Poppadoms, Pints and Plenty of Spice: SimplyCook Launches Limited-Edition Pale Ale

A curry night at home is getting a craft beer makeover, thanks to a new collaboration between recipe-kit company SimplyCook and independent brewery Amity Brew Co.

The two have created SimplyJuicy, a limited-edition pale ale designed to go with SimplyCook’s new Curry House Collection. The idea is simple: bring together a table full of curry-house-inspired food, a cold beer and the pleasure of sharing it with family or friends.

SimplyCook says more than eight in ten people in Britain are making “fakeaways” at home, with one in five recreating Indian food. Its new collection aims to make those home-cooked curry nights easier, without requiring a cupboard full of spices.

The Curry House Collection includes four recipe kits: Bombay Biryani, Jalfrezi, Moghul Korma and Saag Curry. Each contains pre-portioned, expertly blended flavour ingredients to help cooks create a range of dishes, from rich and creamy to hot and punchy, using their own fresh ingredients.

SimplyJuicy is a 4.6% ABV pale ale, brewed by Amity with Motueka, Mosaic and Simcoe hops. It promises bright lime and tropical fruit flavours, including papaya and pineapple, balanced by a refreshing bitterness. That crisp finish is intended to cut through richer sauces while sitting comfortably alongside warming spices.

Amity head brewer Tom Summerscales said the beer was created to complement the layered flavours of an Indian feast, rather than overpower them. He suggests it works with everything from creamy kormas to hotter curries.

SimplyCook’s Head of Marketing, Vicki Christie, said the partnership brings together the food and drink for an easy night in that feels a little more special than an ordinary midweek meal.

The Curry House Collection costs £15, currently reduced to £12. The first 100 eligible customers to order the one-off box will receive a digital link to redeem two limited-edition SimplyJuicy pale ales. Customers will also receive 15% off beers in Amity’s range.

Beer must be redeemed through Amity’s website using the link sent after purchase. Delivery costs £6.99 on orders under £50 and is free on orders over £50. Check the offer terms and delivery details before ordering.

So, whether you fancy a gentle korma or a curry with a bit more kick, this could be a tasty excuse to pass the poppadoms and pour something new.

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Roast in Peace? Britain's Dinner Table Shuns Traditional Dishes in Favour of Global Flavour as Pasta, Curries and Noodles Transform the British Dinner Table

Traditional British favourites are increasingly sharing space with dishes inspired by cuisines from around the world, according to new research into the nation’s changing eating habits.

A nationally representative survey of 2,000 UK adults, commissioned by recipe-kit brand SimplyCook, found that roast dinners, fish and chips, shepherd’s pie and cottage pie were among the meals people most commonly ate while growing up.

Over half of respondents (52%) remembered roast dinners being a regular childhood meal, followed by fish and chips at 41%. Both shepherd’s pie and cottage pie were mentioned by 34%.

Today, however, pasta has become the most commonly eaten meal among those surveyed, with 43% expecting to have it during the coming week. Curry was selected by 27% and stir-fry by 23%.

Meanwhile, only 25% expected to eat a roast dinner, while shepherd’s pie had fallen to 14% and cottage pie to 17%.

Pasta has experienced the greatest rise, increasing from 29% of childhood diets to 43% today. Its popularity reflects the demand for convenient, comforting meals that can be adapted to suit different ingredients and tastes.

The research also revealed some differences between men and women. Almost half of women surveyed expected to eat pasta during the week, compared with 36% of men. Women were also more likely to choose stir-fries, while men remained slightly more inclined towards fish and chips and cottage pie.

The most striking generational changes were found among people aged between 18 and 24. Ramen and Korean noodles are now more likely to appear on their weekly menus than either cottage pie or shepherd’s pie. One in five Gen Z adults also expected to eat burritos or tacos.

Britain’s enthusiasm for international flavours is partly being driven by the popularity of “fakeaways”, homemade versions of favourite takeaway meals. Pizza topped the list, followed by burgers, Italian dishes and Chinese food. One in five households regularly recreates Indian dishes at home.

However, some cooks remain uncertain about unfamiliar ingredients. Almost one-third avoid gochujang because they do not know how to use it, while 29% say the same about kimchi. More than a third admit buying herbs or spices for a single recipe and then leaving them unused.

Vicki Christie, a spokesperson for SimplyCook, said the definition of comfort food had evolved, with pasta, curries, noodles and tacos now sitting alongside the traditional roast dinner.

The survey was conducted between 16 and 20 July 2026.

www.simplycook.com