Wednesday, 1 April 2015

Aldi brings you the world's first crowd sourced cake

This is it! This is the cake that British cake lovers want! And it's brought to you exclusively by Aldi, Britain's best kept shopping secret!

Experts took 31 hours to bake and assemble the ‘ultimate’ Easter cake, featuring five layers and 39 different ingredients, following research revealing the nation’s favourite fillings and flavours.

The country's first ever 'crowd sourced' cake revealed for the first time here on That's Food and Drink, was based on the findings of a study of over 2,000 people commissioned by supermarket Aldi, resulting in a monumental sweet treat, featuring 352 mini chocolate eggs.

Over a third (36%) of folks asked said chocolate sponge was the most likely to get their taste buds tingling, followed by cheesecake (33%), fruit cake (30%), carrot cake (29%) and Victoria sponge (24%) – which is reflected in the intricate creation.

And when it comes to filling, cream came up trumps with over half of those surveyed (53%), followed by chocolate (37%), strawberry jam (25%), and raspberry jam (23%), and almost half preferred their cake embellished with chocolate eggs (48%).

Decoration scored highly on the cake wish list with more than 1 in 10 (12%) wanting to see edible decorations adorn their perfect cake.

The crowd-sourced Easter cake was created using the Aldi Specialbuys kitchen range and crafted by Great British Bake Off finalist and cookery book writer Miranda Gore Browne.

Miranda said: “Cake is engrained in British culture; it’s part of family life, so I’m not surprised that we’re so pernickety when it comes to the ideal slice. To capture the tastes of the nation in one brilliant cake is quite a feat.

“Of course, not everyone can create something so ambitious – stacking five different layers proved a particular challenge to say the least. My biggest worry was how I was going to cut an enormous slice of the cake, so I was thrilled and very relieved when it came out perfectly! This is certainly a showstopper of a cake but it does show how you can create your favourite things with low cost kitchen essentials.”

Giles Hurley, MD for buying at Aldi says; “There’s no better way to celebrate Easter than with what is possibly one of the nation’s favourite things…Cake. We were keen to find out how the nation would vote when it comes to flavours and fillings, and hope the impressive creation inspires people to create their very own treats, using their favourite ingredients.

 “We pride ourselves on opening up often costly hobbies to our shoppers at a fraction of their normal price. Our Specialbuys offer customers a fantastic saving on outstanding quality products and our baking range is no exception”

Aldi Specialbuys are available in store on selected dates throughout the year, while stocks last.

(EDITOR: But don't forget, there's probably another Aldi store not too far away, and you might find an ingredient still available in one Aldi when it's ran out in another.)

No comments:

Post a Comment