Morrisons has invested £25 million to reduce prices by an average of 19% on products like: fresh produce like salad vegetables, carrots and potatoes and cupboard essentials including coffee and rice. Over the last 6 months Morrisons has invested £148 million to cut the prices on popular, essential and entry level products.
Special promotional offers will also help customers get more for their money, with deals like 2 for £2 on selected crisps, 3 for £2 on soft drinks and 2 for £1.80 on cereals.
The investment from Morrisons is its latest move in cutting prices and follows price reductions to 1,000 products last month, plus 5p off fuel offers in both January and February, plus the introduction of My Morrisons Exclusives for My Morrisons members.
David Potts, Chief Executive, explained: “We're just seven weeks into 2023 and already this is our fifth significant price activity of the year. These latest price cuts follow hard on the heels of two notable in store price cuts involving well over 1,000 products, and two strong fuel promotions, demonstrating our determination and commitment to make a positive difference to our customers’ pockets.”
(I have actually noticed the latest bit of price reductions when I was shopping in Morrisons the other day.)
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