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It's investing £23m to reduce prices by an average of 11% on some of the most popular products bought by customers on a weekly basis. This includes nappies, infant follow on milk, bread, cheese, cereals, pasta, fish fingers, sausages and chicken breasts.
These reductions follow on a £13m investment last month to cut prices on over 200 own-label products by an average of 9%.
Asda is increasing support for its customers as its latest Income Tracker shows family budgets remain under pressure from rising living costs. Despite the CPI inflation rate easing last month, family disposable incomes remain much lower than before the cost-of-living crisis, down by over £100 per month for the average household compared against July 2021.
Kris Comerford, who is Asda’s Chief Commercial Officer, said: “While the headline inflation rate may have eased slightly last month, our own figures show us many customers continue to struggle with rising living costs.
"So we've targeted this latest price investment on products our customers buy week-in and week-out, to help their shopping budgets stretch a bit further. We’re also continuing to work closely with our suppliers and whenever there's a chance to pass on commodity price savings to customers we'll do this.”
The price reductions are already effective in all stores that stock those products and online.
Asda's also continuing to offer support to families by extending its hugely popular ‘Kids Eat for £1’ café meal offer for the rest of this year. Since launching this initiative in July 2022, Asda has served 2m meals from its cafes and invested £1.3m to keep the meal prices pegged at £1.