Inspired by Love: Alan Mackenzie's deeply personal quest to transform patient nutrition
My Doctor's Recipe® is much more than just a business venture; it's a deeply personal journey inspired by Alison, the late wife of co-founder Alan. Alison's courageous battle with cancer, illuminated the critical importance of accessible and palatable nutrition during challenging and difficult times.
Alison's struggle with the conventional nutritional supplements available is a poignant reminder of the harsh realities all too often faced by countless individuals in similar circumstances.
Witnessing Alison's journey firsthand, as she tried to take the ghastly, unpleasant drinks and the difficulty in consumption, compelled Alan to take action to honour Alison's struggles and her memory. Along with his co-founders Dr Jon Krell (who was Alison's consulting doctor) and Chef Alan Rosenthal.
Alan recounts: “The grim reality of choking down unpleasant tasting nutritional drinks is a burden that not only adversely impacts physical health but also takes a toll on the patient's emotional well-being, too. as well.
"Alison would say to her doctor 'Jon is there nothing else? I try really hard to take these drinks but can't stomach it?' 'Sorry, Alison' was Jon's reply ' we just don't have any alternatives. It's the same for most of my patients, they just can't take these drinks'."
It was during the endless hours when Alan Mackenzie sat patiently at his wife Alison's bedside that he became determined to help improve things for other patients and families, and the idea for My Doctor's Recipe® was born.
Introducing Nutri-Ice Cream®
Designed and approved by doctors, My Doctor's Recipe® Nutri-Ice Cream® comprises a range of high calorie absolutely delicious ice creams that are fortified with essential vitamins and minerals, designed to enhance the recovery journey for patients.
The entire range of Cappuccino, Banana, Vanilla and Chocolate flavours (with Strawberry coming soon) have been made with taste in mind despite being low in sugar and high in protein. For those who need added fibre to support their gastrointestinal function there's also a Plus Fibre range in the same flavours.
Unlocking The Power of Nutrition: My Doctor's Recipe introduces DJK8®
Developed in House by Dr Jon Krell, My Doctor's Recipe® proudly unveils DJK8®, the exclusive and absolutely revolutionary formulation of encapsulated minerals and vitamins.
Dr Krell says “At My Doctor's Recipe®, we believe true innovation lies in unlocking the power of nutrition. With DJK8® we have achieved exactly that. It's an unfortunate fact that traditional supplements often fall short in delivering nutrients in an effective way and many are lost in digestion.
"DJK8® changes the game by encapsulating these vital nutrients, preserving their integrity and potency until they reach their destination in the body. Every tub of Nutri-ice cream includes DJK8 ® and because they are meticulously locked in, they don't impact on or alter the delicious flavour of our ice cream.”
Designed in collaboration with a world class nutritional lab and with the stamp of approval from medical professionals, My Doctor's Recipe® is poised to become a genuine game-changer in patient care.
Transforming patients' lives
Unfortunately many patients find it a struggle to cope with traditional nutritional drinks, finding it hard to finish them due to the synthetic taste and their format.
Chef Rosenthal says: “During my research I learned that it was abundantly clear when I was speaking to healthcare professionals that they all faced poor ingestion rates with the currently available drinks, and that the lack of palatable options, was not only an inconvenience but also a significant barrier to proper nutrition and recovery in patients.”
Co-Founder Dr. Jon Krell, who works with cancer patients battling with nutritional support added: “Good nutritional intake is absolutely vital for patients who are undergoing treatment but eating three meals a day can be a real challenge for some patients, with certain treatments causing food aversions. The modern science of food should match the science of medicine working symbiotically alongside each other."
Testing within hospital settings has proven the need for this innovative product, with patients receiving treatment reporting much needed beneficial weight gain, improved nutritional intake and a greater enjoyment of food at a time in life when they have found eating to be very challenging indeed.
During trials across London hospitals, Nutri-Ice Cream® really captured the hearts of patients and healthcare professionals alike, earning some heartfelt, rave reviews.
One patient summed it all up by saying: "At last medicine that's a treat!" This groundbreaking product line is genuinely set to revolutionise patient nutrition.
Delivering on taste
The My Doctor's Recipe® team was fully aware that taste would be paramount and key to ensuring patient compliance and consuming the product.
Chef Alan Rosenthal pointed out: “Everybody, especially patients, should have access to an enriched, healthy and delicious snack when they need it.
2Being a patient shouldn't mean that you can't enjoy tasty foods. We're really pleased and absolutely thrilled to see the impact Nutri-Ice Cream® is having on patient nutrition and satisfaction. This is just the beginning of our journey to revolutionise hospital nutrition, and we're excited to be looking forward to developing many more delicious products, to continue making a difference in the lives of patients across the country.”
Each product is meticulously crafted with encapsulated vitamins and minerals, boasting high protein and calorie content to support patients in their recovery journey.
Sally Newall, a partner in the business and the manufacturer of Nutri-Ice Cream® through her business Simply Ice Cream says: “It's been a really great honour to work on developing this range of ice creams over the last year. Everything we make at Simply Ice Cream is hand made in small batches using the finest of ingredients. We don't allow any artificial colours and preservatives, our ethos has always been to produce great tasting, natural foods and we will obviously apply the same care and dedication to My Doctors Recipe®.”
The range has undergone rigorous testing and trials to ensure nutrition never compromises taste and vice versa.
Available now
My Doctor's Recipe® Nutri-Ice Cream® and Nutri-Ice Cream Plus Fibre® is launching across London hospitals this month, February and is scheduled for a national roll out over the coming months. It is also available to buy in 100g single servings for home delivery, available to order at this link https://simplyicecream.co.uk/product/my-doctors-recipe-nutri-ice-cream
To learn more about My Doctor's Recipe and its range of fortified ice creams, please visit www.mydoctorsrecipe.com or email them at hello@mydoctorsrecipe.com.