Challenger brand Pukpip has announced its Real Frozen Bananas Dipped in Chocolate are now stocked in Whole Foods Market, just in time for ice cream season.
Pukpip is challenging the traditional ice cream category by tapping into the rise of permissible yet indulgent frozen fruit snacks. Breaking the mould for frozen treats, Pukpip's frozen bananas are a real fruit alternative to traditional ice cream.
“We believe that Whole Foods Market is the perfect fit for Pukpip, as we strive to help people eat more fruit in ways that are fun, delicious and convenient, providing indulgent fruit snacks that don't compromise on taste,” explains Zara Godfrey, who is the MD at Pukpip.
The London retailer which specialises in responsibly sourced, high-quality foods has added Pukpip's first two products, Milk and Dark Chocolate Dipped Bananas to the frozen section in all seven of it stores.
To celebrate the launch into Whole Foods Market, Pukpip has invested in an eye-catching window display in the Flagship Kensington High Street store, plus OOH media in July around prime London locations to drive awareness of the product listing.
Zara went on to say: “Nine out of ten of us are looking to add more fruit into our diet, and we want to make it easy, fun, and delicious. The creaminess of a frozen banana combined with the tasty, smooth satisfying chocolate makes for an irresistible treat that consumers will be keen to get their hands on this summer. Real fruit, that's indulgent so consumers can feel good about treating themselves!”
Obviously, Pukpip's bananas are responsibly sourced and freshly frozen at source in the coastal region of Ecuador. Using bananas rejected from export due to minor blemishes on their skin, because they're the wrong shape or size, or simply because there are too many on a bunch; Pukpip rescues these wonky bananas that would otherwise be wasted, helping them find their true calling as tasty, chocolate-covered treats. The banana peels are recycled back into the ecosystem.
Pukpip Real Frozen Bananas are only 152-161 calories each, contain no artificial and are ideally positioned as a snack, treat or dessert. The Milk Chocolate Dipped Bananas have picked up a 2022 Great Taste Award and the Dark Chocolate Dipped Bananas are Vegan Certified. Pukpip's frozen bananas are available to retail in milk chocolate and dark chocolate, in multipacks of 3 at an RRP of £3.99
Want to become a stockist? Need to learn more? Email hello@pukpip.com or visit www.pukpip.com. Follow @hellopukpip for news and updates.
(This is making me feel hungry for frozen bananas in chocolate!)
