First ‘Jempson’s ‘Together with Morrisons’ will launch this Spring

Morrisons is partnering with independent retailer Jempsons to launch six brand new stores under its ‘Together with Morrisons’ brand.

The first 35,000sq ft store will open in Peasmarsh, East Sussex this Spring and five more will follow in due course.  

The ‘Together with Morrisons’ proposition is designed for independent store owners with established local brands and larger stores. The first “Together with Morrisons” store opened in May 2022, in Upton in the Cotswolds in partnership with Warner’s.  

Partners in the ‘Together with Morrisons’ fascia are focussed on championing local produce and  their relationships with local suppliers to source those items directly.  

Morrisons then enables the retailer to offer a greater breadth of products to their customers via a mix of its own brand range and branded products.  

Besides the ‘Together with Morrisons’ model, the number of independent retailers opening up ‘Morrisons Daily’ stores continues to grow thanks to the strength of the Morrisons brand as well as retailer focussed benefits such as no delivery fees or charges. 

Paul Dobson, Sales Director - Franchise & Wholesale Supply at Morrisons, said: "The 'Together with Morrisons' proposition is specially designed for independent store owners with established local brands and larger stores.  

"Jempson's has all of those qualities and so we're delighted to be opening six stores in partnership with them. The new stores will offer customers a mixture of Morrisons own branded products and branded favourites alongside local produce from local suppliers."

Stephen Jempson, MD of Jempson’s, said: “I’m really excited to be partnering with Morrisons and opening the first of six ‘Together with Morrisons’ stores in Peasmarsh later this year.  The new store will enable Jempson’s to continue championing local produce and local artisan suppliers whilst also ensuring our customers have access to a wider breadth of products more akin to the larger supermarkets which we operate. 

I would like to place on record our thanks to all at Nisa for their help and support during our time working together.”

Any independent retailers who would like to become a Morrisons franchise or wish to hear more about Morrisons Wholesale opportunities should contact convenience@morrisonsplc.co.uk.