That is the approach behind Signorelli, the family-run Italo-English bakery and bakehouse taking its next step into central London.
Founded in East Village, Stratford, in 2015 by husband-and-wife team Rebecca and Alberto Signorelli, the business draws on both Italian and English food traditions.
It is a combination that offers plenty of scope for delicious baking, while giving the bakery an identity rooted in its founders’ shared story.
At the centre of Signorelli’s philosophy are simplicity, quality ingredients and reducing waste. These might sound like straightforward principles, but they are precisely the things many of us want from the places where we buy our food.
Making food from scratch means starting with ingredients and giving care to the process. Keeping things simple allows those ingredients to do the talking. And paying attention to waste recognises that good food deserves to be valued throughout its journey, rather than treated as disposable.
For readers of That’s Food and Drink, this is an encouraging combination. A bakery can be somewhere to pick up a bite, but it can also become part of the rhythm of a neighbourhood: a familiar stop, a meeting point and a business people enjoy supporting.
Signorelli has spent more than a decade building its following across East London. Now, its opening at Broadgate, Liverpool Street, marks its first location beyond East London and a new chapter in the family business’s development.
The move brings its Italo-English approach to a central London setting, introducing Signorelli to a wider audience while forming the next stage of its expansion into central London and beyond.
For anyone passing through Liverpool Street, working nearby or spending time around Broadgate, the opening offers a reason to discover a bakery with an established East London story.
What makes this expansion interesting is the foundation beneath it. Signorelli began as a husband-and-wife venture, developed its following over years and is now bringing that experience to another part of the capital.
Here at That’s Food and Drink, we are always pleased to hear about family businesses taking the next step, particularly when their approach centres on thoughtful food preparation and quality ingredients.
Italian inspiration, English influences and a commitment to making food from scratch: Signorelli’s Broadgate chapter sounds like a welcome addition to London’s bakery scene for food lovers.
You can find branches at these locations:-
Broadgate, Liverpool Street
LG10 Broadgate, London EC2M 2AW
East Village, Stratford
7 Victory Parade, London E20 1FS
Stratford Cross, Stratford
15 Endeavour Square, London E20 1JN
Wood Wharf, Canary Wharf
5 West Lane, London E22 3AA
Bakehouse by Signorelli
1 Fortunes Walk, London E20 1JJ

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