Flawsome! Reveals Its Latest Masterpiece 1L Cold-Pressed Juices in Gallery-worthy Cartons

Flawsome!, the brand known for turning so-called “wonky” surplus fruit into delicious cold-pressed juice, is launching its boldest range yet: 1L ambient cold-pressed juices in its most iconic flavours: Sweet & Sour Apple, and Orange, with the full collection to be revealed soon.

Developed specifically for out-of-home (OOH) and at-home consumption, this larger format offers all the flavour and in a new gallery-worthy carton inspired by the old masters of the art world. It’s designed to look beautiful on a bar, in a restaurant, and your own kitchen shelf.

“We call it a masterpiece for a reason. It’s made with the same cold-pressed craft as our smaller bottles, only now it’s dressed in gallery-inspired packaging and scaled to help save even more wonky fruit,” Karina Sudenyte, co-founder of Flawsome! told That's Food and Drink.

Flawsome! juices are already poured at The Royal Opera House or British Library, but this new 1L format is designed to go even further. It aligns with 2025’s predicted growth in large-format juice, and the rising demand for healthier, sustainable, aesthetically pleasing, and at-home-friendly options.

Why Now?

◦ The UK juice market is evolving: While total volume is predicted to dip slightly, 1L formats are growing due to shifting habits and consumers becoming more and more health conscious.

◦ At-home juice consumption is booming: Projected to reach 950 million litres by 2025.

◦ OOH remains strong, with over 116 million litres expected to be consumed in 2025.

◦ Flawsome! plans to quadruple production in two years, with this format at the forefront.

And in true Flawsome! style, this isn’t just about juice, it’s about saving more wonky fruit from being wasted.

The 1L range is also part of the brand’s ongoing strategy to mitigate the impact of Extended Producer Responsibility (EPR), by introducing more efficient and sustainable packaging at scale.

Available from July through Brakes, Bidfood, DDC, and a growing list of leading wholesalers soon to be announced.

Cold-Pressed. 100% Juice. 0% Boring.

Perfect for smoothies, cocktails, or let the juice stand alone at its own work of art.

This range is as versatile as it is beautiful.

Want to taste it? Stock it? Serve it at your next gallery opening or brunch service?

Reach out, they're pouring soon! 

https://flawsomedrinks.com

Sustainable Eating: Tips for Reducing Food Waste and Eating Responsibly

In a world facing numerous environmental challenges, sustainable eating has emerged as a crucial aspect of reducing our ecological footprint. 

Food waste is a significant contributor to environmental harm, accounting for a large portion of greenhouse gas emissions and wasted resources. 

Embracing sustainable eating practices not only helps mitigate these issues but also promotes healthier lifestyles and supports more ethical food production systems. Here, we'll explore some practical tips for reducing food waste and eating responsibly.

Plan Your Meals:

One of the most effective ways to reduce food waste is to plan your meals in advance. Take some time each week to create a meal plan, considering what ingredients you already have and what you need to buy. Planning meals not only helps you buy only what you need but also ensures you use up perishable items before they go off.

Check your store cupboard supplies: 

Make sure that items in your store cupboard are fit to eat. Don't necessarily merely rely on the best before or use by dates. Look at them, smell them and taste them. If they seem OK, then they probably are.

Buy Wisely:

When grocery shopping, be mindful of what you buy. Opt for locally sourced, seasonal produce when this is possible, as it typically has a lower environmental impact and supports local farmers. Also, try to avoid overbuying perishable items that may spoil before you can use them. Stick to your shopping list and resist the temptation to purchase more than you need.

Embrace Imperfect Produce:

Many fruits and vegetables are discarded simply because they don't meet aesthetic standards. However, these "imperfect" produce items are often just as nutritious and delicious as their more visually appealing counterparts. By choosing imperfect produce, you not only help reduce food waste but also support efforts to combat food insecurity and promote a more inclusive food system. Morrison's and Tesco are two supermarkets that offer wonky vegetables and fruit. 

Practice Proper Storage:

Properly storing your food can help extend its shelf life and prevent spoilage. Invest in reusable containers and storage bags to keep fruits, vegetables, and leftovers fresh for longer. Additionally, familiarize yourself with the optimal storage conditions for different types of produce to ensure they stay fresh as long as possible.

Get Creative with Leftovers:

Instead of letting leftovers go to waste, get creative and find ways to repurpose them into new meals. Leftover vegetables can be added to soups, stir-fries, or salads, while leftover proteins can be used in sandwiches, wraps, or pasta dishes. Not only does this reduce food waste, but it also adds variety to your meals and saves you money.

Compost Food Scraps:

Despite our best efforts, some food waste is inevitable. Instead of sending it to the landfill where it contributes to methane emissions, consider composting your food scraps. Composting not only reduces greenhouse gas emissions but also produces nutrient-rich soil that can be used to support healthy plant growth in your own vegetable patch. We intend to cover this subject at a later date.

Sustainable eating is about making conscious choices that minimize our impact on the environment and promote a more ethical and equitable food system. By following these tips for reducing food waste and eating responsibly, you can play a significant role in building a more sustainable future for generations to come. Remember, every small change in our eating habits can make a big difference in the health of our planet.

(Image courtesy of Ben Kerckx from Pixabay)