for sweet-toothed connoisseurs. And don't forget Kulfi ice cream which is utterly deliciuous.

Conclusion:

Indian cuisine is a vibrant tapestry woven from a myriad of flavours, textures, and aromas. From the fiery curries of the north to the sweet delicacies of the south, each dish tells a story of tradition, heritage, and culinary innovation. 

Exploring the diverse culinary landscape of India is not just a gastronomic journey, but a cultural odyssey that leaves a lasting impression on all who embark upon it. So, the next time you sit down to enjoy a meal, take a moment to savour the rich tapestry of Indian cuisine and let your taste buds embark on an unforgettable adventure.

20 cookery and kitchen terms that have different meanings in the USA and Britain

Puzzled when you are looking through the pages of a cookery book from either the USA or Britain, or are looking at a recipe website and you find an apparently exotic ingredient which, if only you knew, was already in your pantry, larder or 'fridge!

As a result, That's Food and drink has compiled this handy reference guide which we suggest you book mark or print off and tack to your kitchen notice board. And please share it with your friends and family members, too.

Eggplant (US) / Aubergine (UK) - A purple vegetable often used in dishes like ratatouille or moussaka.

Zucchini (US) / Courgette (UK) - A green vegetable commonly used in salads, stir-fries, and baked dishes.

Cilantro (US) / Coriander (UK) - A herb with green leaves and a strong, distinctive flavour used in many cuisines.

Scallions (US) / Spring Onions (UK) - A type of onion with long, green stalks and small white bulbs, often used as a garnish or in salads.

Arugula (US) / Rocket (UK) - A leafy green vegetable with a peppery flavour, often used in salads.

Bell Pepper (US) / Capsicum (UK) - A type of pepper with a mild flavour, available in various colorus like red, green, and yellow.

Powdered Sugar (US) / Icing Sugar (UK) - A finely ground sugar used for dusting desserts or making icing.

All-purpose Flour (US) / Plain Flour (UK) - A versatile type of flour suitable for various baking purposes.

Confectioners' Sugar (US) / Icing Sugar (UK) - A finely ground sugar used for making icing or frosting for cakes and pastries.

Molasses (US) / Black Treacle (UK) - A thick, dark syrup derived from sugar cane or sugar beet, used as a sweetener in baking and cooking. 

Candy (US) / Sweets (UK) - Confections typically made with sugar and flavourings

Cookies (US) / Biscuits (UK) - Sweet baked treats often served as snacks or desserts.

Jelly (US) / Jam (UK) - A fruit spread made from fruit juice, sugar, and sometimes pectin, usually set with gelatin in the US and without gelatin in the UK. I must admit that a peanut butter and jam sandwich doesn't sound quite so alluring as as peanut butter and jelly sandwich, for some reason. 

Jell-O (US) / Jelly (UK) - A brand name for flavoured gelatin desserts in the US, but referred to as jelly in the UK.

Broil (US) / Grill (UK) - To cook food directly under or over high heat.

Candy Bar (US) / Chocolate Bar (UK) - A sweet snack made primarily of chocolate, often containing additional ingredients like nuts or caramel.

Potato Chips (US) / Crisps (UK) - Thin slices of potato that are fried or baked until crispy and served as a snack.

French Fries (US) / Chips (UK) - Thin strips of potato that are deep-fried until crispy and served as a side dish. Though British chips are often much chunkier than French fries. In the US thicker fries are often called steak fries.

Ground Beef (US) / Minced Beef (UK) - Beef that has been finely chopped or ground, often used as a base for dishes like hamburgers or meatballs or cottage pie in the UK.

Garbanzo Beans (US) / Chickpeas (UK) - A type of legume commonly used in Mediterranean and Middle Eastern cuisines.

Make your own chocolate

It's possible to make your own chocolate at home and it's probably a lot easier than you might think.

Several years ago my wife bought me a make your own chocolate kit which contained a small history booklet on making chocolate, instructions, chocolate and a mould.

I enjoyed learning about chocolate and making it.

You can buy catering chocolate from Amazon and from specialist retailers which you can use to make your own chocolate bars and sweets.

However, you can try another way of making your own chocolate at home.

Buy some inexpensive chocolate bars from Tesco, Lidl, Aldi, Morrisons, etc. You can buy plain or milk chocolate bars, or white chocolate bars.

You will need a double boiler. Break the bars up and place the pieces into the double boiler, stirring with a wooden spoon.

When it is melted you can add flavourings such as orange, Vanilla, etc to the liquid chocolate and make sure your stir it in well. Do not allow it to get too hot, though.

You can add Camp Coffee to it to make a delicious coffee flavoured chocolate.

When you feel that it is ready you can add the chocolate to a suitable mould or pour it on to a greased or oiled plate.

Want to be adventurous? You can make your own version of a rocky road bar by adding chopped nuts, meringue pieces, marshmallows, etc.  

Homemade Mayonnaise: A Simple and Delicious Recipe

Introduction:

Mayonnaise is a versatile condiment that adds delicious, creamy richness to sandwiches, salads, and dips. 

While shop-bought options are readily available, there's always something special about making your own mayo at home. 

Not only is it surprisingly easy, but it also allows you to control the ingredients, ensuring a fresher and healthier alternative to the commercial varieties. In this blog post, we'll explore a simple recipe for homemade mayonnaise that you can whip up in a matter of mere minutes.

Ingredients:

1 egg (at room temperature)

1 cup of neutral-flavoured oil (such as vegetable or light olive oil)

1 tablespoon of lemon juice or white vinegar

1 teaspoon of Dijon mustard

Salt to taste

Instructions:

Crack the egg into a blender or food processor. It's vital for the egg to be at room temperature to ensure proper emulsification.

Add the Dijon mustard, lemon juice or vinegar, and a pinch of salt to the blender.

Start blending the ingredients together on low speed. As they begin to combine, slowly drizzle in the oil in a thin, steady stream. This is the most crucial step in making mayonnaise, as the slow addition of oil helps to create a stable emulsion.

Continue blending until all the oil has been incorporated, and the mixture is thick and creamy. This should take around 1-2 minutes.

Taste your mayonnaise and make adjustments to the seasonings if necessary, perhaps introducing more salt and/or lemon juice to suit your own preferences.

Once you're happy with the flavour, you will be able to transfer the mayonnaise into a clean jar, bottle or other container with a tight-fitting lid. It will keep in your 'fridge for about seven days.

Tips and Variations:

Experiment with different oils to vary the flavor of your mayonnaise. Rape seed oil, Avocado oil, walnut oil, or even a combination of oils can add a unique, distinctive taste.

For a garlic-infused mayo, add a clove of minced garlic to the blender before blending. Or use garlic powder or garlic salt if you have no fresh garlic. But do be careful not to overdo the garlic!

If you prefer a lighter mayonnaise, you can think about substituting part of the oil with Greek yogurt or sour cream.

To make flavoured mayonnaise, try adding herbs like basil, coriander, or dill, or spices such as ground black pepper, paprika or curry powder.

Conclusion:

Making your own mayonnaise at home is not only fun and rewarding but also allows you to customise the flavour to suit your taste. With just a few simple ingredients and a blender or food processor, you can create a creamy, delicious condiment that will elevate any dish. So why not give it a try? Once you've tasted the difference, you may never go back to shop-bought mayo again!

Get Set for a Taste Adventure as Florette Gourmet Slaws Hit the Shelves

Looking for something exciting this summer? Florette has the answer.

Because Florette Gourmet Slaws featuring the finest tastes from around the globe with South and East Asian inspired flavours and adding a some welcome colour and inspiration to salads, sandwiches, wraps and more besides.

Korean Gochujang (215g) - a delicious blend of aromatic spices and chilli with carrot, red cabbage, and red onion.

Indian Spiced (195g) - a combination of Indian flavours and yoghurt with mixed colourful cabbages and red onion.

Chinese Inspired (185g) - a tangy mix of soy and ginger with white cabbage, carrot, and red onion.

Arriving on the start of summer, and just in time for National BBQ Week (May 27th - June 2nd) as shoppers gear up to host friends and family, Florette Gourmet Slaws are this summer's must have accessory to transform any meal into a feast for taste buds and the eyes.

Florette's Natalie Allen said: “Florette's new Gourmet range moves slaws from the back of the fridge to an amazingly versatile and attractive dish.dish. They'll brighten any meal. They're light, crunchy and filled with flavour!

“The three different flavours appeal to all tastes. Brits like to try new flavours. The great thing about these products is their ability to blend the new with the familiar,” adds Natalie.

Each pot provides up to four servings and they are vegetarian friendly. Packaging is recyclable and the pots are made using FSC sourced material.

Price set at individual retailers' discretion.

Keeping Squirrels and Other Pests at Bay: Tips for Protecting Your Vegetable Garden

The allure of a flourishing vegetable garden can often be too tempting for local wildlife, particularly squirrels and other pests. These furry critters seem to have an insatiable appetite for freshly grown produce, leaving gardeners frustrated and their crops decimated. 

However, fear not, as there are several strategies you can employ to keep these pests out of your vegetable patch and preserve your hard-earned harvest.

Build a Fence:

One of the most effective ways to deter squirrels and other garden invaders is by erecting a sturdy fence around your garden perimeter. Opt for a barrier made from chicken wire or hardware cloth, burying it at least six inches below ground to prevent burrowing. Ensure the fence is tall enough to deter squirrels from leaping over, typically around six to eight feet high.

Implement Natural Repellents:

Harness the power of nature to ward off unwanted pests by using natural repellents. Sprinkling cayenne pepper or garlic powder around the perimeter of your garden can deter squirrels with their strong scent. Alternatively, consider planting herbs like mint or lavender, which emit fragrances that pests find unpleasant.

Install Motion-Activated Devices:

Invest in motion-activated sprinklers or ultrasonic devices to startle and deter squirrels and other pests when they venture into your garden. These devices detect movement and emit a burst of water or high-frequency sound, effectively discouraging unwanted visitors without harming them.

Cover Your Crops:

Protect your vegetables from prying paws by covering them with netting or row covers. These barriers prevent squirrels and birds from accessing your crops while still allowing sunlight and water to reach your plants. Ensure the covers are securely fastened to prevent any gaps that pests could exploit.

Provide Alternative Food Sources:

Sometimes, pests invade gardens in search of food because they lack alternative sources. Set up feeding stations stocked with nuts, seeds, and other squirrel-friendly snacks away from your garden to divert their attention. By offering an alternative food source, you may encourage squirrels to dine elsewhere, sparing your vegetables.

Maintain a Tidy Garden:

Keep your garden neat and tidy to reduce the likelihood of attracting pests. Clear away fallen fruits and vegetables promptly, as these can serve as a tempting feast for squirrels and other wildlife. Additionally, regularly remove weeds and debris, which can provide hiding spots for pests.

Conclusion:

While squirrels and other pests may pose a challenge to vegetable gardeners, there are plenty of strategies available to protect your precious crops. By implementing a combination of deterrents, barriers, and preventive measures, you can create a garden sanctuary free from unwanted visitors. With persistence and patience, you can enjoy the fruits of your labour without fear of furry intruders spoiling the harvest.