For tea enthusiasts with inquisitive taste buds your immersion into coldbrew tea is long overdue as this is a buoyant healthier living category that is forecast to be worth £285m in 2024.
Iced tea has had to wait its turn behind an Iced Coffee pace setter that appeals to a younger audience looking for a more flavoursome caffeine hit than any sugar saturated energy drink can offer. And also those of us older foodies who are always on the lookout for a new taste sensation.
Coldbrew teas are as the name indicates a flavoursome brews where a top-quality white, green or black tea having been deliberately steeped in cold water and refrigerated is then used as the perfect foundation block for all manner of intriguing flavour marriages to prosper.
Kaytea took the time and trouble to make visits to in excess of 250 or the world's top tea estates to track down the perfect foundation block ingredients!
Kaytea for anyone not already in the know, is a rapidly growing and emerging iced tea hero that is slowly building an impressive head of steam (Abel & Cole, Partridges, M&S, Sainsbury's, Zapp, Dean & Deluca, WeWork, Deliveroo, Spinneys, to name only several.)
Once again, we're talking about a slow brewing idea that made its move during Lockdown when City high flyer, Kevin Tang decided that now was the perfect moment to nudge a deep-rooted love of tea in all its guises into a stylish soft drink alternative.
Says Kevin, "Whilst I fully appreciate the move that feel-good kombuchas made into discerning chiller fixtures, I just couldn't help feeling a trick was still being missed with regards an all-natural soft drink that positioned itself somewhere between the bland mass market sugary pop that continues to overpower our taste buds and a new generation of overtly attention-seeking functional drinks.
"Yes, we could have quite easily mixed in some lab created vitamins and minerals to claim some arbitrary health declarations but that seemed counter-intuitive to our commitment to organic, all-natural and ultimately free-trade ingredients."
"We felt that it was important to us to create iced teas that effortlessly paired with one's food as opposed to any cloying, sugary brews that hijack one's taste buds. This is the reason we're listed in both Sainsbury's and M&S stores where sushi is on offer!"
Kaytea, with its distinctive koala in sunglasses brand icon, is all sublime flavour marriages, mixing everyday fruit & botanical heroes (peach, mint, grapefruit and lemons) with some more exotic bedfellas (yazu, pink guava and jasmine)
"Contrary to urban myths there are no Australian ties to our brands, the koala is merely an internal gag around quality sounds like koala tea."
He went on to say: "The moment for credible, health-conscious alternatives to lazy everyday offerings which is why we wanted to provide head-turning refreshment in conjunction with all-natural, low calorie recipes with only the lightest smidgeon of sweetness.
"Spring 2023 is the moment the last of Kaytea's lines make the inevitable transition from glass to slim aluminium cans, building upon learnings from 'wise owl' buyers and Department of Trade export initiatives (Gulfood) which suggested this range of ambitious British brewed soft drinks was missing out on countless foodservice, vending, hotel & hospitality, festival and airline opportunities, too.
"This means a striking new livery for Kaytea's meticulously balanced Sparking Rosay that was inspired by the unique flavour profile of a well-balanced Rosay, using a fragrant rose tea foundation in tandem with pink guava juice with natural cherry, apple, sweet potato and radish concentrates. We know it sounds a little left field but quite honestly tasting is believing!"
Kaytea.co.uk
