Co-op Partners with Uber Eats

Co-op Members can now earn the same Membership rewards when making purchases via the Uber Eats app as they can in store or through Co-op’s own online shop (shop.coop.co.uk). 

Shoppers can now quickly and easily add their Co-op Membership number into the Uber Eats app at the checkout to earn rewards

The move is a first for Uber Eats in the UK, and becomes available from over 1,000 Co-op stores this month, July.

Co-op members can earn rewards for themselves, and also make a difference  to their local community, by just adding their Co-op Membership number into the Uber Eats app at checkout.

As a co-operative, Co-op is owned by its Members who, when buying selected Co-op groceries, earn rewards for themselves (2p in every pound spent on own-brand products) and for communities, with the convenience retailer giving the same amount (2p in every pound) to help support local causes and community projects throughout the UK.

Community causes include a focus on: bringing people together to access food; helping improve people’s mental wellbeing; the creation of opportunities for younger people to be heard and make a difference and, enabling communities to save and restore nature or tackle climate change. Co-op Members can choose or change the cause they support locally, via Co-op’s exclusive Membership App.

Chris Conway, who is the Co-op’s eCommerce Director, said: “We're clearly committed to developing fast, flexible options online to serve our shoppers quickly, easily and conveniently. It's our aim to grow our membership base by one million new members over the next five years and we believe  this is backed by our compelling member-benefits programme. Our members are at the very heart of the Co-op, and by building on our successful partnership with Uber Eats we're now able to create extra avalue for our Members and for local communities.”

Alex Troughton, Head of Commerce at Uber Eats UK, said: “It’s really great to be able to build on our successful partnership with Co-op, and to allow its Members to earn rewards, and support local community causes and organisations when they use Uber Eats. This is all about using our unique technology to deliver exactly what people want, when they want it and enable them to help out community causes that matter to them.”

Co-op’s partnership with Uber Eats has a focus on ease, convenience and choice, and is available from over 1,000 stores following its launch last year.

Co-op's online offer has expanded rapidly via its own online shop  and with partners including Amazon (Prime); Deliveroo; Just Eat; Uber Eats and, autonomous robot delivery of groceries with Starship Technologies.

Groceries are picked fresh in the local store and delivered quickly and conveniently within the community.

More information about the benefits of Co-op Membership is available by visiting coop.co.uk/membership

Co-op focuses efforts on member prices with new creative ad campaign

Co-op has taken a distinctly different direction with its latest advertising campaign to support its membership proposition and the launch of Member Prices, in a move that's aimed at bringing designed to bring a playful approach to a busy and advertising environment.

The multi-channel campaign, launching today, Wednesday 19 July, across TV, print, digital out of home and in Co-op stores, focuses on the money-saving benefit of being a Co-op Member and features a regular Co-op shopper, visually represented as a ‘Proper Donut’, who loves a bargain and waxes lyrical about Co-op’s new Member Prices.

The character is shown shopping in store while also engaging with other customers informing them how shoppers “save a few quid on items, just by being a Co-op Member” and encouraging them to take advantage of the savings on offer. 

The advert’s final line acknowledges the feature of the donut character and states: “Even a proper donut knows Members save more with Member Prices. Sign up and save today.” The donut character will feature prominently across the entire media mix of print, digital out-of-home and social adverts.

Kenyatte Nelson, who is Co-op's Chief Membership and Customer Officer said: “At a time when the cost-of-living crisis is increasingly prevalent, I’m clear that Member Prices are now one of the most tangible reasons to join our Co-op. 

"Along with our creative agency, Lucky Generals, we’ve created a fun and memorable approach to this campaign designed to grab the attention of consumers, communicating the simple message that Members save more to drive new acquisition.

“The premise is simple; there are only upsides to being a Co-op Member because we exist to create and return value to our Members. Whether that value comes in the form of Member Prices and personalised offers on products that they love, two per cent back on every pound spent on Co-op products, two per cent back to local community causes or having a direct say in how the business is run. Our members own our Co-op and our Co-op is a wonderful thing to own. I’m excited to see how our ‘Proper Donut’, and our Member Prices, are welcomed!"

In April 2023, the UK’s leading convenience retailer introduced Member Prices and this membership benefit is one of the Co-op’s top communications priorities for 2023. Co-op has committed 65 percent of its annual marketing budget to promote the initiative, including a new visual identity, significant media spend behind the ‘Members Save More’ campaign and the introduction of innovative channels.

The new campaign, designed to not only raise awareness of the new Member prices initiative and to also drive Membership acquisition and shift Member sales penetration, was led by Co-op’s recently appointed Chief Membership and Customer officer, Kenyatte Nelson. The concept was created by Lucky Generals and the full campaign was developed across Co-op's agency partners, including MullenLowe Group, Dentsu and ITG.

Co-op Membership enables shoppers to earn – 2p in every pound spent on own-brand products is returned to the member’s digital wallet – give – 2p in every pound spent on own-brand products helps fund thousands of community causes – and save – with member prices, personalised offers and gamification via the Co-op app. For more information, please visit: Co-op Membership - Membership that makes a difference - Co-op (coop.co.uk)

My wife really loves the fact that when she shops in our local Co-op we save money with our membership card.

Co-op offers exclusive Members deal on wine range

Co-op is offering a discount across its wine range exclusively for members until 25 July inclusive. And there’s up to 300 bottles to choose from.

Co-op Members buying three bottles of wine will save a very helpful and handy £5 when swiping their membership card at the checkout. The deal is valid on a selection wines priced over £6 in England, and over £7 in Wales, and bottles can be mixed and matched as part of the offer.

The deal is available on promotional lines too, so there’s even bigger savings for Co-op Members to be found.

Co-op wine Members deal.

For example, Co-op Irresistible Explorers Marlborough Sauvignon Blanc, which is currently on promotion to £9 in store until 25 July (RRP £10), can be picked up for the equivalent of £7.34^ a bottle as part of the “buy three save £5” deal.

Alternatively for a brilliant red that'll be perfect for season of BBQs, savvy members will be able to pick up three bottles of Trapiche Pure Malbec for the equivalent of just £5.84^ a bottle in store. The Argentinean Malbec is currently £7.50 for all customers until 25 July inclusive (RRP £8.50).

Sparkling wines are also included, and Corte Molino Prosecco will cost the equivalent of £6.34^ a bottle when purchasing as part of the exclusive membership deal. This Italian fizz has been reduced to £8 for all customers until 25 July inclusive (RRP £9).

And of course, all of Co-op’s premium own brand “Irresistible” wines are included in the offer too, including the retailer’s new Irresistible Courbe (RRP £10) from Switzerland. Recently added to the range, this light-bodied red is a great alternative for lovers of Pinot Noir and is best served slightly chilled. Great with cheese or red meat. Alternatively, for a great fizz, Co-op’s popular Irresistible Prosecco Rose (RRP £9) has notes of fresh strawberries, raspberries and cherries making it a great choice for those summery nights in.

Whilst the multi-buy offer isn’t available in Scotland stores, Scottish customers can enjoy exclusive discounts across a wide range of wines when swiping their Co-op Membership card. The discounts include:

La Vieille Ferme Rose 75cl – normally £9, down to £6.50 for members, and £7.50 for non-members (Scotland only)

Casillero del Diablo Sauvignon Blanc 75cl/Cabernet Sauvignon 75cl. Normally £7.75, down to £5.75 for members, and £6.75 for non-members (Scotland only)

Muriel Tempranillo Rioja 75cl – normally £7.75, down to £5.75 for members, and £6.75 for non-members (Scotland only)

Trapiche Pure Malbec 75cl – normally £8.50, down to £6.50 for members, and £7.50 for non-members (Scotland only)

The Ned Sauvignon Blanc 75cl – normally £10, down to £8 for members, and £9 for non-members (Scotland only)

Co-op Irresistible Explorers Marlborough Sauvignon Blanc 75cl –– normally £10, down to £8 for members, and £9 for non-members (Scotland only)

Co-op Irresistible Casablanca Valley Pinot Noir 75cl – normally £8, down to £7 for members (Scotland only)

Co-op Irresistible Prosecco 75cl – normally £9, down to £8 for members (Scotland only)

To find out more information about how to become a member or details of the offer, customers can visit this site https://www.coop.co.uk/membership. Staff at your local branch can also help you.

T&C apply.