Strong Roots, the pioneers of plant-based frozen food, have done it again! Setting out the next step in their mission to make tasty, plant-based food for busy people, they are launching five bold, veggie-packed meals.
Absolutely delicious and designed for those living very busy lives, each features only the best quality ingredients that are all sustainably sourced.
With their belief that food can be better and that vegetables are the best way forward, Strong Roots' goal is to make eating them as easy and delicious as possible, while also reducing people’s carbon footprint. Making the perfect solution for a quick and healthy midweek meal, each takes just eight minutes to cook from frozen, so just pop in the freezer and you’ll always have a super convenient and super tasty, plant-based meal on hand.
Here’s a rundown on each of the new Good Made Easy Meals:
Thai Green Veg Curry
Combining crispy, crunchy veg with aromatics of lemongrass, Thai basil and kaffir lime leaf, this meal has all the greens, along with some tasty Thai flavours with a mildly spicy bite. Just 329 calories and a punchy 9.5g of protein per serving, this meal is also low sugar, low salt and low in saturated fat, with a climate footprint of just 1.5kg CO2e/kg.
Veggie Masala
This plant-based cauliflower and chickpea curry is full of goodness. Rich in flavour, it’s packed full of veggies and has up 12g of protein per serving, all with just 326 calories. What’s more it’s high in fibre, low in saturated fat and low in sugar. Climate footprint of 2.2kg CO2e/kg.
Creamy Mac
The Big Daddy of comfort food just got a plant-based glow up. A food favourite with a vegan twist, this meal features a great tasting vegan cheese sauce and has a great texture. It comes in at just 448 calories, is low sugar, with a climate footprint of 2kg CO2e/kg.
White Bean & Lentil Tomato Stew
This white bean and lentil tomato stew comes with a protein punch that’s sure to sate your winter comfort food cravings. It’s vibrant with veggie colours and rich in wholesome flavour. Packed full with protein, at 19g per serving, it has just 280 calories, contains 3 of your 5 a day and, once more, is low in saturated fat and sugar, with a climate footprint of 1.6kg CO2e/kg.
Mediterranean Orzo Bake
Featuring grilled Mediterranean vegetables, premium Orzo pasta (which is rarely seen in the frozen aisle) and rich tomato sauce - this meal is pure comfort. Once heated it releases a bloom of spices that deliver big fresh flavour, and it also delivers on low calories (329), protein (12g) as well as being low in saturated fat and sugar. Climate footprint on this dish is calculated at 1kg CO2e/kg – the lowest in the range.
Sam Dennigan, Founder of Strong Roots says “We believe in going back to our roots to secure our food future by making easy and delicious veg-forward frozen food that is good for you and good for the planet.
"With the time pressures of modern life it can be hard to make good choices all the time but that’s where we come in. Our five new plant-based meals deliver exciting flavour profiles and provide healthy and convenient plant-based options, all made with sustainable, quality ingredients. It’s ‘Good Made Easy’.”
On a mission to fix the freezer aisle, Strong Roots prides itself on providing a gateway to easier plant-based consumption, revolutionising the food industry in a sustainable and responsible way. A certified B Corp, its range of delicious plant-based options, are all sustainably farmed, shipped and sold, better for people and the planet. The brand also proudly displays its climate footprint on front of pack, showing all emissions generated from soil to shelf, ensuring it is fully accountable as a business and to its consumers.
In the UK the RRP. is a (in our opinion!) very reasonable £3.50.
In the UK all meals are available now from Ocado, Booths, Amazon and selected independent retailers.
Thai Green Veg Curry and Veggie Masala launch into Sainsbury’s during Veganuary.
In Ireland the RRP is €3.99
In Ireland meals are available in Dunnes, Tesco, SuperValu, Centra & Spar stores nationwide.
Find out more: https://strongroots.com
