Great Strawberry news for Asda customers

Arbroath's D. Geddes Farms, which is one of the biggest growers of strawberries and cereal crops in the whole of Scotland, will supply Asda with in excess of 70 million strawberries this season, including Extra Special Scottish strawberries for the very first time.

Operated by Frank Geddes and his family, D. Geddes Farms has supplied Asda stores across Scotland and the North of England with strawberries for over 14 years, including Just Essentials and Grower Selection strawberries, from its farm which is located on the North Sea coast.

The location of the farm means the strawberry crops benefit from a very helpful coastal temperate climate, with cool nights and lots of natural sunlight during the day.

D. Geddes Farms Soft Fruit Manager, Sergei Kaminski said: “We're really delighted to grow Extra Special Scottish Strawberries for Asda! 

"It's a real testament to the quality of our produce that we now supply five different strawberry products to all of the Asda stores in Scotland and the North of England. What's more, we’re predicting a bumper year, supplying over 70 million strawberries from mid-May to mid-October. The strawberries on our farm are planted directly into the soil and we don’t rely on growing substances or compost bags.

Sergei went on to say: “I've been involved in growing strawberries for over 20 years, and I believe strawberries growing in soil have a lot more flavour than strawberries growing in a compost bag. And we're also committed to improving our sustainability and move towards producing fully recyclable punnets this year.”

In 2021, the farm won Asda’s Sustain and Save Exchange Award in the ‘Working with Nature’ category for exemplary achievements in wildlife-friendly farming including growing hedges, planting trees, not disturbing established woodlands, and using biological control, where possible, instead of using potentially harmful chemicals.

Ashley Connolly, Local Buying Manager for Scotland, added: “It is fantastic to continue our partnership with D. Geddes Farms, which has been so successful over the last 14 years. It's certainly clear that our customers love strawberries and we truly delighted to bring a range of quality locally sourced options to our shelves – all 70 million of them!"

The products are available to buy instore or online at www.asda.com.