Bertie Matthews, Managing Director, says: “Maintaining a healthy, balanced diet is a challenge in our busy, modern lives and an estimated 90% of adults don't hit their 30g daily fibre target.
"Fibre is important for keeping our gut healthy and it may help to reduce our risk of heart disease, stroke, type 2 diabetes, and colorectal cancer.”
He continues: ”The Fibre February campaign was designed to encourage everyone to boost their fibre intake and using high fibre flours, like malted rye, in your baking, is a quick and tasty way to do that. So we've created a fantastic Rye Sandwich Loaf recipe to celebrate Fibre February and to get you on your way to more fibre in your diet.”
Throughout February, Matthews Cotswold Flour will be sharing high fibre recipes with their Baking Club and social communities and offering discounts on some of their high in fibre Rye and Ancient Grain flours.
For more information on Fibre February visit Cotswold Flour www.cotswoldflour.com or follow @CotswoldFlour on Instagram or Facebook.
The Flour Advisory Bureau has some great recipes and hints on fibre and you can visit them at https://fabflour.co.uk/fab-nutrition/fibre/fibrefebruary