Wednesday, 23 February 2022

One Planet Pizza on target

Pioneering Plant-based UK pizza outfit, One Planet Pizza, has raised in excess of £150,000 since it joined the  Seedrs crowdfunding site, which had its public launch at 10am on 23rd February. 

The project is well on its way to being totally funded, with founders, father and son duo Mike and Joe Hill, issuing invitations to both new and existing partners to invest in the business to help it become the planet's top frozen vegan pizza brand within three years.

One Planet Pizza launched the UK's first frozen plant-based pizza company in 2016 and it became the UK's first crowdfunding campaign for a 100% vegan company, gathering interest and financial investment from the UK and internationally, too. 

At present One Planet Pizza retails in 100s of outlets in excess of twelve countries, enjoying a core range covering 70% of Europe's best selling pizza flavours and is increasing production before its first major British retail listing.

Sales of One Planet Pizza were massively boosted when Mike and Joe Hill made an appearance on BBC2's Mary Berry “Love to Cook'' in November 2021.

They have produced several limited edition pizza flavours which have all sold out. Including VFC No Clucks Pizza, t​he Crustmas Feast ft. THIS™​ and Pizza Pockets featuring Violife, official Veganuary 2022 sponsor - the latter selling out online twice in under a day!

But One Planet does have an advantage over other frozen pizza bakers. They have the epically tasty family recipe tomato sauce and base which is at the heart of their success. Bringing to consumers the fantastically tasty tasting plant-based frozen pizza.

However, it's also worth noting that pizzas have a 47% lower carbon footprint to non vegan alternatives. One Planet Pizza is the world's first pizza brand to have on pack carbon ratings, certified by My Emissions, a food carbon footprint labelling company. 

On average, the plant-based pizzas from One Planet Pizza have a 47% lower carbon footprint than the non-vegan alternatives - and their hero Peppernomi pizza has a  stunning 54% lower footprint. 

The data is clear. Swap three of Peppernomi Pizzas for your usual meat and dairy Pepperoni pizzas and you'll save the same emissions as a trip to Paris from London on the Eurostar.

One Planet Pizza's Marketing Manager is now working with a team of experts to map out the route to becoming climate neutral.

Co-Founder of One Planet Pizza, Joe Hill, said: “It's exactly what we need to show our investors that vegan pizza is well on its way to becoming mainstream and that we are here to stay.”

In a recent survey of lockdown takeaway preferences, pizza was found to be the nation's favourite option, and Veganuary saw it's biggest year yet with 629,000 people from 228 countries taking part, and more businesses joined the movement than ever.

The One Planet Pizza range is HFSS compliant, lower in fat with an expanding range of popular flavours including Mac'n'Cheeze & Cheezeburger, and a range of gluten free options.

Co-Founder of One Planet Pizza, Mike Hill, added “We all know the future is plant based and the proof is in oue pizzas. Having grown our business 800% since our first campaign in 2016, One Planet Pizza is the 3rd most successful food business to have crowdfunded.

"We have really seen the market wake up to plant-based and are confident about the future of pizza for our planet.”

The vegetarian and plant-based food and drink market is currently worth more than £1bn in the UK. There are more than nine million flexitarians in the UK – people who still eat meat but are eating it less regularly, now.

Meat free products have almost doubled in the last six years and the UK accounts for 15% of plant milk sales in Europe.

More information on funding is available at Seedrs Seedrs | One Planet Pizza | Pre Registration or from oneplanetpizza.com.  

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