Cow & Sow Revolutionises Customer Loyalty With "The Butcher's Club": A Seamless, Wallet-Based Membership Scheme

Cow & Sow, the acclaimed steak restaurant, today announced the official launch of "The Butcher's Club", its innovative, wallet-based membership scheme, marking a new era in customer engagement within the hospitality sector. 

The programme has already seen remarkable success, attracting over 600 members within 10 days from launching, underscoring the demand for modern, friction-free reward solutions and exclusive experiences.

"The Butcher's Club" redefines the traditional loyalty card by operating entirely as a phone wallet-based system, eliminating the need for a separate app. Guests simply scan their digital wallet pass on every visit to "earn & burn" rewards, making the process incredibly convenient and seamless. 

Adding to the fun, all guests are invited to 'Spin the Wheel' upon signing up and after each subsequent visit, with a guaranteed win of 1 in 6 exciting rewards for their next visit.

"We believe loyalty should be effortless and genuinely rewarding," Mark Warburton, founder of Cow & Sow, told That's Food and Drink. 

"With 'The Butcher's Club', we've leveraged COMO's technology to create a subscription programme that integrates directly into our guests' digital lives, offering instant benefits and exclusive experiences without the hassle of another app download. 

"The incredible response of 600 sign-ups in our first 10 days demonstrates how eagerly our customers have embraced this innovative approach." 

The programme offers a tiered subscription membership structure, catering to various levels of engagement:

The Apprentice Butcher: Free to join for all, providing a welcome 'Spin the Wheel' (1 of 6 instant win rewards), early access to new menus and special events, monthly member-only rewards and perks, and a free drink on your birthday.

The Journeyman Butcher: A premium tier at £40 per month subscription via direct debit, offering all Apprentice benefits plus a branded Cow & Sow hoodie welcome gift, a complimentary single-cut steak of the month (with side & sauce), and a bottle of Cow & Sow Malbec every month. Perks are valued at over £80 per month plus a £40 sign-up gift.

The Master Butcher: The top tier at £65 per month subscription via direct debit, includes all Apprentice benefits, a branded hoodie and two wine glasses as a welcome gift, a monthly complimentary sharing steak (with 2 sides & sauces), a monthly bottle of Cow & Sow Malbec, a bottle of Henners Sparkling Wine on your birthday, priority WhatsApp concierge & fast-track booking, and exclusive tasting & feedback events invites. Perks for this tier are valued at over £130 per month plus an £80 sign-up gift.

The Business Ambassador: Join their waiting list for this exclusive, invite-only scheme designed for local businesses, offering tailored rewards and incentives for corporate clients and their employees. Contact anna@thecowandsow.co.uk to learn more.

Through 'The Butcher's Club,' Cow & Sow is committed to turning great meals into unforgettable experiences for its regular guests, offering a dynamic array of rewards, promotions, and incentives. Members can use their benefits at all Cow & Sow locations, including Birmingham, Bristol, and Clifton sites.

FACTFILE:-

Cow & Sow: Cow & Sow is a leading B-Corp certified steak restaurant dedicated to providing exceptional dining experiences across its locations in Birmingham, Bristol, and Clifton. Known for its commitment to quality ingredients, outstanding customer satisfaction, and ethical business practices, Cow & Sow continues to innovate within the hospitality sector. The restaurant focuses on sourcing high-quality produce and creating memorable dining moments that encourage repeat visits and foster a loyal customer base.

Mark Warburton: Mark Warburton is the visionary founder of Cow & Sow, driving the brand's growth and its innovative approach to hospitality. His leadership has been instrumental in establishing Cow & Sow as a respected name in the steak restaurant industry. For more on Mark Warburton's journey, please visit: https://thecowandsow.co.uk/timeline-mark-warburton

B-Corp Certification: Cow & Sow is proud to be a B-Corp certified business, demonstrating its commitment to meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. This certification reflects Cow & Sow's dedication to balancing profit with purpose, using business as a force for good. For more on Cow & Sow's journey as a responsible business, visit: https://thecowandsow.co.uk/cow-sow-journey

The Butcher's Club: Learn more about the membership scheme and sign up: https://thecowandsow.co.uk/butchersclub

Partnerships: Explore Cow & Sow's various local business and VIP schemes: https://thecowandsow.co.uk/partnerships

The Business Ambassador: Contact anna@thecowandsow.co.uk

Website: https://thecowandsow.co.uk

Social Media:

https://www.instagram.com/thecowandsow

https://www.tiktok.com/@thecowandsow

https://www.facebook.com/cowandsowbirmingham

https://www.facebook.com/cowandsowclifton

https://www.facebook.com/cowandsowqueensquare

STK London: The Ultimate Summer Destination for Rosé-Fuelled Days & High-Energy Weekends

This summer, STK London invites guests to experience the season in style with two must-visit experiences: the return of its iconic Vibe Brunch and the launch of the Whispering Angel Terrace, a picturesque new space dedicated to chilled rosé, curated cocktails and open-air vibes. 

The newly unveiled Whispering Angel Terrace is where the world's most iconic rosé meets one of London's most glamorous hospitality destinations. 

Guests are invited to unwind in the open air while sipping bespoke cocktails made with Whispering Angel, including the Blushing Sunset, a refreshing mix of peach liqueur and Aperol and the Elderflower Kiss, crafted with mint, elderflower and lime. 

These drinks are designed to compliment STK's signature small plates, from indulgent sliders to truffle parmesan fries, all served to the soundtrack of live DJ sets that transition the vibe effortlessly from relaxed afternoons to early evening energy.

Meanwhile, STK's ever-popular Vibe Brunch returns every Saturday with its signature blend of bold flavours, flowing drinks and immersive entertainment. For £49 per person, guests enjoy a multi-course brunch experience that begins with a selection of sharing starters and leads into a choice of mains such as roasted salmon, steak and eggs, or the ever-popular buttermilk chicken and waffles. 

The experience ends with a party-style dessert board, designed for the table and guaranteed to impress. Guests can elevate their brunch with 90 minutes of bottomless prosecco, selected cocktails or Moët & Chandon champagne.

Guests can expect live DJs, saxophone performances and a high-energy crowd that create an atmosphere that's equal parts stylish and spirited. 

STK Steakhouse & Bar 

The Gantry, 40 Celebration Ave, East Village, London E20 1DB 

Monday - Sunday: 11.30 am to 12 am 

STK Steakhouse Strand 

336-337 Strand, London WC2R 1HA 

Monday - Thursday: 11.30 am to 12 am 

Friday: 11.30 am to 1 am 

Saturday: 1 pm to 1 am 

Sunday: 1 pm to 11 pm 

Website: www.stksteakhouse.com. 

Instagram: @stk.london 

Swiss Butter's Secret Sauce - The Case Against Franchising

CEO and Founder Eddy Massaad

Swiss Butter's philosophy brings a fresh perspective to an industry where the pursuit of profits often overshadows the customer experience.

Because Swiss Butter Embraces Authenticity and Long-Term Brand Value, Rejects Franchising Model

In the fiercely competitive restaurant industry, franchising has traditionally been considered a surefire strategy for rapid expansion and enhanced visibility of brands. But Swiss Butter, a rising star in the culinary world, is defying conventional norms and is striding ahead, forging its own distinctive and unique pathway.

Rather than choosing the franchising option, Swiss Butter is clearly dedicated to establishing a genuine connection with its customers while upholding its core values.

Under the leadership of CEO and Founder Eddy Massaad, Swiss Butter is committed to delivering the true Swiss Butter experience to every single patron. Massaad states: "Our brand ethos is deeply rooted in providing the Swiss Butter experience, which is an experience that places customer happiness above all else."

This unconventional approach sets Swiss Butter apart from all its competitors and drives its decision to forgo the allure of rapid expansion through franchising.

Franchising, while seemingly enticing for swift growth, can inadvertently dilute a brand's vital essence. 

Massaad explains his thinking on this: "Franchising, while appealing for rapid expansion, comes with its fair share of pitfalls and problems. One significant issue is the potential dilution of brand quality and standards due to decreased overall control.”

He added: “Discrepancies across outlets can begin to surface, tarnishing the brand that the owners worked so hard to create. Another challenge is franchisees often tend to prioritise short-term profits over the brand owner's long-term vision, which could lead to cost-cutting measures which would tend further compromise the customer experience.”

“Moreover, disputes at the franchisee level can significantly damage the brand’s reputation, eroding customer trust and happiness. Whilst franchising might seem an attractive proposition on the surface, it doesn't always serve the best interests of the brand, aka the customers."

Swiss Butter's decision to forgo franchising reflects a broader shift in focus from immediate profits to the cultivation of long-term brand value. Massaad emphasises, "Whilst the prospect of quick profits and rapid expansion is obviously very tempting, we chose to prioritise the long-term value and authenticity of our brand, as we consider ourselves the guardians of our brand. We don't merely operate; we nurture, protect, and preserve the Swiss Butter experience."

However, Swiss Butter's stance doesn't indicate resistance to growth. Rather, their expansion strategy revolves around controlled, sustainable growth.

Massaad reveals, "Instead of franchising, we occasionally partner at the local level. We handpick partners who align with our brand values and who fully understand our Swiss Butter ethos.”

In an industry where many brands prioritise profits over the customer experience, Swiss Butter stands out with its unwavering commitment to its brand and customers. "As we continue to grow, we promise to remain true to our roots and the beloved Swiss Butter experience our customers know and also cherish."

Swiss Butter's philosophy brings a fresh perspective to an industry where the pursuit of profits often overshadows customer experience.

As Massaad aptly states, "We aren't  sprinters; we are marathon runners. We are dedicated to preserving the Swiss Butter experience for the long haul." By eschewing franchising in favour of authenticity and long-term brand value, Swiss Butter is forging its own pathway to success in the restaurant industry.

https://swissbutter.com/

What is Swiss Butter? "Your friendly neighbourhood steakhouse."