Tuesday, 13 December 2022

Bakers + Baristas and Patisserie Valerie Appoint Group Chief Marketing Officer

One of the UK's leading bakeries, Patisserie Valerie, and its sister coffee and baking brand, Bakers + Baristas, have appointed Martin Burke (PICTURED) to be their Group Chief Marketing Officer. 

Martin will oversee the marketing for Patisserie Valerie's 29 stores and Bakers + Baristas 64 sites across the UK and Ireland, plus Patisserie Valerie's eCommerce platform.

Martin joins with over 15 years of global marketing experience across hospitality and food service, FMCG and consumer products. This includes 10 years at Bettys & Taylors of Harrogate, where he held the position as Marketing & E-Commerce Director and was responsible for brand marketing, CRM, loyalty, and consumer insight. Prior to that, he was Head of Innovation marketing for its best-selling tea brand, Yorkshire Tea. He has also held marketing positions at Warner Bros. Entertainment and PlayStation.

James Fleming, Group CEO of Patisserie Valerie and Bakers + Baristas says: “We're really thrilled to have Martin on board. His impressive marketing track record, expertise in eCommerce and passion for the industry means Martin's perfectly placed to drive the two brands forward and we look forward to seeing where this leads us.”

Martin Burke, Group CMO at Patisserie Valerie said: “It's an exciting time to be joining two well-loved nationwide bakery brands. I'm really looking forward to seeing how we can move in new and exciting directions, not just with our c100 stores, but across our eCommerce channel to deliver innovative and delicious hand-crafted products to our customers nationwide.”

www.patisserie-valerie.co.uk

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Something new from Thatchers Cider in time for Christmas

Combining two of its favourite apple varieties, Thatchers Cider has introduced a new blend to its Cider Barn range. Katy & Redstreak, at 7.4% abv, joins the limited-edition selection following the 2022 harvest. 

With a delightful and lightly fragranced aroma, and soft rounded finish, Katy & Redstreak has a fine, full flavour, combining the characteristics of both of the apple varieties used. 

Katy, Thatchers' signature single variety, is a beautiful dessert apple that offers a light, crisp sweetness, whilst the Somerset Redstreak apple, prized for its cider making qualities since the 17th century, brings a bold spiciness and a deep rich colour to the cider.

Katy & Redstreak is a contemporary style cider made from 100% freshly pressed apples grown in West Country orchards.

Thatchers Katy & Redstreak is available in 500ml bottle for purchase online, here https://www.thatcherscider.co.uk/cider/cider-barn/katy-redstreak.

Thatchers Cider is a fourth generation cider maker, based in Sandford, Somerset.

We at That's Christmas feel that this will make an excellent cider drink for your Christmas feasting.