Whether you’re a seasoned vegan or just looking to cut down on your meat consumption this January, or want to provide vegans in your family or friends with something that's not only vegan but also tasty and nutritious, Asda’s new OMV! and Plant Based ranges have you completely covered, with over 112 high-quality, unapologetically indulgent, and flavoursome vegan products.
The OMV! range contains delicious and utterly tasty treats sure to tantalise everyone's tastebuds, whilst the Plant Based range offers nutritionally balanced meat-free meals that don’t compromise on flavour, either.
New for January 2023, Asda’s OMV! Hot & Spicy No Chicken Burgers (£2.25) are a must-try. Prepared with a succulent pea and wheat protein blend and encased in a zingy hot and spicy crumb, they’re perfect for pairing with the delightfully soft OMV! Brioche Burger Buns (£1.15), for an easy Friday night dinner with family or friends.
For those who are missing out on a hearty fry-up on those cold, January mornings, the Plant Based by Asda Bacon style rashers (£2) are a brilliant option. Made with wheat protein, and nutritionist-approved, the 100% vegan rashers can be indulged on in between slices of soft farmhouse bread, or as an accompaniment to the juicy and flavour filled OMV! No Pork Caramelised Red Onion Sausages (£2). (Just as a reminder, That's Food and Drink says make sure its Asda's very own freshly baked bread!)
A vegan take on a classic dish, the OMV! Macaroni Cheese (£2.85), is perfect for a quick and comforting weekday meal. Brining together traditional macaroni pasta with a spiffing coconut oil-based cheese alternative, the cheesy favourite is topped off with a flavour filled paprika and parsley crumb.
For those who are eating lunch on the move, Asda has you covered, as its new ranges also includes on the go options, like the Plant Based by Asda Chick*n Caesar Wrap (£2.75) – a bar-marked tortilla wrap complete with flame-grilled soya protein pieces, vegan Caesar style mayonnaise, lettuce, tomato, gherkins and a tasty alternative to Italian style hard cheese, and the OMV! No Prawn Sandwich (£2.75), an Oatmeal bread sandwich with a vegan prawn alternative marinated in a vegan Marie Rose sauce.
Perfect with a coffee or after a meal, the OMV! range includes a number of decedent sweet treats like the very indulgent OMV! Choc Brownies (£2), complete with a sprinkling of chocolate chips, and the OMV! Salted Fudge Chocolate Bar (£2.50), a rice-based caramel milk chocolate, topped with vegan salted caramel fudge and crunchy honeycomb pieces.
Also as That's Food and Drink have previously mentioned, Meat-loving Married at First Sight star Zoe Clifton was announced as the fairly unlikely ambassador for the brand’s new OMV! And Plant Based by Asda ranges. Renowned vegan-sceptic Zoe is vowing to go vegan for all of January, eating products from the Asda ranges and sharing her verdict on vegan cuisine, supported by her plant-based partner Jenna.
The full range will be available to buy in-store throughout 2023, with select products also available to buy online from the 4th of January. Throughout January, customers who spend £5 on vegan own-brand products (OMV! and Plant Based by Asda) can also earn £1 back in their cash pot in the Asda Rewards app.
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