Saturday 29 July 2023

Aldi reduces prices of staple fruit and veg

Aldi supermarkets has revealed price cuts on fruit and veg products. The reason is to pass savings on to its customers during the current cost-of-living crisis.

Ten products are included in the price drop, from avocados, red peppers and easy peelers to staples such as  baking potatoes and sweetcorn. This is the latest of hundreds of prices Aldi has cut in recent times including household staples like milk and pasta.

Shoppers will see prices drop by up to 36%, with the reductions firm evidence of Aldi’s commitment to offering the best value products to all its customers. In recent weeks, it's taken the step of reducing the price of nearly 100 products.

Latest research from Which? revealed Aldi to be officially declared to be the cheapest UK supermarket in June for the 13th consecutive month. 

On a basket of goods, Aldi was the cheapest at £75.25, £7.42 cheaper than Tesco and £16.55 lower than Waitrose. On average, shoppers save 11% on a basket goods by shopping at Aldi compared against the Big Four.

Julie Ashfield, who is MD of Buying at Aldi UK, said: “We know shoppers are having to make hard choices at the moment, which is why we’re passing savings on to our customers anywhere we are able to.

“We know it can be very hard to access food that's both nutritious and affordable, so we recognise reducing the costs of healthy food and veg staples like these is so really important right now.

“We’re continuing to see high numbers of people switching to Aldi from all other supermarkets as shoppers look to save money and our promise remains that we will always offer straightforward, honest prices that we’ll keep low for our customers, every day.”

Full list of reduced items are listed here:-

• Sweetcorn (2pk)

• Iceberg Lettuce

• Baking Potatoes (4pk)

• Radish (240g)

• Watermelon

• Avocado

• Red Pepper

• Premium Easy Peelers (600g)

• Flat Peaches (4pk)

• Unwaxed Lemons (4pk)

These price cuts are in addition to Aldi’s Super 6 initiative which offers fruit and veg at great value prices.

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