'The EU Fab 6 – PDO and PGI Wines and Deli Meats from Europe' Campaign Launches in London

Tartare of Mortadella Bologna PGI with fondue of stracchino and pistachio crumble; risotto with Salamini Italiani alla Cacciatora PDO and Parmesan; and Wellington of Cotechino Modena PGI; these are just a few of the creations presented by chef Andrea Longoni of the Mayfair-based Frescobaldi restaurant earlier this week, delighting the 80 guests attending the launch dinner for the European project 'The EU Fab 6'.

Attendees included journalists, food industry professionals, and members of the Guild of Food Writers, who were captivated by the quality and originality of the gastronomic offerings, immersing themselves in a unique experience dedicated to the flavors of Europe's PDO and PGI products.

The evening wasn't just a celebration of Europe's finest deli meats but also of its exceptional wines. Sommelier Peter Ferguson, winner of the prestigious Best Sommelier of the Year Award in 2022, paired each dish with wines such as French Cadillac Côtes de Bordeaux AOC wines, Italian Montepulciano d'Abruzzo DOC wines, and Spanish Garnacha wines from Campo de Borja, Cariñena, Calatayud and Terra Alta PDO - showcasing how these European wines complement the complexity of the deli meats while enhancing the overall dining experience.

Said: "Gianluigi Ligasacchi, Director of the Italian Consortia for Mortadella Bologna PGI (project leader), Cacciatore Italiano PDO (partner), and Zampone and Cotechino Modena PGI (partner) said, "This was a prestigious occasion for mutual exchange and enrichment, and we are confident that this is just the beginning of a fruitful project to promote the quality and tradition of our products to the UK and Swiss markets."

The event officially launched the activities of The EU Fab 6 project, which also included wine roadshows in London and Cardiff this week. These events are designed to create networking and collaboration opportunities between consortium producers and local operators, enabling direct dialogue between key players in the European agri-food chain and the UK market.

The EU Fab 6 project, co-financed by the European Union, aims to promote PDO and PGI excellence in two key markets: the UK and Switzerland. Both are characterized by increasingly sophisticated consumers and a growing demand for certified quality agri-food products.

Over the next three years, numerous activities will be organized, including educational events, tastings in wine shops and specialty stores, and an innovative sound marketing campaign, allowing consumers to discover the unique features of deli meats and wines from the participating consortia:

The Consorzio Italiano Tutela Mortadella Bologna (Italy) – project leader

The Consorzio Cacciatore Italiano (Italy)

The Consorzio Zampone e Cotechino Modena PGI (Italy)

ODG des Premières Côtes de Bordeaux et Cadillac (France)

The Asociación para la Promoción del vino de Garnacha – Garnacha Origen (Spain)

The Consorzio Tutela Vini d'Abruzzo (Italy)

These products represent the best of Europe's agri-food heritage, expressions of unique territories and centuries-old traditions that guarantee quality and authenticity through the PDO and PGI labels.

Sustainable and Creative Deli, Sabzi, Reveals Plans to Open Two New Cornish Locations

Famed Cornish Deli and Kitchen, Sabzi, known for its innovative and very tasty daily menus showcasing simple and affordable ingredients, will open two new locations in Padstow and Nansledan this summer.

With a focus on quality, humble ingredients, making great food accessible, and promoting Cornish employment, Sabzi's expansion will positively impact both locals and tourists.

Sabzi, which currently has sites in Truro and Falmouth, was founded by chef Kate Attlee.

“At Sabzi, we believe quality ingredients and affordability should go hand in hand,” said Kate.

“We are very excited to bring our concept of innovative, daily-changing dishes to Padstow and Nansledan, celebrating the art of creativity and seasonality with our food. By championing sustainable practices and creating employment opportunities for the local community, we aim to make Sabzi a cornerstone of the ever-growing South West food scene.”

Renowned for its vibrant culinary scene and picturesque harbour, Padstow welcomes Sabzi to its extensive food and drink landscape. 

Nestled in the very heart of the town, the new deli is on Duke Street, and is due to open on August First, will offer a fresh and totally unique array of budget-friendly, healthy, and delicious food options made with quality, seasonal produce.

Visitors can expect a daily-changing menu of takeaway and dine-in dishes that showcase Sabzi's creativity and commitment to getting the most flavour from every ingredient.

Kate went on to say: “Padstow is a town dominated by fantastic, and extremely well-known, male chefs. As a mixed race woman who grew up in Cornwall, trained at Michelin Star level in service, honed my chefing skills on Masterchef and has now opened my own food business, I take great pride in helping to diversify the culinary landscape. Sabzi's journey is not about competing, but rather adding a unique flavour to this vibrant town as well as encouraging other female chefs to challenge the status quo.”

The Nansledan development, located on the outskirts of Newquay, provides an ideal setting for Sabzi's fourth establishment, opening in September. Known for its sustainable practices and community-focused ethos, Nansledan aligns perfectly with the deli's core values. 

The Nansledan location will offer eat-in and takeaway options at an everyday price point without compromising on either quality or flavour. Customers can look forward to a variety of creative dishes, plus a vibrant restaurant that will surely act as a vibrant, lively hub within the community.

Sabzi takes great pride in supporting the local community by providing progressive employment opportunities. With the opening of the new locations, Sabzi will be creating new job opportunities for Cornish residents, as well as promoting from within and encouraging long term careers within the hospitality industry.

For more information, visit www.sabzideli.co.uk.