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The 226 products, which have been reduced in price by an average of nine percent, include a range of fresh fruit and vegetables, frozen meat and fish products, cupboard staples and popular ready options, too.
This initiative is part of Asda’s ongoing investment to save customers money in the current economic climate and comes as the latest Asda Income Tracker shows 40% of UK households had negative disposable last month, thus meaning their take home pay isn't enough to cover their bills.
In June Asda launched a summer price lock campaign to freeze the prices on 500 popular branded and own-label products until the end of next month, August.
It's also taken the step of extending its wildly popular ‘Kids Eat for £1’ café meal offer for the rest of this year. Since launching this initiative a year ago, last July, Asda has served 2 million meals from its cafes and invested £1.3m subsidising the offer to keep the meal prices at a very comfortable £1.
Asda's recently added a range of half priced adult meals to the menu, giving a family of four the chance to enjoy a meal in any Asda café for as little as £8.50 in total.
Kris Comerford, Asda’s Chief Commercial Officer, said: “We know families are continuing to feel the pinch financially speaking, especially as they're heading into the summer holidays and are looking for help to make their grocery budget stretch a little further. Whenever there's a chance to help them make their money go further by lowering prices, we'll continue to do so.”
