Big Drop Brews Up Alcohol-Free Multipacks

As part of the That's Food and Drink Wine and Beer Festival we look at the offering from the Big Drop brewery.

Leading alcohol-free brewer, Big Drop, is introducing a range of packaging solutions that are aimed at appealing to the wholesale, convenience and cash & carry markets.

Cases of 12 x 330ml cans of beers re being outer-wrapped in Big Drop's distinctive style of labelling and will contain either 4 or 12 packs of its most popular 0.5% abv SKUs Paradiso Citra IPA and Pine Trail Pale Ale. Pine Trail is the only alcohol-free beer to have twice won 'World's Best' at the World's Beer Awards, while Paradiso has not only won a World's Best but was also UK winner in a full-strength IPA category at the World Beer Awards, beating 6% abv beers into second and third place.

The new formats will also include the boldly-styled 'Big Explorer' and 'Big Hello' 8 can multi-packs that were trialled in Waitrose stores in 2021, aimed at catering for the growing number of 'sober-curious' consumers looking to try different styles of AF beers.

Big Drop currently has a large portion of the UK covered through a range of wholesalers such as Nectar, Eebria and Matthew Clarke. 

But it is very aware that it's underrepresented in the cash & carry and convenience trades and is obviously keen eager to address this situation by recruiting suitably skilled staff members like Tom Reilly, who recently joined Big Drop from Kopparberg as a National Account Manager.

According to IWSR, 2 in 5 UK Adults are now consuming low or no alcohol drinks, with beer and cider making up the largest category at 75% volume share. Beer sales increased by a respectable17% in 2001. The market is also forecast for healthy growth of over 10 times as quickly as regular alcoholic drinks. 

Rob Fink, who is the CEO and co-founder at Big Drop said: “Feedback from retailers and the trends we have observed in our own online shop gives a strong indication that consumers are increasingly confident to purchase Big Drop in larger formats, plus exploring the wider range of styles of beers that we offer."

He went on to say: "The no and low beer category has so far been led by multiple retailers in the UK, but cash and carry and convenience shops are now starting to pay attention to this trend.

"Our packaging certainly draws attention and will give stockists the opportunity to have bold, vibrant pallet displays in depots that will drive engagement with the retailers.”

To learn more or to receive samples, you can email to sales@bigdropbrew.com or visit www.bigdrop.com.

I have tried Big Drop ales and my favourite is Pine Trail Pale Ale and it is easy to see why it has won so many awards.