Putting the 'treat' into Treatment: Innovative New Fortified Ice Cream Range is Set to Improve Recovery for Patients

My Doctor's Recipe® has launched an exciting new product. It's a brand new range of special ice creams fortified with protein and enriched with specially formulated DJK8®; which is a unique blend of minerals and vitamins, specially formulated and designed by Consultant Oncologist Dr Jon Krell, Chef and ice cream Manufacturer Sally Newall, TV Chef Alan Rosenthal and Business Owner Alan Mackenzie, whose personal story inspired the business.

Inspired by Love: Alan Mackenzie's deeply personal quest to transform patient nutrition

My Doctor's Recipe® is much more than just a business venture; it's a deeply personal journey inspired by Alison, the late wife of co-founder Alan. Alison's courageous battle with cancer, illuminated the critical importance of accessible and palatable nutrition during challenging and difficult times.

Alison's struggle with the conventional nutritional supplements available is a poignant reminder of the harsh realities all too often faced by countless individuals in similar circumstances. 

Witnessing Alison's journey firsthand, as she tried to take the ghastly, unpleasant drinks and the difficulty in consumption, compelled Alan to take action to honour Alison's struggles and her memory. Along with his co-founders Dr Jon Krell (who was Alison's consulting doctor) and Chef Alan Rosenthal.

Alan recounts: “The grim reality of choking down unpleasant tasting nutritional drinks is a burden that not only adversely impacts physical health but also takes a toll on the patient's emotional well-being, too. as well. 

"Alison would say to her doctor 'Jon is there nothing else? I try really hard to take these drinks but can't stomach it?' 'Sorry, Alison' was Jon's reply ' we just don't have any alternatives. It's the same for most of my patients, they just can't take these drinks'."

It was during the endless hours when Alan Mackenzie sat patiently at his wife Alison's bedside that he became determined to help improve things for other patients and families, and the idea for My Doctor's Recipe® was born.

Introducing Nutri-Ice Cream®

Designed and approved by doctors, My Doctor's Recipe® Nutri-Ice Cream® comprises a range of high calorie absolutely delicious ice creams that are fortified with essential vitamins and minerals, designed to enhance the recovery journey for patients.  

The entire range of Cappuccino, Banana, Vanilla and Chocolate flavours (with Strawberry coming soon) have been made with taste in mind despite being low in sugar and high in protein. For those who need added fibre to support their gastrointestinal function there's also a Plus Fibre range in the same flavours.

Unlocking The Power of Nutrition: My Doctor's Recipe introduces DJK8®

Developed in House by Dr Jon Krell, My Doctor's Recipe® proudly unveils DJK8®, the exclusive and absolutely revolutionary formulation of encapsulated minerals and vitamins. 

Dr Krell says “At My Doctor's Recipe®, we believe true innovation lies in unlocking the power of nutrition. With DJK8® we have achieved exactly that. It's an unfortunate fact that traditional supplements often fall short in delivering nutrients in an effective way and many are lost in digestion. 

"DJK8® changes the game by encapsulating these vital nutrients, preserving their integrity and potency until they reach their destination in the body. Every tub of Nutri-ice cream includes DJK8 ® and because they are meticulously locked in, they don't impact on or alter the delicious flavour of our ice cream.”

Designed in collaboration with a world class nutritional lab and with the stamp of approval from medical professionals, My Doctor's Recipe® is poised to become a genuine game-changer in patient care.

Transforming patients' lives

Unfortunately many patients find it a struggle to cope with traditional nutritional drinks, finding it hard to finish them due to the synthetic taste and their format. 

Chef Rosenthal says: “During my research I learned that it was abundantly clear when I was speaking to healthcare professionals that they all faced poor ingestion rates with the currently available drinks, and that the lack of palatable options, was not only an inconvenience but also a significant barrier to proper nutrition and recovery in patients.”

Co-Founder Dr. Jon Krell, who works with cancer patients battling with nutritional support added: “Good nutritional intake is absolutely vital for patients who are undergoing treatment but eating three meals a day can be a real challenge for some patients, with certain treatments causing food aversions. The modern science of food should match the science of medicine working symbiotically alongside each other."

Testing within hospital settings has proven the need for this innovative product, with patients receiving treatment reporting much needed beneficial weight gain, improved nutritional intake and a greater enjoyment of food at a time in life when they have found eating to be very challenging indeed. 

During trials across London hospitals, Nutri-Ice Cream® really captured the hearts of patients and healthcare professionals alike, earning some heartfelt, rave reviews. 

One patient summed it all up by saying: "At last medicine that's a treat!" This groundbreaking product line is genuinely set to revolutionise patient nutrition.

Delivering on taste

The My Doctor's Recipe® team was fully aware that taste would be paramount and key to ensuring patient compliance and consuming the product. 

Chef Alan Rosenthal pointed out: “Everybody, especially patients, should have access to an enriched, healthy and delicious snack when they need it. 

2Being a patient shouldn't mean that you can't enjoy tasty foods. We're really pleased and absolutely thrilled to see the impact Nutri-Ice Cream® is having on patient nutrition and satisfaction. This is just the beginning of our journey to revolutionise hospital nutrition, and we're excited to be looking forward to developing many more delicious products, to continue making a difference in the lives of patients across the country.”

Each product is meticulously crafted with encapsulated vitamins and minerals, boasting high protein and calorie content to support patients in their recovery journey.

Sally Newall, a partner in the business and the manufacturer of Nutri-Ice Cream® through her business Simply Ice Cream says: “It's been a really great honour to work on developing this range of ice creams over the last year.  Everything we make at Simply Ice Cream is hand made in small batches using the finest of ingredients. We don't allow any artificial colours and preservatives, our ethos has always been to produce great tasting, natural foods and we will obviously apply the same care and dedication to My Doctors Recipe®.” 

The range has undergone rigorous testing and trials to ensure nutrition never compromises taste and vice versa.

Available now

My Doctor's Recipe® Nutri-Ice Cream® and Nutri-Ice Cream Plus Fibre® is launching across London hospitals this month, February and is scheduled for a national roll out over the coming months. It is also available to buy in 100g single servings for home delivery, available to order at this link https://simplyicecream.co.uk/product/my-doctors-recipe-nutri-ice-cream

To learn more about My Doctor's Recipe and its range of fortified ice creams, please visit www.mydoctorsrecipe.com or email them at hello@mydoctorsrecipe.com.

Introducing Snickers Low Sugar Hi Protein and Snickers Low Sugar Hi Protein White

As a lover of Snickers bars and someone who has to watch my sugar intake, I am very pleased to be able to share this news with you.

Snickers Hi Protein Low Sugar (217 kcals) and Snickers Hi Protein Low Sugar White (218 kcals) boast all the caramel, nougat, and peanut flavours consumers have come to know and love from the iconic Snickers bar, both with 20g of protein and only 2g sugar. RSP £2.79.

As a lover of white chocolate I am also eager to know that their is a White Chocolate version! 

To learn more you can visit the following website:-

www.marschocolatedrinksandtreats.com

Introducing Sparklean: Innovative Pea Protein Sparkling Drink Now Available in 1,400 UK Boots branches

Sparklean offers a delightful taste and smoothness that rivals traditional soft drinks, providing an enjoyable experience without any compromise.

Vow Sports Ltd, which is a pioneering force in the health beverage industry, is pleased to announce the eagerly awaited launch of Sparklean, the world's first pea protein sparkling drink, in 1,400 UK Boots stores. 

This significant milestone represents a major stride in bringing this ground-breaking product to health-conscious consumers nationwide.

Sparklean distinguishes itself as a game-changer in the market by offering a refreshing, delightful beverage that combines the goodness of pea protein with an nifty effervescent twist. What truly sets Sparklean apart is its ability to utilise this innovative pea protein to create a completely clear drink, ensuring an aesthetically pleasing experience for consumers.

Unlike many plant-based protein drinks that often compromise on taste and texture, Sparklean presents an extraordinary. modern breakthrough. Consumers who have previously settled for subpar taste and grainy textures with plant-based proteins can now enjoy a gratifying and pleasurable experience. Sparklean delivers an delicious taste and smoothness that rival traditional soft drinks, providing an enjoyable experience without anyone having to compromise.

"We are really thrilled to introduce Sparklean to the UK market in partnership with Boots," said Simon Stevens, CEO at Vow Sports Ltd. 

He added: "This exclusive launch in 1,400 Boots stores showcases their commitment to offering innovative, sought-after products to their valued customers."

"This marks the culmination of two years of hard work to develop a sparkling protein drink that matches the taste of consumers' favourite canned soft drinks," pointed out Ray Brilus, who is Head of NPD at Vow Sports. "Sparklean represents a new era in plant-based protein drinks, offering a delightful taste, refreshing fizz, and a visually captivating, totally clear appearance."

The unique blend of this new type of pea protein in Sparklean will appeal to a wide range of consumers, including those following keto and low-carb diets, individuals focused on weight loss, fitness enthusiasts aiming to build muscle, and those embracing plant-based and vegan lifestyles. 

Sparklean meets the needs of active lifestyles, providing on-the-go hydration in a convenient can whilst being free from artificial additives and preservatives.

Each can of Sparklean contains an impressive 15g of protein and only 1g of carbs, making it an excellent source of protein with minimal impact on carb intake for individuals who are seeking to support their active lifestyles and nutritional goals.

Sparklean will be available in 1,400 Boots stores starting from July 3rd, 2023. Consumers can experience the distinct blend of taste, health benefits, and convenience first-hand, and discover why Sparklean is a true breakthrough in the health beverage market.

Priced at £2.50 per can, Sparklean offers exceptional value compared to other protein drinks in the market. With each purchase, consumers can enjoy the delicious flavours of Strawberry & Lime and Tropical, with more exciting flavours scheduled to be released later this year.

For more information about Sparklean and Vow Sports Ltd, please visit www.vownutrition.com. For media inquiries, please contact Ray Brilus at ray@vowsports.co.uk or 07823 555 691.

About Vow Sports Ltd: Vow Sports Ltd is a leading innovator in sports fitness supplements and foods, delivering groundbreaking products that blend taste, health benefits, and convenience. Trusted by professionals, Vow Sports offers elite-level quality at affordable prices, empowering individuals to lead healthier, more fulfilling lives.

Pulsin Unveils New Delicious Complete Vegan Range of Blended Protein Powders

Awesome feel-good nutrition specialists, Pulsin, has announced an exciting new range of delicious flavours to add to its multi- award-winning, vegan, plant-based, protein-rich powders.

These innovative new blends mark a significant expansion of Pulsin's plant-based protein range, catering to the evolving tastes and preferences of health-conscious consumers.

Available in four truly tempting and indulgent flavours, the Complete Vegan Protein Blends offer a new taste experience to suit every palate. The Berry variant brings a burst of fruity freshness, whilst Chocolate delivers a rich, satisfying cocoa experience. 

The Chocolate Hazelnut powder combines the classic pairing of chocolate and hazelnut for a delightful twist, and the Vanilla flavour provides a smooth and delightfully creamy profile that can be enjoyed on its own or as a versatile base for personalised recipes.

As the demand for vegan protein alternatives continues to soar, Pulsin remains deeply committed to providing high-quality and nutritious products at the forefront of the industry, and to consistently delivering products that are both delicious and also nutritionally beneficial.

The Complete Vegan Protein Blend powders are crafted from a combination of high-quality pea, faba and pumpkin seed proteins, ensuring a complete and balanced amino acid profile, making them an ideal choice for individuals looking to enhance their fitness goals or maintain a proper, balanced diet.

Each blend is carefully formulated to provide a rich source of protein, packing an impressive 20g of plant-based goodness per serving which can help aid recovery after workouts and boost muscle growth and energy levels as part of a healthy, active lifestyle. 

All of Pulsin’s plant-based protein powders range can be mixed with water or a plant-based milk to create a delicious shake. They also taste great when blended with fresh fruit and vegetables to pack a nutritional punch and will help you stay feeling fuller for longer by balancing blood sugars levels and limiting those pesky energy crashes.

Announcing the launch, Pulsin's MD, Lisa Butler says, ”We're obviously thrilled to introduce our new Complete Vegan Protein Blend in these exciting flavours.

She went on to say: "At Pulsin, we understand the importance of offering both nutritious and great-tasting options to individuals following a vegan or plant-based lifestyle,  or those that want to add more protein into their diet. With our new range, we aim to provide an exceptional protein solution that meets their dietary requirements without compromising on taste or quality."

Like all of its plant-based protein powders, Pulsin's Complete Vegan Protein Blend isn't just vegan-friendly but it's also free from gluten, dairy, and soy, thus making it ideal and perfectly suitable for individuals with specific dietary needs or restrictions. Each new blend  is made with all-natural ingredients, there are no artificial additives, colours, or preservatives, ensuring a clean, utterly wholesome protein source.

Pulsin's Complete Vegan Protein Blend is now available for purchase via the official Pulsin website (www.pulsin.co.uk) and selected retail partners. Pulsin continues to innovate and develop new products that promote overall health and well-being, empowering individuals to make informed choices and lead balanced lifestyles.

Food producers. Please DO NOT use pea protein in your products if you can avoid it

Why are we at That's Food and Drink asking food producers to avoid using pea protein in your products?

Firstly, yes we recognise that pea protein is a very important source of protein and is very good for people who are on vegetarian or vegan diets and for ecological reasons, too.

However! This evening I was having a drink of potato-based milk. It was OK, it sort of looked like cow's milk, had a reasonably good mouthfeel but there was something that I was not enjoying. Why? The taste! Because it had an under taste of weak, wishy-washy pea soup.

I took the carton out of the 'fridge and yes, listed right there was pea protein.

But that, dear readers, is the problem with anything that has pea protein in. It always tastes of pea soup, sometimes stronger, sometimes weaker.

I like milk on my breakfast cereals. Cow's milk, ewe's milk, oat milk are all tasting reasonably fine on my breakfast cereal. But if I wouldn't put weak pea soup on my breakfast cereal I'm certainly not going to pour pea protein milk on them!

Pea protein belongs in savoury items including pea soup. But please not in milk and not in flour. 

There are alternatives that you could get your development kitchen chefs and food scientists to use, instead, including: Hemp protein, Pumpkin Seed Protein, Brown Rice Protein, Soy Protein, Sunflower Seed Protein, Sacha Inchi Protein, Chia Protein and others, too.

(Image courtesy of StockSnap and Pixabay)

Women, you need to get SHREDDY!

SHREDDY is the UKs no.1 women's fitness transformation app and award-winning nutrition and supplement brand which was founded by fitness entrepreneur and expert Grace Beverly. 

SHREDDY Daily Dose 

Price: £17.99 

The SHREDDY Daily Dose multivitamin drink packs a nutritious punch and will help you reach your daily dose with 9 vitamins all in one nifty, tasty drink. With only 31 calories, the refreshing Daily Dose is 100% vegan and is available in three mouth-watering flavours.

Rich in Vitamin B6 & B12 to help reduce fatigue, Vitamin C to improve your immune system as well as Biotin and Niacin to help maintain healthy hair and skin, SHREDDY Daily Dose sounds too good to be true and is available in Pink Lemonade, Peach Iced Tea and Pina Colada.

SHREDDY’S Daily Dose is priced at £22 and is available to purchase at shreddy.com. SHREDDY are offering for a limited time the Pink Lemonade and Peach Iced Tea Daily Dose at a special price of £17.99. SHREDDY Daily Dose is also available to purchase from SuperDrug.com.

There's also a whole range of other SHREDDY products, including protein bars, powders and more.

My wife loves SHREDDY!