Danny Dyer calls on the nation to embrace their inner ‘tosser’ and make deliciously tossed salads and sides the star of the show, as nearly a quarter of Brits admit they make zero or little effort to prepare side dishes for summer BBQs.
World-famous actor and national treasure, Danny Dyer, has teamed up with Deliveroo to call on fellow Brits to embrace their inner tosser this summer and help launch the app's new Freshness Promise (money back if groceries aren’t fresh).
For too long, the humble sausage and burger have hogged the limelight at summer BBQs, leaving salads and side dishes as a meren afterthought, with nearly a quarter of Brits admitting they make zero or little effort on dishes for gatherings or opt for pre-made ones as they ‘rarely’ or ‘never’ receive the same attention as the main event.
But that’s all about to change as BAFTA-winning Dyer, is calling upon the nation to embrace their inner ‘tosser’ and make salads and side dishes the star of the show, once and for all.
In a new campaign released by Deliveroo (https://vimeo.com/1107149253/782edce9f0?share=copy), the British actor rolls up his sleeves and dons an apron emblazoned with ‘Proud to be a Tosser’, tossing and seasoning fresh ingredients as he delivers a masterclass on how Brits’ can make sure their sides…aren’t just a bit on the side’.
In the video Danny is seen whipping up a spread of sensational BBQ salads and sides, including feta and watermelon salad, corn on the cobs tossed in butter, legendary wedges (“ledges”) tossed in spices and a diamond chicken Caesar guaranteed to outshine any bangers and burgers.
Dyer admits he’s a self-proclaimed ‘tosser’ as the delivery app launches its first-to-market ‘Freshness Promise*’ - giving customers their money back if customers’ groceries are not delivered fresh to their doors.
The promise covers a wide range of fresh grocery essentials, including fruit & veg, meat, poultry & seafood, eggs, dairy & dairy alternatives, chilled and bakery items purchased from nationwide supermarkets on the app, including ASDA, Co-op, Sainsbury’s and Morrisons.
Danny Dyer told That's Food and Drink: “I’m proud to be a tosser! Salads and sides have been mugged off at barbecues, left in the shadows while the main event gets all the glory.
But no more! I'm here to tell you it's time to embrace your inner tosser and make those salads and sides more than a bit on the… side.
"We're talking bangin' salads, veg seasoned to perfection and saucy salmon, so fresh it practically winks at ya. And with Deliveroo's Freshness Promise, you know you're getting top-drawer fresh grub every time you order. Get involved and join me in being a right tosser this summer, using the freshest ingredients or your money back, thanks to Deliveroo!"
A spokesperson from Deliverootold us: "We've all been there, standing by the BBQ while the salads and sides get overlooked. We believe these dishes deserve to sing, and who better than Danny Dyer to give them the stage they deserve?
"With Danny Dyer’s help, we're not just adding some theatre to side dishes; we're also making sure every single bite is fresh. Our Freshness Promise means our customers can trust that any fresh and chilled groceries they order, from your crispest greens to your juiciest steaks, all arrive fresh and ready to make those summer moments with friends and family even better.“
In conjunction with the all-new Freshness Promise, Deliveroo has introduced ‘Fridge Filler Mondays,’ a weekly offer providing half-price discounts on a wide selection of fresh and chilled items. Every Monday, customers can get 50% off not just on fruit and veg but across a vast selection of meat, fish, poultry, dairy, eggs, bakery items, and chilled ready meals.
This offer is available nationwide at participating supermarkets and stores on Deliveroo, including Sainsbury's, Co-op, Morrisons, Iceland, and ASDA. There's no minimum spend, making it perfect for a quick grocery top-up, delivered in as little as 20 minutes.
