Designed by Anya Hindmarch and manufactured by the Solent Group, The Universal Bag is reportedly the next generation of reusable bag; a desirable, durable, reusable, 100% recycled and recyclable shopping bag that's designed for everyone, to take everywhere, for just about everything or anything.
Working in collaboration with major global food retailers, the Universal Bag has the laudable aim of driving meaningful change across the entire industry.
While use of single use plastic has reduced dramatically, with sales falling in the main supermarkets by 95% between 2021 to 2022, says lates official figures, the problem is far from solved. Nearly half a billion single use plastic bags were still sold between 2021 to 2022 and the ‘bag for life’ isn't th environmental solution we'd all hoped it would be.
However, since launching The Universal Bag project collaboratively over 150 tonnes of virgin plastic has been saved from landfill, the equivalent of over 12 London double decker buses.
The Tesco version, available from the end of July in 250 stores nationwide, will be available in their core brand colours of blue with red handles, while the Morrisons version, available from mid-September in 400 stores all over the country, will be in their core brand colours of yellow with green handles.
These versions of the Universal Bag are the seventh and eighth editions respectively and add to the growing global line up, following Asda, Co-op, Sainsburys, Selfridges Food Hall and Waitrose in the UK, City’SUPER in Hong Kong and National Azabu in Japan. More global partners will be announced later on this year.
Incidentally, Morrisons was the first UK supermarket to introduce paper ‘bags for life’ instead of plastic and has also committed to using 50% less plastic packaging in its own-brand products by 2025.
Working together with retailers with such impact, scale and ambition gives the opportunity to make meaningful changes and inspire long lasting shifts in consumer habits.
Both the Tesco and Morrisons versions will retail at £10 each.
The project, open to all food retailers worldwide, allows each partner to create their own exclusive version of the Universal Bag in keeping with their own brand requirements.
The Universal Bag is made from 100% recycled plastic and each step and material used in making the bag has been fully certified under the Global Recycling Scheme (GRS) making this a truly 100% recycled product.
Each Universal Bag is guaranteed to last for ten years having been extensively tested for durability.
The Universal Bag features an innovative, convenient freepost returns pocket built into a pocket inside the bag. You simply turn the bag into its built-in pocket which acts as a pre-addressed envelope and then post it through a letter box. It's then 100% recycled locally.
In addition to being practical the Universal Bag is designed to be durable, too. By creating a bag customers feel excited to be seen with and are motivated to take care of, reuse is expected to increase, tackling one of the major issues surrounding shopping bags.
Anya Hindmarch, Founder and Creative Director, comments: “The Universal Bag project has saved over 150 tonnes of virgin plastic from landfill so far, the equivalent weight of over 12 London double decker buses. Plastic pollution remains a pressing environmental issue but working together with major global food retailers shows how the solution needs to collaborative.”
Rachel Eyre, Chief Customer and Marketing Officer, Morrisons, adds: “We’re really thrilled to partner with Anya Hindmarch on the Universal Bag project and support such an important, vital issue. We are committed to reducing our plastic use and we were the first supermarket to introduce paper ‘bags for life’. It’s an issue our customers and colleagues are extremely passionate about so we're very excited to see the Morrisons x Anya Hindmarch tote land in our stores and we will be proud to spot it out and about, too!”
Ashley Simons, the Solent CEO, opined: “Both Anya and Solent have a shared heritage in creating and producing market disrupting initiatives that help customers to lead healthier, more sustainable lives. We are delighted to have partnered with Anya and her team on the Universal Bag which further supports the reduction and need for single use plastics. The Universal Bag is a beautiful and high performing product that encourages customers to buy into reusability and sustainability.
"It’s not a bag you’d ever feel comfortable throwing in the bin. Given the durability of the bag, ideally, it will never need to be recycled but, if it does, we have made it easy for the customer to get it back into the recycling stream, a process we believe has never been done before. The Universal Bag is a true market first and another step change in our mission to end single use plastic bag usage for one and for all.”
Looks like it'll be a great way to take your food and drink shopping back home with you, or to take your picnic to the beach and then back home again!