Poppadoms, Pints and Plenty of Spice: SimplyCook Launches Limited-Edition Pale Ale

A curry night at home is getting a craft beer makeover, thanks to a new collaboration between recipe-kit company SimplyCook and independent brewery Amity Brew Co.

The two have created SimplyJuicy, a limited-edition pale ale designed to go with SimplyCook’s new Curry House Collection. The idea is simple: bring together a table full of curry-house-inspired food, a cold beer and the pleasure of sharing it with family or friends.

SimplyCook says more than eight in ten people in Britain are making “fakeaways” at home, with one in five recreating Indian food. Its new collection aims to make those home-cooked curry nights easier, without requiring a cupboard full of spices.

The Curry House Collection includes four recipe kits: Bombay Biryani, Jalfrezi, Moghul Korma and Saag Curry. Each contains pre-portioned, expertly blended flavour ingredients to help cooks create a range of dishes, from rich and creamy to hot and punchy, using their own fresh ingredients.

SimplyJuicy is a 4.6% ABV pale ale, brewed by Amity with Motueka, Mosaic and Simcoe hops. It promises bright lime and tropical fruit flavours, including papaya and pineapple, balanced by a refreshing bitterness. That crisp finish is intended to cut through richer sauces while sitting comfortably alongside warming spices.

Amity head brewer Tom Summerscales said the beer was created to complement the layered flavours of an Indian feast, rather than overpower them. He suggests it works with everything from creamy kormas to hotter curries.

SimplyCook’s Head of Marketing, Vicki Christie, said the partnership brings together the food and drink for an easy night in that feels a little more special than an ordinary midweek meal.

The Curry House Collection costs £15, currently reduced to £12. The first 100 eligible customers to order the one-off box will receive a digital link to redeem two limited-edition SimplyJuicy pale ales. Customers will also receive 15% off beers in Amity’s range.

Beer must be redeemed through Amity’s website using the link sent after purchase. Delivery costs £6.99 on orders under £50 and is free on orders over £50. Check the offer terms and delivery details before ordering.

So, whether you fancy a gentle korma or a curry with a bit more kick, this could be a tasty excuse to pass the poppadoms and pour something new.

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