'The EU Fab 6 – PDO and PGI Wines and Deli Meats from Europe' Campaign Launches in London

Tartare of Mortadella Bologna PGI with fondue of stracchino and pistachio crumble; risotto with Salamini Italiani alla Cacciatora PDO and Parmesan; and Wellington of Cotechino Modena PGI; these are just a few of the creations presented by chef Andrea Longoni of the Mayfair-based Frescobaldi restaurant earlier this week, delighting the 80 guests attending the launch dinner for the European project 'The EU Fab 6'.

Attendees included journalists, food industry professionals, and members of the Guild of Food Writers, who were captivated by the quality and originality of the gastronomic offerings, immersing themselves in a unique experience dedicated to the flavors of Europe's PDO and PGI products.

The evening wasn't just a celebration of Europe's finest deli meats but also of its exceptional wines. Sommelier Peter Ferguson, winner of the prestigious Best Sommelier of the Year Award in 2022, paired each dish with wines such as French Cadillac Côtes de Bordeaux AOC wines, Italian Montepulciano d'Abruzzo DOC wines, and Spanish Garnacha wines from Campo de Borja, Cariñena, Calatayud and Terra Alta PDO - showcasing how these European wines complement the complexity of the deli meats while enhancing the overall dining experience.

Said: "Gianluigi Ligasacchi, Director of the Italian Consortia for Mortadella Bologna PGI (project leader), Cacciatore Italiano PDO (partner), and Zampone and Cotechino Modena PGI (partner) said, "This was a prestigious occasion for mutual exchange and enrichment, and we are confident that this is just the beginning of a fruitful project to promote the quality and tradition of our products to the UK and Swiss markets."

The event officially launched the activities of The EU Fab 6 project, which also included wine roadshows in London and Cardiff this week. These events are designed to create networking and collaboration opportunities between consortium producers and local operators, enabling direct dialogue between key players in the European agri-food chain and the UK market.

The EU Fab 6 project, co-financed by the European Union, aims to promote PDO and PGI excellence in two key markets: the UK and Switzerland. Both are characterized by increasingly sophisticated consumers and a growing demand for certified quality agri-food products.

Over the next three years, numerous activities will be organized, including educational events, tastings in wine shops and specialty stores, and an innovative sound marketing campaign, allowing consumers to discover the unique features of deli meats and wines from the participating consortia:

The Consorzio Italiano Tutela Mortadella Bologna (Italy) – project leader

The Consorzio Cacciatore Italiano (Italy)

The Consorzio Zampone e Cotechino Modena PGI (Italy)

ODG des Premières Côtes de Bordeaux et Cadillac (France)

The Asociación para la Promoción del vino de Garnacha – Garnacha Origen (Spain)

The Consorzio Tutela Vini d'Abruzzo (Italy)

These products represent the best of Europe's agri-food heritage, expressions of unique territories and centuries-old traditions that guarantee quality and authenticity through the PDO and PGI labels.