HelloFresh Signs Deal With UK's Top Supplier of Caribbean Food and Drink

Irie Eats, which is the brand new Caribbean street-food range from the UKs top provider of Caribbean food and drink products, has come to an arrangement with global meal-kit company HelloFresh to put 30,000 of its meal kits in HelloFresh boxes distributed to homes all over the UK.

The Jamaican-inspired Irie Eats authentic street-food range features five different traditional Caribbean meals, from Caribbean Curry to Spicy Jerk Wrap Kits with different degrees of spiciness, plus tasty side dish of Rice and Peas.

The meal kits are simple to make and can be cooked within 25 minutes. And the key thing is that the ingredients are all fully authentic ingredients, like the signature jerk seasoning which is only sourced from trusted Jamaican growers. They merely need the addition of some protein (which can be chicken or tofu) or vegetables so are ideal for vegetarians and vegans too.

The new street-food range was put together by Grace Foods UK, which is the top UK provider of Caribbean food and drink products.

You'll have already heard of Grace Foods and their established brands such as Grace Jerk Sauces, Seasonings and snacks, Grace tropical drinks, including Tropical Rhythms, coconut water and aloe drinks, the Encona range of hot pepper and sweet chilli sauces, Dunn's River seasonings, and sauces, and Nurishment, nutritionally enriched milk drinks.

30,000 Irie Eats Meal and Wrap Kits are being included in HelloFresh boxes, giving HelloFresh consumers the perfect chance to add some Caribbean tastes to their mealtimes.

Giuseppe Vello, who is the Brand Manager for Irie Eats, said: "We're thrilled and absolutely over the moon to have signed a distribution deal with HelloFresh. Their network is massive and Irie Eats complements their brands, because our meal kits are simple and quick to cook quick with a meal packed full of Caribbean flava served up "Irie Eats style" all within 25 minutes. 

"We think it's also the ideal way to introduce Irie Eats to the family market. What's more, the HelloFresh boxes will also include a £1 off coupon on all meal and wrap kits that can be redeemed at Tesco stores across the country or online at Tesco.com."

Irie Eats launched in Tesco stores last August and consumers have really taken them to their hearts, as well as their tummies!

The UK has one of the world's biggest Jamaican diasporas, recent research showed that nearly half of UK consumers who are seeking out a new world food category to try are keen to go for Caribbean food. Interestingly, this shows a large demand for Caribbean food among UK consumers even if they don't have a Caribbean heritage. 

Check them out at https://irieeats.co.uk/.