I'm officially joyful! Aldi launched Ballycastle that tastes exactly like Reese's Peanut Butter Cups!

Fans of Reese's Peanut Butter Cups (like me!) will be thrilled with the news Aldi is launching a totally new Ballycastle flavour, the Milk Chocolate & Peanut Butter Cream Liqueur (£7.49, 70cl) which will  be in stores from Thursday 29th June.

It's a luxurious blend of Irish whisky, rich chocolate and salty-sweet peanut butter notes, fans will be certain to notice flavour similarities to Reese’s Peanut Butter Cups, but with a nifty alcoholic twist.

Serve it neat, with ice or why not create your deliciously boozy milkshake?

Ingredients:

100ml Ballycastle Chocolate & Peanut Butter Cream Liqueur

100ml Cowbelle Chocolate Fudge Milk

500ml water

60g The Pantry Cocoa Powder

Moser Roth Milk Chocolate, shaved

Peanuts to garnish

Method:

In a small saucepan, boil 250ml of water then remove from heat and add The Pantry Cocoa Powder 

Stir to dissolve and then add the remaining 250ml cup of water 

Once it's cool, add the Ballycastle Chocolate & Peanut Butter Cream Liqueur to the mixture and leave to infuse

Once successfully infused (this will take ten minutes) shake all the ingredients up in a cocktail shaker with ice. 

Pour into your preferred glasses and top up with whipped cream, grated Moser Roth Milk Chocolate and the peanuts!

The latest addition follows the success of Aldi’s Ballycastle Hazelnut Chocolate Cream Liqueur (£7.49, 70cl), which was noted as a delicious alcoholic twist on the much-loved spread, Nutella.

The supermarket’s Ballycastle range has scooped a series of awards. The Specially Selected Irish Cream (£7.99, 70cl) landed a ‘Great Value’ accolade in the 2022 prestigious Which? ‘Irish Cream Liqueur’ taste test, whilst the Ballycastle White Chocolate Cream (£7.49, 70cl) and the Ballycastle Chocolate, Caramel and Hazelnut Cream (£7.49, 70cl) BOTH won medals at this year’s International Wine and Spirits Competition (IWSC).

Aldi’s Ballycastle Milk Chocolate & Peanut Butter Cream Liqueur is available in-stores and via Click & Collect nationwide from Thursday 29th June.

Actually, when I make this milkshake, I'm seriously thinking of adding some Reese's Peanut Butter Cups into the mix! 

A shopping trip to our nearest Aldi is certainly on the cards for next Thursday!

Here's a good news story for dog lovers! Duerr's & Sons Ltd Rebrands Dog Lovers Favourite 'Peamutt Butter' and Secures Morrison's Win

Duerr's & Sons Ltd has secured a new listing in Morrison's stores for its newly rebranded popular pet treat 'Peamutt Butter'.

The new-look packaging will hit Morrison's shelves across the UK for the first time this month under an introductory promotional offer during March.

Ranking as the UK's number One peanut butter for dogs, the supermarket listing follows 12 months of growth for the pet product, with sales of Peamutt Butter up 63% on the previous year.

Manchester-based Duerr's & Sons Ltd believe the sales increase is driven by listings in Tesco, Sainsbury's, The Range and Jollyes in 2022, plus being available online available with sites such as Amazon

Pets at Home, which has stocked the product for seven years, has seen a 25% rise over the last year. And independent pet food retailers have also seen an increase of 23%, proving that in the current economic climate consumers are still keen to spend on their fur family members.

The product rebrand is the first of its kind since Peamutt Butter was brought to market in 2016 and is supported by investment in a new website, PR outreach and social media marketing.

Duerr's, currently the biggest producer and distributor of peanut butter in UK, has introduced a new-look character 'Peamutt' on-pack to boost brand recognition on marketing channels and on the shelf.

Sales and marketing director and 5th generation Duerr's & Sons Ltd, Richard Duerr, said: “The original idea came from our family dog's love of peanutt butter. As the biggest producer of peanut butter in the UK, it seemed a shame our pets were missing out, so we created a prototype.

“Seven years on, we're rebranding to drive growth and secure new listings in the mults, like our recent win with Morrison's. We have a new 'Peamutt' as a character for the brand ensuring the product is more noticeable on shelf and becomes more familiar with consumers across multiple channels."

He went on to say: “Even in a cost of living crisis trends show pet parents are still looking to indulge their dogs. Peamutt Butter is a good value for money, a largely affordable, treat that shoppers can grab in the supermarket while doing their own weekly shop. The rebrand is aimed at keeping the product front of mind and ensuring we remain the go-to for peanut butter for dogs.”

Peamutt Butter is an affordable treat for your pampered pooches across the UK. Designed as a snack for four-legged friends, it is packed full of protein and contains heart-healthy fats, vitamin B, niacin and vitamin E.

This spreadable, smooth peanut butter is designed to be used on dog toys and lick matts, as well as a training treat. Tapping into the ever booming 'fur baby' trend it can also be used as ingredient for doggy home-baking. Peamutt Butter is available in 340g jars– RRP £2.50.

Duerr's & Sons Manchester, established in 1881, is a family business that's barking mad about dogs. Famed nationwide for its household jams and marmalades, Duerr's & Sons is the biggest producer of peanut butter in the UK. Peamutt Butter was crafted by this family of dog lovers to ensure everyone in the family can enjoy the joys of the nutty treat.