A Great Bunch: British Farmers Rally for Home-Grown Carrots this National Carrot Day

Chair of the BCGA, Rodger Hobson

Here's a date for your diary: Thursday 3rd of October. 

Why? Because on Thursday, 3 October, British carrot growers will unite for the inaugural UK National Carrot Day, urging the nation to support home-grown carrots and safeguard their future in the face of mounting climate challenges and shifting market conditions.

Leading the charge is Rodger Hobson, Chair of the British Carrot Growers Association (BCGA) and an eighth-generation farmer from York. 

Alongside five of the UK's top carrot growers - Huntapac Produce, Kettle Produce, M.H Poskitts, Burgess Farms, and Strawson Ltd - Hobson hopes to raise awareness of the skill, resilience, and sustainability efforts behind every British-grown carrot. The campaign encourages consumers to get creative in the kitchen and make carrots a staple in their meals, while emphasising the importance of supporting local farmers.

In 2023, extreme weather conditions - record heat followed by excessive rain - led to the worst year Hobson has ever experienced for carrot production. "We’ve traditionally been 97% self-sufficient in carrots," he explains, "but last year’s weather brought in a flood of imports from countries as far away as China and Israel."

Carrots, while a staple in the British diet, are increasingly vulnerable to climate change. Hobson explains, "Carrots suffer when temperatures rise, and prolonged wet soil conditions leave them susceptible to diseases. They’re a fresh crop, harvested and sent straight to stores, meaning any disruptions in the growing season can have immediate effects on availability."

Hobson, along with his fellow carrot grower and sponsor of National Carrot Day, Guy Poskitt, emphasises the importance of consumers looking for the Red Tractor logo as an indicator of British-grown produce. "Buying British carrots not only supports local farmers, but also reduces the carbon footprint compared to importing from abroad," adds Hobson. With environmental sustainability top of mind, Hobson rotates his fields, planting carrots only once every ten years to maintain soil health.

Poskitt, who grows 50,000 tons (packed weight) of carrots annually, echoes the concern over undervaluing fresh produce. "Last Christmas, we saw supermarkets slash the price of veg to as little as 15p per packet. While the discount was subsidised by retailers, it can increase food waste, as customers may buy more than they can consume.

Poskitt highlights, “How many people would buy extra bags because they were so cheap and end up throwing some of them away? There isn’t a single farmer in the world who likes to see their produce go to waste and not eaten.”

Beyond the pricing debate, both growers point to changes in supermarket layouts that have marginalised fresh produce. "Fruit and veg used to be the first thing shoppers saw when they walked in," says Poskitt. "Now, non-food items like clothing often dominate the entryway. This makes it harder for fresh produce to grab attention.

“Without those displays, we have to work harder. If I get talking to somebody who isn’t involved in farming, they are always genuinely interested in how we grow carrots. They find it fascinating how we are trying all kinds of ways to work with climate change rather than just throw the towel in. Farmers need to make the most of this interest and get better at explaining our craft.

“With our limited budget we’re not expecting miracles with Carrot Day, but any increased awareness and appreciation for what we do will make a difference."

3 October will also see the annual BCGA demonstration day, which brings together carrot growers, industry professionals and retailers to network, knowledge-share and celebrate the best in carrot cultivation via variety trials, trade stands and competitions. This year, the event will be hosted by Bil Bradshaw, B H Bradshaw & Son, and Strawson Ltd at Cockett Barn Farm in Nottinghamshire.

For more information about National Carrot Day and the BCGA Carrot Demonstration Day, visit the British Carrot Growers Association website: http://britishcarrots.co.uk

We'll be making sure to buy in plenty of British carrots for our Christmas feasting. Maybe even try our hands at making carrot cake with freshly grated carrots!

Morrisons launches new support package for British farmers to cover rising costs of growing crops

What with rising energy prices, increased fertiliser costs and other price rises, our farmers have certainly being feeling the pinch lately. 

As a result, Morrisons has taken the decision to launch a new support package for British farmers to cover the costs of growing crops.

In fact, Morrisons has become the first UK supermarket to launch a support package that underwrites 100% of the costs associated with growing crops.

The retailer, which has over 1,200 branches throughout England, Scotland and Wales, has invested £2 million in a year-long trial and potato and carrot farmers are the first to benefit under the scheme.

The trial will help British farmers mitigate the cost and weather pressures coming from the peaks and troughs of the seasons, including field rent and fertiliser costs and gives farmers greater financial security with Morrisons shouldering all the risks.

Crops are currently being grown on three potato farms and one carrot farm with the first produce from these farms due to hit the shelves before year's end and into 2024. If successful, Morrisons hopes to roll out this scheme to more farms later next year. 

Morrisons already supports farmers by buying whole crops and picking out any fruit or veg that's perfectly fine to eat but has a quirky shape or a surprising size for its Naturally Wonky range.

Launched back in 2015, Morrisons Naturally Wonky fruit and veg helps reduce food waste in the field and offers affordable produce to its customers. It also provides farmers an alternative route to market. The range includes 24 wonky varieties, and 27,000 tonnes of fruit and vegetables were sold this way last year alone.

Gareth Cosford, who is Morrisons' Senior Buying Manager for Root Vegetables said: “As British farming’s biggest direct customer we understand the impact higher costs are continuing to have on Britain's farmers. As a result, our trial scheme allows us to take all the risks that are associated with growing the crop away from our farmers and continue to grow the best quality British produce our customers know, love and have come to expect.” 

Participating farms so far include Naish Farms Ltd. which grow potatoes for Morrisons.

Andrew Nash, who is a Director at Naish Farms Ltd. said: “Morrisons already buy our whole crop of potatoes from us, taking the top-quality and also the misshapen or the oversized ones and making them available to customers as part of their naturally wonky range. This not only maximises our return, it also offers the best value to their customers.

“In farming there are ups and downs throughout the seasons. For us we are seeing greater weather challenges which could impact our crops and by being part of this new Morrisons trial, they’re underwriting our growing costs to cushion us from the associated risks and provide supply security so  we can focus on growing the very best potatoes for their customers.”

Interestingly, Morrisons is British farming’s biggest direct supermarket customer and works directly with over 2,700 farmers and growers all year round to ensure customers can purchase products of the highest quality. 

This week Morrisons is continuing to support the industry by sponsoring Farm 24, farming's biggest event which highlights the pride of the nation’s food producers. For more information, please visit: https://www.morrisons-farming.com/backing-british/farm24

Some shoppers believe that the Morisons Naturally Wonky fruits and vegetables actually taste better, as they remind them of the "real" fruit and vegetables their parents and grandparents used to be able to buy before the authorities decided that all fruits and vegetables should have uniform size, weight and appearance.

What do you think? Wonky or not?